Sales Customer Service

Mark Bogart Available for relocation / Current

residence: Chesterfield, MO

Home: 636-***-**** ( Cell: 760-***-****

**********@***.*** (

www.linkedin.com/in/markbogart1

SENIOR SALES MANAGEMENT EXECUTIVE - HEALTHCARE/MEDICAL DEVICE INDUSTRY

Versatile, deeply qualified sales executive with 20+ years of agile, market-

responsive leadership in the medical device industry; expert

qualifications for cardiac, ortho/spine, neuromodulation, diabetes, and

hospital management systems, among other areas.

Small & Large Companies Start-up Ventures & Mature Turnaround Initiatives

National & Regional Businesses IPOs, Acquisitions &

Leadership Highly Competitive & Depressed Mergers

Markets

Key Value Offerings:

Developing and growing businesses from concept to financial success and

commercialization, including IPO and acquisition

. Helped build 8 successful start-up ventures throughout career, taking

industry-groundbreaking ideas and running with them, raising venture

capital, developing and launching innovative products, and opening

untapped markets.

. Member of initial executive team that built WebMD from ground zero,

maximizing limited resources to lay the cornerstones and foundation for

successful IPO and growth to current recognition as a $2 billion industry

leader.

. Built a national sales organization from scratch and launched a

revolutionary patient management system to market, rapidly displacing the

competition to create a $50+ million revenue stream. Took another company

from nearly $0 to $10 million in 4 years, capturing >70% market share and

establishing product offering as the premier in the industry.

Turning around underperforming businesses to drive higher revenues,

expanded sales presence, and stronger market share

. Took over a distressed sales area and spearheaded turnaround that rapidly

added $35 million in annual sales while reversing what had been among the

lowest market share and penetration rates in the company to rank among

the highest in growth.

. Orchestrated turnaround and transition following acquisition and

integration of business unit, quickly overtaking the competition to win

#1 share of the market, ultimately resulting in high-ROI sale of division

to a 3rd company 2 years later.

Recruiting, hiring, training, developing, leading, and retaining top-

performing sales and clinical talent

. Developed 6 national and regional sales and support organizations from

the ground up, designing sales compensation and incentive plans, creating

training programs, and building and leading teams of direct and

independent reps respected for consistently superb sales results,

customer service excellence, and achievement of aggressive goals.

. Transformed inexperienced, low-morale teams into top performers,

including rejuvenation of a team of 60+ dispirited professionals that, in

less than 2 years, eclipsed all expectations and produced a 54% increase

in revenues.

Establishing and nurturing business-critical relationships, partnerships,

and alliances

. Leveraged ability to quickly zero-in on customer needs and establish

strong relationships and rapport, opening new geographic areas and making

significant inroads within highly competitive markets. Interacted with

all levels of buyers and influencers, including physicians, hospitals,

opinion leaders, scientific advisors, top executives, clinicians, and

gatekeepers.

. Led WebMD's negotiations with an overseas company for the design,

manufacture, and exclusive distribution of 2 proprietary products that

won FDA approval and were launched to market in less than 12 months,

increasing margins 50%.

EXECUTIVE HIGHLIGHTS

Boston Scientific (formerly Guidant) ( 2003 - 10/2009 St. Louis, MO

($8+ billion worldwide developer, manufacturer and marketer of medical

devices used in interventional cardiology, neuromodulation,

electrophysiology, cardiac surgery, vascular surgery, endoscopy, oncology,

urology and gynecology)

AREA VICE PRESIDENT OF SALES (2007 - 2009)

Promoted to provide executive leadership of all sales in a 5-state

territory spanning MO, LA, AR, MS, and TN, including an 83-member sales and

clinical team and 6 regional managers. Managed P&L for up to $100 million

annual sales of implantable cardiac devices to electrophysiologists,

cardiologists, hospitals, IDNs, and GPOs. Spearheaded turnaround

strategies:

- Reprioritized and realigned resources to better meet customer needs.

- Launched new sales training programs and pioneered annual team building

and sales planning events.

- Leveraged and collaborated with other business units to cross-sell

products.

- Raised market share and staved off the competition through initiation of

branded "package" deals of products.

- Expanded and strengthened relationships with key decision-makers and

product-sales-influencers throughout area.

- Reinforced accountability of team members and initiated quarterly

business reviews and planning.

Contributions Summary: Revitalized and turned around territory that had

lacked focus and direction and was producing the lowest market share and

penetration rates in the company. Faced with intense pricing pressure, low

reimbursement rates, and a damaged reputation with customers, quickly

rallied the team around unified goals and stabilized the business. In less

than 3 years, reversed performance from #14 out of 14 to rank #1 for many

key metrics and within the top 3 company-wide for sales performance.

Transformed a misdirected and under-resourced team into one admired for

exemplary sales results, strong clinical and technical competency, and

unsurpassed customer service excellence.

Selected Results:

< Grew total annual sales from $65 million to $100 million, a 54%

increase.

< Raised area from the bottom-ranking in the company to achieve #3 of 14

ranking for overall sales growth.

< Propelled year-over-year revenues 21% for Tachy products and 17%

higher for total CRM product sales.

< Increased sales to rank #2 company-wide for DeNovo growth.

< Delivered 100% compliance and #1 performance company-wide on many key

internal metrics.

NATIONAL SALES MANAGER (2003 - 2007)

Recruited to leverage proven ability to build start-up ventures and sales

teams combined with expertise in wireless monitoring applications for the

EP/cardiology market. Developed field sales organization for LATITUDE

Patient Management System. Collaborated with marketing VP to create

strategy and process for marketing, selling, and implementing offering to

physician practices, hospitals, and the Veterans' Administration.

