Marketing Sales

Jason T. Haefner

**** ***** ******* ***, *******, IL 60630 - (M) 312-***-****

************@**.***

http://www.linkedin.com/in/jasonhaefner

Professional Summary

• Results-oriented e-commerce professional with a unique blend of marketing experience, technical

expertise, and business acumen.

• Expertise in all areas of online marketing, including SEM, SEO, affiliate marketing, online media,

email marketing, and conversion path optimization.

• Experience in most areas of ecommerce, including analytics, email campaign tools, content

management systems, A/B and multivariate testing, and back office systems integration.

Professional Experience

Playboy Enterprises, Chicago, IL Aug-09 – Present

Senior Director, Digital Marketing

• Manage marketing team of twelve, including creative, social media, customer intelligence

• Built business analytics group giving detailed insight to key business drivers

• Responsible for domestic and internatinal programs, including all online and offline efforts

• Over the past 6 months have driven new subscription sales up 20% with no incremental marketing

spend by improving fundamental marketing tactics

• Increased email sales by 300% in first 6 months

• Lead Playboy to it’s first inclusion in multiple traditional media programs

• Improved email capture tactics have driven 15% growth in email opt-ins

• Social media strategy has begun to gain traction and is now driving meaningful revenue

• Full forecasting, P&L, strategic and tactical ownership of department

Sittercity.com, Chicago, IL Nov-06 – Aug-09

Vice President, Online Marketing

• Brought Sittercity.com from $750k in annual revenue to $8mm+ in 2009 and a place on the Inc.

500

• Helped lead Sittercity to a $7.5mm funding round in January 2009

• Sittercity won the international UPS “Out of the Box” Small Business Award

• Built online marketing and analytics departments from the ground up, including all SEM, SEO,

email marketing, affiliate, partner marketing, member retention, lead generation, social networking

and analytics programs

• Planned, negotiated and approved all media buys

• Full forecasting, P&L, strategic and tactical ownership of department

• Online marketing revenue has gone from 10% of overall company revenue to over 60%

• Closed major partnerships with Google Maps, Discovery Health, Petco and When.com

• Responsible for successful implementation of site analytics solution, multivariate testing tool, paid

search management tool, email management and delivery solution and business intelligence tool

• Responsible for all aspects of online marketing, email, analytics and business intelligence

Jason T. Haefner

• Developed and launched member loyalty program with no direct cost to Sittercity

FTD.COM, Downers Grove, IL Oct-05 – Nov-06

Director, Retention

• Supervised and managed retention marketing team overseeing email, catalogs, direct mail inserts

and member segmentation

• Full forecasting, P&L, strategic and tactical ownership of channel

• Grew channel sales by over 30% YOY for FY 2006

• Grew opt-in email database by over 24% through online programs, promotions and internal database

initiatives

• Developed RFPs, selected vendors and negotiated contracts

• Marketing lead for redesign of data warehouse and design of marketing data mart

• Lead team designing and implementing web analytics reporting across all campaigns

• Team managed segmentation, development, deployment, delivery, reporting and analysis for volumes

exceeding 40mm emails per month

Orbitz.com, Chicago, IL Oct-02 – Oct-05

Manager, Relationship Marketing Dec-03 – Oct-05

• Supervised and managed CRM development/reporting team of eight

• Team surpassed sales objectives by and average of 15% annually from 2002 - 2004

• Responsibilities included managing planning, building, targeting, delivery and reporting on over 70mm

emails per month

• Led implementation of CRM software solution campaign and email software from a business and

database perspective

Senior CRM Developer Oct-02 – Dec-03

• Developed and deployed all Marketing email messaging

• Designed and implemented processes for communication with Customer Care teams

Yesmail.com (infoUSA), Chicago, IL Sep-99 – Oct-02

Senior Campaign Manager Oct-00 – Oct-02

• Managed strategic marketing and email operations for ZDNet email database and email deployment

for 10mm+ emails a week for $2mm in annual billing

Campaign Manager Sep-99 – Oct-00

• Developed marketing acquisition strategies managing sales of $10mm+ in annual revenue

• Client list included: Delta Airlines, Sears, Crest, Citicorp, Compaq, Hewlett-Packard, Dell

Brann (Euro RSCG 4D), Chicago, IL Jul-97 – Sep-99

Account Executive Jan-98 – Sep-99

• Clients included Metris Financial, Bally Total Fitness and Bank of America

DraftWorldwide (Interpublic), Chicago, IL Oct-95 – Jul-97

Assistant Account Executive

• Worked on the development and execution of Sprint Telecom radio and direct mail campaigns

Education

University of Illinois at Urbana-Champaign

Bachelor of Science in Advertising, Dec-95

Jason T. Haefner

College of Communications

Skills (Keywords)

SEO, SEM, acquisition marketing, retention marketing, database marketing, online media buying, email

marketing, retail marketing, subscription marketing, perishable goods marketing, P&L management,

startup expertise, and team building expertise, Web Analytics, RFP preparation and evaluation, CRM,

data warehousing, contract negotiation

Jason T. Haefner

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