Manager Sales

VANIA V. HUDSON

**** ****** ****, ********, ******** 60443 ( 708-***-**** (

************@*******.***

MANAGER, CORPORATE COMMUNICATIONS

Product Marketing & Management Executive

Highly competitive, persuasive, and articulate Manager, Corporate

Communications with 14 years extensive experience in strategic growth,

product visibility, coordination and planning of daily operational

communications and marketing functions.

Demonstrated success record in:

. Branding, managing and positioning product lines.

. Distilling value, overcoming objections and securing hard to close

deals.

. Experienced with both ad agency and direct sales strategies and

tactics for television and radio.

. Designing creative product marketing campaigns targeted at corporate

and political organizations.

. Motivating staff to peak performance levels.

. Initiative and success in ad campaign management, C-level relationship

development, writing, and project management within environments from

small projects to large-scale television networks and production

companies.

CORE COMPETENCIES

( Ad Campaign Management ( Multi-media Marketing (

Account Development

( Internal Communications ( Competitive/Strategic Planning (

Budgeting/Forecasting

( Prospecting/Client Cultivation ( Direct Mail Marketing

( Media Relations

( Social Media Optimization ( Search Engine Optimization (

Market Research

HIGHLIGHTED CAREER ACHIEVEMENTS

. Revenue Generation: Within a year, generated nearly $1 million in

revenue for PeopleSoft, Inc.

. Account Development: Reactivated inactive accounts for event

sponsorship in Country Club Hills, IL, and secured one of the previous

year's largest advertising package commitments.

. Market Penetration: As an Executive Marketing Manager for U.S.

Cellular Corp., increased enrollment applications by an unprecedented

22% within one year.

Effective Marketing: Increased museum attendance 25% and revenues 14%

over previous year's figures for the 2nd Annual Landlord Symposium at

The Field Museum.

PROFESSIONAL VITAE

CVR Associates, Inc. & Chicago Housing Authority - Chicago, Illinois

2009 - 2010

Marketing Communications Manager (Department Head), 03/09 - 03/10

. Increased target demographic by 25% maintaining sponsorship support

and attendance for highly visible annual event.

. Generate sales through agency and direct clients.

. Work closely with clients to identify their needs and challenges and

provide solutions-oriented campaign themes and timelines. Revamped a

client's marketing calendar and helped generate the largest cost

effective initiative in the company's history.

. Examine ratings, research data, market share information and analyze

programming features of CHA vs. competition to insure HCVP plans are

effective and strategic.

. Utilized strong ability to sell marketing ideas, strategies and

tactics to help clients increase market share, and generate new

business by clients and implement strategic external communications to

CHA constituents, HCVP property investors, and target demographic

participants.

. Launched, facilitated, and maintained CHA Participant Council by

facilitating target demographic nominees, implementation, and

evaluation of property management issues for quarterly analysis and

review.

City of Country Club Hills - Country Club Hills, Illinois

2008 - 2009

Executive Administrator - Community Relations, 02/08 - 01/09

. Represented Department of Community Relations to clients; developed

and recommended marketing programs; developed new accounts;

reactivated dormant client relations, deepened and broadened C-level

and long term relationships.

. Develop workflow support to improve and inform quality and low

maintenance technical support initiatives for upper political

administration.

. Increased sponsorship support and media coverage by 15% for annual

city festivals, awards, ceremonies, and parades.

. Managed advertising campaigns from cradle to grave; clients included

Country Club Hills Chamber of Commerce, City News, Fire, and Police

Department, and Office of City Hall.

. Interim Public Information Officer for high ranking political

officials; charged with identifying and analyzing internal and

external issues affecting the agency and developing solutions to

address gaps for news coverage and/or press releases.

Harley Davidson Financial Services - Chicago, Illinois

2007 - 2008

Direct Marketing Manager/Account Executive, 03/07 - 02/08

. Developed cost effective direct mail, web, and marketing collateral

which increased new policy sales by 1%, extended the life cycle of

current policyholders by an additional fiscal year.

