Marketing Manager

Amit M. Pandya

***** **** **** *****

Olmsted Township, Ohio 44138

H: 440-***-**** - M: 440-***-**** - E: ***********@*****.***

Overview

Accomplished marketer with broad professional experience, encompassing

strategic planning, market research, creative development, public

relations, media planning, direct marketing, merchandising and sales

support, with the attitude and ability to provide high energy leadership

focused on delivering results.

Experience

KeyCorp, 4/09 - 11/09

AVP, Senior Marketing Manager, Consumer Segment - Retail, Consumer Credit

Marketing strategy development, execution and measurement for one of the

nation's largest bank-based financial services companies, with assets of

$97 billion.

. Effectively optimized annual budget allocation in response to

distressed market conditions providing a savings of $3 million.

. Directed 6 cross-sell and prospect direct mail print campaigns

positioning consumer insights driven messaging - reached 500,000

contacts and met forecasted ROI.

. Developed mortgage and auto loan online advertising campaigns

leveraging targeted paid search and display ads resulting in a 100%

increase in traffic and applications.

. Assisted in the development of annual online bill pay sweepstakes and

created supporting marketing plan that resulted in a 25% increase in

repeat transactions and a 10% increase in new users.

. Led cross-functional project team that streamlined consumer content -

tiles, banners, and copy - on bank's web site, improving the process

of developing and distributing new creative, as well as, measurement

and tracking.

. Managed marketing plan for national mobile banking initiative -

aligned activities with phased roll out to strategically manage spend

and ensure a positive client experience.

. Spearheaded public relations efforts on educating consumers on how to

leverage federal income tax credits (auto purchase and home

improvement) and showcase the bank's green activities.

KeyCorp, 6/06 - 4/09

AVP, Senior Marketing Manager, Community Development

. Developed and executed comprehensive marketing strategy for bank's

economic development lending and investing activities in underserved

communities throughout its footprint, currently totaling $2.2 billion.

. Directed the marketing strategy consisting of advertising, public

relations, guerrilla marketing and merchandising in support of the

national roll-out of check cashing services comprising 100+ branches

across 4 priority markets.

. Oversaw implementation of market research findings into test and learn

process and the incorporation of resulting insights into segment

marketing strategies.

. Managed the development of new brochures, product sheets, project

overviews, promotional DVD, and web content, on time and on budget.

. Developed and executed marketing strategy for a single day community

event across 14 cities that experienced a participation increase of

10% annually.

. Managed advertising and trade show budget for corporate supplier

diversity program, helping attain its goal of 12% minority spend.

. Developed and championed a multicultural marketing strategy with

senior executives, resulting in the program's addition in the bank's

consumer segment strategy.

. Presented nationally at multicultural marketing conferences on topics

such as; strategic planning, market segmentation, creative development

and community relations.

. Provided adhoc marketing support for the bank's diversity and human

resources departments, as well as, the bank's charitable contributions

arm.

KeyCorp, 6/00 - 6/02

Marketing Specialist, Key Education Resources and Home Improvement

Divisions

. Created product brochures, product sheets, applications and other

sales support materials and managed their budget, production, and

distribution.

. Developed and executed on national trade show strategy and logistics

delivering all events on time and budget.

. Participated in national media planning and buying for assigned

products.

. Appointed to continuous business improvement committee by senior

management. Committee delivered charged assignment on time and led

implementation across business unit.

Edward Howard & Company, 3/05 - 6/06

Senior Account Executive, Representative Client Experience: Walmart, Kidde,

BioEnterprise

Public relations, government affairs, community relations, media relations,

marketing communications and crisis communications for regional and

national clients in retail, consumer goods, and biotech for nationalized

recognized, award winning independent public relations consultancy.

. Participated in the development and execution of the government

affairs and community relations strategy for Walmart in the state of

Ohio.

. Participated in the development and execution of media relations,

government affairs, and community relations support nationally for

Kidde resulting in multiple regional and national media hits.

Spearheaded local government outreach efforts and assisted in the

development of an affinity web site and online community.

. Managed media relations support for BioEnterprise resulting in

multiple regional and national media hits by positioning senior

management as content experts.

. Managed marketing communications and media relations for multiple

biotech startups resulting in multiple regional, national, and

international media hits.

. Participated in new business development activities targeting

financial services and biotech companies with a 50% success rate.

. Served on PRSA's national multicultural marketing board.

. Developed and presented business case for the inclusion of a

multicultural practice within the firm for senior leadership.

Indigo Indian Bistro, 6/02 - 11/04

Principal

Chef/owner of an award winning full service restaurant in the downtown

district of a major metro market.

. Created and executed on business plan, managed all functional

operations.

. Recruited, trained and managed a staff of 15 employees.

. Three-time winner of CLEVELAND MAGAZINE'S Silver Spoon Award.

Steelcase, 1/00 - 6/00

Marketing Specialist, Clestra Hauserman Division

Marketing strategy and sales support execution for a publicly traded global

manufacturer of office furnishings, products and services with revenue of

$3 billion. Local operations of this division were consolidated into the

central corporate facilities out of state - was offered an expanded

position, but, was not able to accept due to personal obligations.

. Created product brochures, product sheets and other sales support

materials and managed their budget, production, and distribution.

Streamlined materials library by shifting to a digital inventory

process.

. Developed and executed on national trade show strategy and logistics

delivering all events on time and budget.

. Actively participated in business development activities; client

visits and presentations and prospect networking.

. Primary marketing interface for international sales force, liaised

cross-functionally with product, engineering, and other units.

Lorain Port Authority, 12/98 - 1/00

Manager, Marketing & Public Affairs

Marketing, public relations, government relations, and community affairs

for quasi-governmental economic development agency.

. Successfully managed marketing strategy for port's levy campaign,

winning in all city wards. Led creative development and messaging

efforts.

. Managed the marketing of port owned real estate for development and/or

use by creating targeted advertising and assisting in property tours.

. Led the creation of the port web site. Provided strategic direction

and content.

. Managed multiple community events, including the City of Lorain's

annual Independence Day fireworks celebration.

. Managed and retained volunteer base of individuals and vendors by

fostering collaboration thru improved continuous communications.

. Served as primary media contact for port and port board of directors.

Represented the port in local, regional and national economic

development related activities.

. Participated in joint economic development efforts with appropriate

city and county officials, targeting local businesses looking to grow

and expand, and, nonlocal businesses looking to relocate.

Greater Cleveland Growth Association, 3/98 - 12/98

Program Administrator

Marketing and public relations execution for one of the largest

metropolitan chambers of commerce in the country with more than 16,000

members.

. Executed all chamber events on time and budget. Served as primary

events contact for members and media. Managed relationships with

chamber volunteers.

. Participated in the development of chamber brochures, presentations

and other marketing materials.

Education

The College of Wooster

BA, Communication, 5/97

Self financed 60% of college education with off campus employment.

Buffalo Wild Wings, 5/94 - 7/97

Manager

Daily operations management for one of the top-10 fastest growing

restaurant chains in the country with 591 locations in 40 states.

. Managed customer service, bar and kitchen operations and a daily crew

of 5-7. Responsibilities included cash and inventory management.

. Participated in the recruitment, training and development of

employees, as well as, continuous process improvement initiatives,

marketing and franchisee development.

Contact this candidate