Sales Project Manager

Larry Hedeman

**** ******* ***** ***** ? Traverse City, MI 49686

231-***-**** *******.********@*****.***

Executive Profile

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Global Sales Management ? Direct & Channel Sales ? International Marketing

E-Commerce ? Team Motivation & Training ? P&L Accountability

Expert senior sales executive with more than fifteen years of proven

success in domestic and international, manufacturing, commercial and

consumer products. Drives market share and revenues while energizing the

entire sales team. A superb communicator. Institutes initiatives and

carries them out effectuating positive change, enhanced efficiency and

increased profitability.

Builds and transforms teams and organizations within high pressure

environments. Leads and ensures the effective execution of simultaneous

projects without compromising quality, timeliness or functionality.

Motivates, drives and rewards sales and marketing teams and individual

performance. Leads successful sales and marketing campaigns in environments

where growth and accountability are paramount. Extensive qualifications in

the following competencies:

? Web Savvy ? Strategic Acquisitions

? Consultative Sales ? Sales Team Mentoring

? Key Account Management ? Project Management &

Implementation

? Revenue & Market Share Improvement ? Direction, Re-

engineering of Mission & Focus

Career Synopsis

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World Magnetics Co., Traverse City, MI

2000- 2009

Fully integrated concept-to-market manufacturer of precision magnetic read

and write heads, magnetic sensors and eco-friendly pressure, vacuum and

differential switch products

Sales and Marketing Manger

Developed and coordinated global sales force of representatives and

distributors. Hired and trained new representatives and distributors.

Created new comprehensive sales program which included dynamic collateral

materials, powerful tools for demonstrations and a new and effective sales

structure. Developed corporate website to drive brand recognition

dramatically and improve web search ranking. Personally guided sales

representatives during sales visits to prospective customers.

. Increased sales at a rate of 15% annually by recruiting, hiring and

training worldwide sales force of over one hundred new sales engineers

within a network of 28 distributors in 14 countries.

. Improved web search ranking to first page from fourth page.

. Drove website traffic improvement by 25%, directly resulting in an

increase of sales leads by 32%.

. Increased qualified sales leads by over 50% by creating and managing

lead generation program through Google Adwords.

. Captured sales to new customers of over $1 million, an 18% increase

over previous years, by managing trade exhibitions and shows.

. Investigated and located new business opportunity resulting in

strategic acquisition of a competitor to expand product line.

. New acquisition was paid for by increase in sales of new products,

resulting in little or no cash outlay by acquiring company.

. Increased sales and customer base by $500 thousand in first 6 months

following acquisition.

. Drove one year increase in sales of $1.2 million by creating and

implementing comprehensive sales program and training sales team to

implement the plan flawlessly.

. Negotiated private label switch product manufacture and exclusive NA

and European sales rights with Chinese company, Goldtech, increasing

sales 31 % and profits 20 % in first year.

R sum of Hedeman, Larry, 231-***-****

Page 2

Rapid Control Service, Grand Rapids, MI

1994-2000

Leading supplier of automation and resistance welding components

Sales Engineer

Developed and coordinated sales in Western Michigan for a distributor of

pneumatic products.

. Increased sales by 20% annually by developing, training and motivating

corporate sales force.

. Penetrated major office furniture manufacturer resulting in largest

single sale of $285,000 of tooling for a new product line

. Expanded product line by adding 4 new distributors resulting in 12%

sales growth

. Opened new territories with the addition of two new sales engineers

PepsiCo, Inc., Detroit, MI

1989-1994

District Sales Manager

Directed the operations for forty-five Taco Bell restaurants, hiring and

firing of restaurant managers, managing profit and loss, instituting

marketing programs, and maintaining strict corporate standards. District

covered southern Detroit to Northern Ohio.

. Drove total sales increase to $52 million from $45 million in two

years by instituting dynamic new marketing program.

. Awarded District Manager of the Year over 155 other district managers.

. Trained all new District Sales Managers coming into the area

. Served as Project Manager for area human resources project resulting

in the hiring of 26 new store managers

. Located and developed sites for new restaurants in my district,

resulting in opening of 4 new stores in 3 years

. Coordinated home office project test-marketing new products in my

district

. Reviewed and evaluated corporate restaurants outside of district to

insure policies and procedures were followed

. Selected as franchise consultant to non-corporate restaurants in Ohio

and Michigan

Education & Training

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Michigan State University, East Lansing, MI

Bachelor of Science degree in Business Administration

Associations & Community

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United Way, past Member, Day of Caring Committee

TECA Homeowners Association, past Vice President

YMCA, past Board Member

Contact this candidate