Sales Manager

PHILLIP E. PERRELLI

**** ******** ***** ( Walnut Creek, California 94598

925-***-**** (Home); 925-***-**** (Cell) ( ******@***.***

INDUSTRIAL INGREDIENTS:

DIRECTOR OF SALES ( NATIONAL SALES MANAGER

Forward-thinking, results-driven professional with 20+ years of experience

spurring sales of industrial food products through assertive development

and capture of new opportunities. Instrumental in building and holding

customer loyalty through delivery of unsurpassed service and focused

business plans aimed at meeting individual needs and mutual objectives.

Recognized for strong leadership, superior negotiation skills, and a broad

range of capabilities that includes marketing and promotions, program

management, and introduction of critical sales management information

systems.

New Business Development ( Regional/National Account Management ( Contract

Negotiations

Business Plan Development ( Relationship Building & Management ( Market

Penetration

Customer Satisfaction & Loyalty ( Sales Strategy Development ( Product

Training ( Team Management

PROFESSIONAL EXPERIENCE

KRUGER FOODS, Stockton, California ( 2007-2010

B2B manufacturer and seller of pickles, condiments, jalape os, and

onions.

INDUSTRIAL SALES MANAGER

Drove sales through aggressive pursuit of new business opportunities in

the industrial and food service markets. Created a proactive business

plan to boost new and existing product sales, optimized by high-quality

marketing materials and a systemized tracking program. Conduct strategic

negotiations on industrial contracts, while managing high-value regional

and national accounts.

Major Achievements

. Increased sales penetration 10% by proactively pursuing and capturing

new accounts and consistently increasing items sold to existing

accounts.

. Achieved 20% boost to account penetration through persistence and a

sharp awareness of customer needs.

THE GARLIC COMPANY, Bakersfield, California ( 2002-2006

Leading garlic manufacturer, selling more than 25 million pounds of

garlic every year.

DIRECTOR, INDUSTRIAL SALES MANAGER

Introduced and grew new industrial business through development of key

national and international relationships. Designed and implemented

dynamic strategies for sales growth with key national accounts,

optimizing success through delivery of product training to entire sales

network. Secured vendor certification from local, national, and

international companies for supply agreements.

Major Achievements

. Achieved maximum market penetration through establishment of a global

network of brokers, agents, and distributors.

. Delivered 200% increase in industrial sales penetration by

consistently selling entire product line on each call.

. Elevated profitability 20% through capture of higher prices due to

exemplary service and continuity of supply.

. Optimized promotional efforts through development of a successful

marketing brochure for all Company products.

PHILLIP E. PERRELLI ( Page 2 ( ******@***.***

VEGETABLE JUICES, INC., Chicago, Illinois ( 2000-2001

Manufacturers and packagers of fresh and all natural products.

DIVISION SALES MANAGER

Developed and executed targeted strategies focused on achieving maximum

sales growth and penetration for key Western Region accounts, with

customized business plans for each. Expertly managed contract

negotiations with customers.

Major Achievements

. Boosted regional sales penetration 15%.

. Brought in $1.2M through capture of private label contract with a

major manufacturer.

BASIC VEGETABLE PRODUCTS, Walnut Creek, California ( 1988-2000

Dehydrator of onion garlic and vegetables.

NORTHWEST REGIONAL SALES MANAGER (1994-2000)

Spearheaded team of direct sales professionals, brokers, and distributors

in efforts to drive industrial sales penetration while stabilizing growth

for key multinational accounts. Created individualized business plans for

achieving sales increases with targeted customers. Tapped to manage

special assignments to develop a business growth plan for company's

indirect channels. Piloted cross-functional team in implementation of

company programs to achieve maximum customer satisfaction and return on

investment. Led contract negotiations with Western-based industrial

customers.

Major Achievements

. Captured valuable alliance with HV Manufacturing - certified as its

sole vegetable ingredient supplier.

. Delivered significant achievements: boosted regional sales penetration

by $8M+, while increasing new product and value-added regional product

sales by more than $3M.

. Achieved optimal customer loyalty and satisfaction levels through

implementation of a successful cross-functional team selling strategy.

. Expanded reach to include small customers in the Western division

through development of a core network of distributors.

. Recognized with North American Sales Achievement Award twice for

significantly exceeding all budgeted sales goals.

CAREER NOTE: Previous history includes roles as National Accounts Sales

Manager for Basic Vegetable Products and Western Regional Manager for

Delicious Foods.

EDUCATION & TRAINING

Master of Business Administration, Armstrong University, Oakland,

California

Bachelor of Science in Business Administration, Northern Arizona

University, Flagstaff, Arizona

Karrass Sales Negotiating ( Guerilla Selling Sales

TRADE ASSOCIATION MEMBERSHIPS

Institute of Food Technology ( California Certified Organic Farmers

Northern California Institute of Food Technology ( Southern California

Institute of Food Technology

Texas Food Processors ( California League of Food Processors

Research Chef Association

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