Sales Development

Michael A. Sirico

** ********* *****, *********, ** 07401-2006 ( ******@***.*** ( 201 327-

**** 201-***-**** (cell)

Diversified & change oriented Package Development & Engineering,

Management, and Marketing background with exposure to a range of Financial,

Marketing & Sales functions on National and Global scale. Areas of

expertise include:

Package Design, Development & Engineering ( Project Management ( Cost

Management ( Materials Development

Process Change Agent ( New Product Introductions & Extensions ( Strategic

Vendor Management ( NDA/Medical Device Pkg.

Sustainable Package Materials Sourcing, Development & Testing ( Personnel

Management ( New Customer Development

Work Experience

Acagna, LLC Present

Consultant, Cosmetics, Personal Care, Pet Care Industry

. Develop and implement targeted and innovative packaging for major

Personal Care company. Responsibilities include sourcing, developing,

engineering, procuring, and launching complete line of personal care and

fine fragrance packaging, including project management of programs and

launching over 120 skus in a short timeframe.

. Implementation of various products and packaging for various customers,

including New York based dermatologists. Includes full program

management, costing, procurement of materials from various sources, and

coordination of package decoration and filling using identified contract

manufacturing operations.

. Development of new opportunities and responsible for sales to new and

existing customers for business venture.

. Customers: beauty Avenues (BBW), Dr. E, Gendler, Poochie Dog Treats, and

Pierre Fabre Dermo-Cosmetique.

Nice-Pak Products - Orangeburg, NY 2003 - 2008

Director, Corporate Package Development

. Directed Corporate Package Development department for privately held

Global Wet Wipes Leader. The department was comprised of 2 Managers, 3

Package Engineers, 2 Lab Technicians and an Assistant.

. Responsible for Department strategy, resources, assignment of priorities

and resources against five distinct businesses, budgets, liaison between

Packaging and Legal, and career development for department personnel.

. Developed and implemented many processes to increase efficiency of

packaging within the company, including the development of alternate

materials and sources of materials and measuring their effect on P/L

statements.

. Implemented the use of innovative environmentally favorable materials for

all products, providing favorable input for Wal-Mart Sustainability

Report Card, and establishing roadmap for future innovations.

. Implemented a Package Specification System and incoming Packaging Quality

Standards for all Packaging Materials as part of a complete process

change to meet rigid guidelines and deliver 25% efficiency gains.

. Led the sourcing and development of new flexible and rigid full packaging

systems and new material suppliers for Regulated and non-Regulated

products, including those for cosmetic and NDA/medical device

applications.

. Led the integration of Package Graphics dieline efforts into Corporate

Package Development.

. Held a cross-functional leadership role in cost savings and product

efficiency programs, returning more than $7 million to Company over two

years by establishing goals and expectations and meeting them through

material changes and vendor evaluations.

. Researched and insured packaging compliance with all required

governmental and safety guidelines.

. Established and led cross-functional team to implement RFID to meet

customer requirements and expectations.

. Established a stage gate process within the department to increase

delivery of Packaging based programs.

Estee Lauder Companies - New York, NY 2002-2003

Director, Global Package Development

. Developed new packaging for the flagship Estee Lauder brand and the

Prescriptives brand. Among the packages are prestige jars and closures,

bottles, tubes, flexible packaging for sampling, and associated secondary

and tertiary packaging. Included was innovative packaging and materials

for increased product protection.

. Responsible for management and development of Packaging Manager and

Assistant.

. Successfully launched new WhiteLight EX for the Asian markets and

Idealist Micro-D in unique airtight tube package, providing $3 million in

new business to the Estee Lauder Brand.

. Developed packaging for new Estee Lauder Cleanse Tone Facial line and for

new Prescriptives Px Dr. Grossman Facial line.

