Sales Manager

John M. Karasch

**** ******* ***** ~ Scottsdale, AZ 85254 ~ 602-***-**** ~

*.*******@***.***

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Sales Manager/Director

Leading breakthrough business development, increased sales, and new product

launch

Highly accomplished sales leader recognized for ability to build, guide,

and lead successful sales teams through training, mentoring, mutual

respect, and outstanding performance. Articulate communicator and

negotiator employing consultative sales process. Ability to establish and

sustain excellent B2B relationships with market leaders including Target,

Safeway, Procter & Gamble, Lexmark, Miller Brewing Company, PepsiCo, Mobil

Oil, and Walgreen's.

> Skilled at strategic and tactical planning.

> Adept at providing strong team leadership and coaching. Consummate

team player.

> Effective at establishing productive working relationships with

customers and suppliers.

> Respectful of team members while maintaining high expectations for

performance.

Career Skills and Knowledge

? Account development ? Account retention ?

Impact sales presentations

? Sales closing ? Customer service ?

Contract negotiations

? Revenue growth relationships ? Target marketing and penetration

? Broker / Vendor relationships

? P&L / Financial reporting ? Product development ? Field

sales management

Value to the Organization

A recent Professional Behavioral Assessment indicates these personal

strengths:

? Operates well with other management staff members. ? Outgoing

personality with strong leadership traits.

? Dependable and trustworthy team leader. ? Well prepared for sales

calls with territory reps.

? Patient and empathetic. ? Socially focused, people oriented. ?

Proactively connects quickly with others.

? Good at reconciling factions; is calm and adds stability. ? Modest,

predictable, and well organized.

? Collaborative; works with and through others; builds and leverages

relationships to achieve goals.

? Enthusiastically persuades and motivates others.

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Professional Experience

RELIANCE LABEL SOLUTIONS, Phoenix, AZ

2008 - September 2009

Leading provider of bar coded solutions for customer-specific requirements

in the petro/chemical, automotive, library, and general industrial markets.

Industrial Sales Manager

Managed nationwide territory supervising five direct reports including

outside and inside sales personnel with annual budget of $7 million.

Mentored sales staff, taught and coached sales professionalism.

Key Accomplishments:

. Gained 12% growth in new account creation by developing and implementing

new marketing collateral and establishing new vertical market data

gathering process resulting in successful sales campaigns.

. Directed successful presentation and closing of new packaging label

application with key account valued at $725,000, resulting in 9.5%

increase in company's annual sales revenue.

. Developed improved prospecting tools and process to boost creation of

new accounts.

VESTCOM INTERNATIONAL, Phoenix, AZ

2004 - 2007

Market leader of in-store bar code labels for retail grocery, drug, and

mass merchandise industries.

Senior Account Manager

Assigned to sell and close #1 targeted customer, Safeway. Managed strategic

relationships with key business partners Lexmark and Printing for Systems

during acquisition by Vestcom of Graphic Technology, Inc. in 2004.

Continuously employed through change in ownership.

Key Accomplishments:

. Successfully closed Safeway account, valued at $9 million annually,

representing a 10% increase in overall Vestcom sales. Led cross-

functional team of Operations, Marketing, and Sales. Replaced the 20

year incumbent vendor.

John M. Karasch

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. Recognized for achieving 104% of sales quota in 2005 and 103% in

2006.

GRAPHIC TECHNOLOGY, INC., Phoenix, AZ

1996 - 2004

Provider of in-store labels: acquired by Vestcom International in 2004.

Vice President, Sales and Marketing, 2002 - 2004

Managed activities of 12 - 15 sales and marketing personnel servicing key

accounts. Developed and maintained executive level relationships; oversaw

budget of $36 million; reported directly to company president. Member of

'Executive Team' making all key decisions for the Division.

Key Accomplishments:

. Developed and managed strategic plan that yielded over 60% revenue

increase in systems supply sales ($14 million to $22 million) for three

consecutive years by closing new major accounts with Albertson's,

SUPERVALU, and Safeway.

. Instrumental in creating 35% reduction in material cost by leading R&D

and product marketing team in development of a new material from

inception through acquisition of patent to product launch.

. Led expansion of product line with introduction of Health Insurance

Cards and securing a major customer, generating incremental sales of

$5.5 million.

. Fulfilled sales quotas of 104% in 2003 and 102% in 2004 through three

major reductions in force.

. Reduced expense budgets by 12% while maintaining staff morale and high

levels of performance. Contributed 2% - 3% to company EBITDA in 2003 and

2004.

. Western Regional Sales Manager, 1996 - 2002

Conducted sales management activities including training and coaching sales

associates, planning territory, and calling on key customers and prospects.

Annual budgets for region grew from $18 million to $28 million.

Key Accomplishments:

. Exceeded sales quota seven of seven years from 102% to 109%.

. Directed strategy and closing of company's largest Frequent Shopper Card

account exceeding $5 million annually.

. Effectively reduced regional sales force from eight to six

representatives while increasing top line revenue by 23%.

NORTHSTAR PRINT GROUP / PERRY PRINTING, Milwaukee, WI

1992 - 1996

Leading producer of prime and in-mold cut labels for consumer goods,

beverage, and packaging industries with annual sales exceeding $75 million.

Director of Sales and Marketing, Norway / Watertown Division

Directed and executed division sales plan to grow business in existing and

new accounts. Member of Division Executive Staff reporting quarterly to

$600 million parent company Journal Communications. Established

relationships with senior level contacts in key accounts.

Key Accomplishments:

. Led company in sales quota achievement in two of four years.

. Spearheaded film in-mold label campaign resulting in 18% annual sales

growth and acquisition of state-of-the-art film press to support growth.

. Redirected sales effort to target high margin accounts with greater

growth potential yielding division gross profit increase of 3%.

ADDITIONAL SALES POSITIONS WITH--NALCO CHEMICAL COMPANY AND W.H. BRADY

COMPANY.

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Education & Training

B.S. - Natural Sciences, St. Norbert College, DePere, WI

U.S. Army Logistics Officer Training/4 Years Active Duty

Miller Heiman Strategic Selling

Xerox Professional Sales Skills

Dale Carnegie 'How to Win Friends and Influence People'

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