Manager Sales

Mark R. Schaefer

**** *****'s Way

Menasha, WI **952

920-***-**** *********@***.**.***

SUMMARY

A proven, experienced marketing and communications professional with

extensive global and diversified skills in marketing communications, copy

writing, editorial operations and writing, public

relations, fundraising and management. Established reputation for adapting

and contributing quickly, maximizing reduced or limited resources.

PROFESSIONAL EXPERIENCE

KIMBERLY-CLARK WORLDWIDE, Neenah, WI 2002 - 2009

Manager / Producer Brand Communications

Manage, develop and facilitate Cottonelle toilet paper and Viva Towels

brand

Communication strategies as they relate to brand equity, consumer

promotion, sales, interactive programs, advertising, etc.

. Led outdoor advertising campaign which was executed $400,000 under budget

and resulted in increased consumer purchase intent by 20 percent.

. Managed content development and execution of two large scale brand web

sites and one community sites, developing plans that set record site

visits on a monthly basis.

. Led respective brands foray into social media with Facebook, Twitter,

YouTube, including distribution of part of team leveraging Mike Ditka's

Halftime Flush video via Youtube.

. Administered both organic and paid search engine work for Viva Towels

and Cottonelle Toilet Paper brand web sites.

. Developed and delivered hundreds of monthly email newsletters promoting

sustaining brand activity and subsequent campaigns detailing short-term

promotional efforts many of which with 35-50 percent open rates.

. Insured consistent legal compliance and alignment with brand essence and

vision.

. Created internal workflow and process changes cutting legal and brand

review in half.

. Received feedback from lead creative agency on "adventurous use of the

puppy" in advertising and promotion in the United States.

. Saved thousands of dollars in travel expenses by creating virtual photo

shoot art direction via online tools.

. Established consistent and legal use of branding with creation of

database of preferred brand images.

ADD INC - Fox Cities Newspapers, Appleton, WI 1999 - 2002

(Family, Looking Forward)

Editor-in-Chief

Founding editor of a group of seven (7) community focused weekly newspapers

and two (2) special interest magazines. Led and developed editorial and

production staff of 50 people.

. Designed concept, branding and content focus for launch.

. Received corporate recognition for excellence in first 8 months.

. Received accommodation from the Wisconsin Newspaper Association for

overall excellence and editorial writing.

AAL (AID ASSOCIATION FOR LUTHERANS), Appleton, WI 1996 - 1999

Manager, Resource and Production Management 1998 - 1999

. Re-designed, monitored and managed internal and external workflow for

Creative Services department saving thousands of dollars in production

rework and late fees from vendors.

. Directed four-person staff that managed more than 100 monthly projects.

Mark R. Schaefer Page Two

(AAL continued)

Editor, Correspondent 1996 - 1998

. Accountable for 1 million circulations, award-winning membership

magazine.

. Increased magazine readership 11 percent.

. Managed editorial process including direction of 20+ outside freelance

writers, design firm, pre-press operation, printer and a Web version of

Correspondent.

. Developed and implemented format and process changes resulting in

$700,000 budget savings.

Managing Editor 1996 - 1995

Production Administrator 1995 - 1994

PRIOR POSITIONS

KI (KRUEGER INTERNATIONAL), Green Bay, WI 1992 - 1994

Marketing Communications Coordinator

Developed award winning marketing communications. Budgeted, scripted,

produced and directed corporate sales and training videos. Edited National

Advertising Federation recognized newsletter and wrote copy for corporate

brochures, case studies and sales collaterals.

UNITED WAY OF BROWN COUNTY, Green Bay, WI. 1991 - 1992

Director of Communications

YOUNG AMERICAN BOWLING ALLIANCE, Greendale, WI 1988 - 1991

Media Relations Manager

. Lead organization's public, member and media relations during a three-

year period in which organization enjoyed the only membership increases

in the industry.

. Increased national coverage of the organization including coverage by the

New York Times, USA Today and Sports Illustrated for Kids.

. Managed two national scholarship programs.

COMMUNITY INVOLVEMENT

Board Member and PR Chairman, Harbor House Domestic Abuse Shelter and

Program,

Appleton, WI, 1999 - 2002

Little League Manager, Appleton Einstein Division, 2000 - 2009

Pop Warner Football Coach, Fox Valley Pop Warner, 2000 - 2005

Youth Basketball Instructor/coach, Xavier High School Youth Basketball,

2001 - 2005

EDUCATION

BA, Journalism, University of Wisconsin-Eau Claire, Eau Claire, WI

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