Michael A. Sirico

Victoria's Secret Beauty/Gryphon/Bath & Body Works - New York, NY 1997-

2002

Director, Package Development and Engineering (Victoria's Secret, 2002)

. Developed, engineered, and purchased new packaging for new fragrances,

cosmetics and toiletries packages for Victoria's Secret Beauty.

. Negotiated contracts and delivery dates with US and internationally based

cosmetic and personal products component suppliers, vendors and co-

packers.

. Supervised and managed Package Engineering Managers, Assistants, and

Laboratory Support Personnel.

Director, Marketing Operations (Victoria's Secret, 2001-2001)

. Directed the Marketing Operations area for Victoria's Secret Cosmetics,

Body by Victoria lines including costs, schedules and establishment of

program objectives from design concept to commercialization.

. Managed, coached, and developed professionals at Victoria's Secret

Beauty.

. Investigated and provided packaging and new and cost savings

opportunities for Victoria's Secret Cosmetics, aiding in Brand growth and

increase of market share by 15% over 2000 levels.

Director, Package Development & Engineering (Gryphon Dev./Bath and Body

Works, 1997-2001)

. Developed and engineered Bath & Body Works Color Cosmetics, Christmas

1998, Christmas 1999 and various new fragrance and toiletries packages

for Bath & Body Works, Victoria's Secret and Abercrombie & Fitch.

. Negotiated contracts and delivery dates with US and internationally based

suppliers, vendors and co-packers.

. Developed and implemented new packaging specifications system for Bath &

Body Works.

. Managed professional Engineers and support at Gryphon Development and

BBW.

Warner-Lambert Company - Morris Plains, NJ 1993-1997

Package Engineer/Marketing Liaison

. Developed and implemented a unique package for Halls Reclosable Bag,

including development of marketing data and use of new cost effective

materials that built influence and ultimately provided a sales gain of 5%

for the Brand.

. Investigated, developed, and sourced associated machinery for Halls

Reclosable Bag.

. Led development and implementation of unique packaging for Celestial

Seasonings, Halls Sugar Free, Halls Jr., and Koldt (Certs Powerful Mints)

with worldwide contract packers.

. Effective member of cross-functional business teams for new and

established major products.

. Developed strategic plans for Halls and new confections such as Koldt

(Certs Powerful Mints) and Celestial Seasonings Soothers.

CPC International/Best Foods - Englewood Cliffs, NJ 1985-1993

Package Development Engineer

. Designed and managed the implementation of Mazola Corn Oil bottles to

increase Brand awareness at retail while providing $8 million cost

savings and efficiency gains to Brand while gaining valuable education in

PET, HDPE, and other plastic resin packaging. Included was the

development and approval of quality standards for these materials.

. Developed Hellmann's 9.3 oz. Tartar Sauce jar resulting in additional

sales gain of 4% to Brand in this market.

. Led development and implemented Packet Mayonnaise to gain foothold in the

condiment service markets for Hellmann's and Best Foods, with first year

sales at $2 million.

. Developed alternate distribution channels to retail Mazola Corn Oil and

Karo Corn Syrup in warehouse club outlets gaining $4 million in

additional sales.

. Completed study of product/package interaction, costs and impact on sales

and consumer acceptance for Mazola.

. Generating and using consumer insights, obtained design patents for two

different sets of Mazola Corn Oil bottles that allowed for significant

shelf presence and material cost savings.

Education/ Affiliations

Master of Business Administration, Finance/Marketing 1992 Seton Hall

University - South Orange, NJ

Areas of concentration: Creative Marketing, Promotional Marketing,

Marketing Management, Advertising, Financial Cost Management.

. Authored legal document entitled "Criminal Product Tampering: What a

Manufacturer Must Guard Against" which was used as a guide for product

protection through the distribution chain at Best Foods.

Bachelor of Science, Package Engineering 1986 Rutgers University - New

Brunswick, NJ

Areas of concentration: Package Engineering, Marketing, Finance and

Personnel and Project Management.

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