BRETT A. BECKNER
Westfield, IN 46074
*********@*****.***
PROFESSIONAL SUMMARY
Talented leader and business-manager. Exceptionally proficient in
strategizing and applying tactics in business planning and development,
marketing, customer relationship management, sales, and operational
functions. Excels in guiding startups and joint ventures with demonstrated
success in turnarounds of poorly performing companies. Key skills include:
General Management Customer Satisfaction Profit Growth
Car Dealership Performance Metrics Direct Sales
Operations
Customer Needs Team Building & Strategic Marketing
Assessment Leadership
Excellent Presentation Sales Training Public Relations
Skills Development
MANAGEMENT / CUSTOMER SERVICE / SALES EXPERIENCE
National Sales Manager, AACEP, Indianapolis, IN
2005-Present
Recruited by CEO of Las Vegas-based American Academy of Certified Estate
Planners to assist with nationwide start-up and new business development
for organization that provides educational services in estate planning.
. Recruited, hired, and managed regional sales team, calling on attorneys,
insurance agents, and certified financial planners. Result: Proactively
pursued new business throughout the US, increasing memberships by 200%.
. Identified need to communicate with and educate current and potential
clients. Result: Created informational brochures and contributed to
development of the AACEP website.
. Addressed low member-involvement in Master's Certification program by
promoting the advantages offered by this additional credential. Result:
75% increase in member enrollment.
General Manager, Titanium Motors, Lafayette, IN
2000-2005
Identified need and established high-end used car dealership within a
selected market. Obtained "Dealer" status to satisfy unmet consumer need
for automotive aftermarket products.
. Managed staff of ten, relying on excellent communications with employees
at all levels, providing outstanding customer relationship management.
. Created highly effective retail point-of-sale, direct mail, and local
radio campaigns in addition to organizing successful promotional
marketing events.
EDUCATION & PROFESSIONAL DEVELOPMENT
. Bachelor of Science, Sales Management, Purdue University, West Lafayette,
IN
. World Wide Sales Consultant Training Course, World Wide Consulting
Services, Inc.
. Licensed auctioneer experience with Kruse International Auto Auctions,
Auburn, IN
. Attended various sales seminars including "Building Repeat Business" at
Specialty Equipment Market Association (SEMA) in Las Vegas, NV and eBay
Selling Conference
. Proficient - Microsoft Word, Works, Excel, PowerPoint, Publisher, and
Adobe Photoshop