. Implemented consumer cross-sell marketing campaigns increasing product

sales by 10% within client database.

Sweetness Communications, LLC - Chicago, Illinois

2003 - 2007

Executive Consultant, 02/03 - 02/07

. Quickly accelerated through the ranks based on proven campaign

management, public relations specialist, strategic planning, publicist

and new market development skills.

. Developed workflow support to improve and inform Directed Corporate

Social Responsibility initiative within Tinley Park High School,

increasing revenue by 90% for annual St. Baldrick's Day 2006.

. Increased sponsorship support, revenue, and media coverage by 15% for

2006 Expo for Today's Black Woman .

U.S. Cellular Corporation - Chicago, Illinois

2004 - 2005

Direct Marketing Manager, 02/04 - 11/05

. Developed cost-effective direct mail, web, and marketing collateral

which increased new contract sales by 5%, extended the life cycle of

current policyholders by an additional fiscal year.

. Implemented consumer cross-sell marketing campaigns increasing product

sales by 22% within client database.

. Within two years, generated nearly $1 million in business revenue

budgets.

. Generated sales through agency and direct clients.

. Work closely with clients to identify their needs and challenges and

provide solutions-oriented campaign themes and timelines. Revamped a

client's marketing calendar and helped generate the largest record of

sales in the company's fiscal quarter for target demographic.

. Examine ratings, research data, and market share information and

analyze programming features of station vs. competition to insure

sales plans are effective and strategic.

. Sold specialized packages to a wide variety of clients including

universities, major auto dealers, and financial institutions.

PeopleSoft, Incorporated - Pleasanton, California

2000 - 2002

Senior Direct Marketing Manager, 02/00 - 10/02

. Examine, tested, and developed online/offline integrated direct

marketing programs for administrative management usage to a variety of

clients including financial services, supplier chain, and human

resource departments.

. Work closely with clients to identify their needs and challenges and

provide solutions-oriented campaign themes and timelines. Revamped

clients marketing calendar and oversaw client resources including list

processing, data processing, and service bureaus.

. Sold specialized packages to direct response agencies in

administrative management and maintained up-to-date digital

advertising upgrades.

Response Associates - San Francisco, California

1999 - 2000

Senior Direct Mail Planner, 04/99 - 02/00

. Developed, analyzed, and executed successful strategic integrated

marking campaigns for web and courier based promotion.

K/P Corporation - San Leandro, California

1997 - 1999

Project Manager: ISO 9002 Certified, 12/97 - 04/99

. Developed, analyzed, and revamped ISO 9002 Policy and Procedure in

complex, deadline driven operation; identified goals, priorities, and

resolved issues in initial stages within budget requirements.

. Developed and marketed specialized literature to new, existing, and

potential clients of current and future product releases and updates

within budget requirements.

EDUCATION

Keller Graduate School of Management - Master of Public

Administration (MPA) 2011

Saint Xavier University - Bachelor of Arts, Liberal Studies (English

Concentration) 1996

Certificates:

National Association of Housing & Redevelopment Officials - HCV

Occupancy, Eligibility, Income

& Rent Calculations

2009

United States Chamber of Commerce - Institutes for Organizational

Management 1995

Northwestern University - Business & Professional Editing

1991

PROFESSIONAL AFFILIATIONS AND MEMBERSHIPS

Member, Chicago Association of Direct Marketers

2005 - 2006

Member, American Association of Marketers

2005 - 2006

Member, DMA Database & List Council

2004 - 2005

Member, Direct Marketing Association

1997 - 2005

Scholarship Recipient, Chicago Society of Association Executives

1995

TECHNICAL KNOWLEDGE

Proficient in Microsoft Office System, Microsoft Visio , QuickBooks,

Adobe Creative Master Suite CS4, PeopleSoft 8 Systems, Corel Office

System, Microsoft Windows operating system, and Mac operating system;

type 90 wpm with complete accuracy.

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