Recruited, hired, and trained majority of a 40-person team of sales and

clinical talent known for ability to execute and deliver exceptional

results, many later recruited to other areas of the company.

Contributions Summary: Built sales organization from the ground up,

introducing a ground-breaking technology and service and positioning the

company as a recognized leader in wireless remote patient device management

for physicians and patients. Overcame skepticism of customers and outsold

the entrenched competition, exceeding 100% of corporate metrics and 100% of

the competition's comparable metrics-achieving in just 18 months what had

taken the competition 5 years.

Selected Results:

< Built business from 0 to 120,000 patient enrollments in less than 18

months.

< Elevated market share 2-3 points, translating into a $50 million sales

increase.

< Championed massive, cross-disciplinary effort that successfully

implemented product across the VA nationwide.

CardioNet ( 2001 - 2003 San Diego, CA

($150+ million supplier of mobile cardiac outpatient telemetry, automatic

arrhythmia detection, and wireless ECG transmission)

VICE PRESIDENT OF SALES

Recruited by CEO and founder to launch cutting-edge Mobile Cardiac

Outpatient Telemetry (MCOT) technology to market; developed entire sales

distribution channel, including business structure, target markets,

reimbursement strategy, and resources and people to support 24/7 clinical

monitoring center. Contributed to strategic planning, budgeting, and

capital fundraising.

Contributions Summary: Member of executive team that introduced a

revolutionary new technology to market while building the operational and

strategic foundation, target markets, entire sales model, and roadmap for

national expansion of this highly entrepreneurial, VC-backed start-up

company, propelling it to successful IPO in 2008.

Selected Results:

< Established CPT coding and reimbursement for new technology, working

closely with Medicare and private payers.

< Generated sales of more than $5 million within months of FDA approval,

delivering 140% above plan.

< Recruited, developed, trained, and led 12-person sales team that

spearheaded expansion into 7 states.

Matria Healthcare (now Alere) ( 1999 - 2001 Atlanta, GA

($500 million provider of programs and services focused on wellness,

disease management, and informatics)

VICE PRESIDENT OF SALES, QUALITY DIAGNOSTIC SERVICES DIVISION

Recruited during sale and transition of business unit from WebMD to Matria;

assumed leadership of national direct sales organization comprised of 50

professionals, including 6 regional managers and 10 independent

distributors. Directed sales operations, sales training and development,

and budget management. Collaborated with marketing on business strategy.

Contributions Summary: Was driving force behind rapid, successful

integration of the former WebMD business unit, transitioning into a highly

profitable, growing division of Matria that ultimately outdistanced the

competition and captured #1 standing within the highly competitive cardiac

event monitoring market. Positioned for long-term growth, resulting in

increased valuation and high-ROI sale of the division to Card Guard in

2001.

Selected Results:

< Delivered 146% net revenue growth within 2 years, cementing dominant

share of the market.

< Mentored and trained a relatively inexperienced sales force, with more

than 80% achieving 100% or more of plan.

< Strengthened compliance and vastly improved clinical outcomes through

development and launch of new products.

< Broadened preferred provider and insurance contract status across 100%

of service markets.

WebMD ( 1997 - 1999 Atlanta, GA

(Leading online source for health, medical, and news information.)

PRESIDENT, TELEMEDICS DIVISION

Handpicked and recruited by WebMD CEO and founder to serve as 1 of 3 group

presidents for 3 distinct businesses formed prior to incorporation of the

company. Managed 47-person team in establishing a product distribution

division selling proprietary cardiac and pulmonary products and

technologies nationwide. Collaborated with the Israeli company, Card Guard,

to design, develop, achieve FDA approval, and manufacture 2 new products;

negotiated exclusive distribution agreement.

Contributions Summary: Played integral role in taking WebMD from a nascent

start-up to highly successful IPO, establishing sales and operations

foundation that facilitated growth into a $2 billion company recognized as

a global leader.

Selected Results:

< Launched 2 proprietary products to market in <1 year, negotiating

exclusivity agreement for entire U.S.

< Increased per-unit profitability 50+% over prior non-proprietary

product offerings.

< Constructed new business from the ground up, including all sales,

business strategy, and product development.

Paceart Associates, L.P. ( 1993 - 1997 Wayne, NJ

($15 million, international provider of computer-based tele-medicine

applications; now part of Medtronic.)

DIRECTOR, SALES AND MARKETING

Sought out and recruited by Paceart's president and founder, leading the

charge to hire and develop a top-talent direct and independent sales

organization, implement marketing strategy, and build a solid sales

pipeline. Interfaced extensively with company's world-class Medical

Advisory Board to ensure deep understanding of customer needs. Expanded

technical support team, scaling with business growth and enabling annual

service contract business to flourish. Established strategic partnerships

and alliances with major implantable device companies.

Contributions Summary: From literally the ground up, took a then-

revolutionary concept and ran with it, spearheading business plan and

strategy that fully commercialized the company's line of computer-based

telemedicine systems. Opened an untapped market and generated robust sales,

quickly building a profitable $10 million business.

Selected Results:

< Established strong branding, positioning Paceart as the "gold

standard" in computer-based tele-medicine systems.

< Delivered 70+% market share through systems sold to targeted

physicians and hospitals.

< Drove month after month sales increases, exceeding all goals and

reaching $10+ million annually in <4 years.

EARLY CAREER:

DIRECTOR, SALES AND MARKETING - Micromedical Industries Northbrook,

IL

- Opened the U.S. sales market and developed independent sales organization

for this Australian start-up medical device manufacturer. Helped win FDA

approval and financing.

REGIONAL SALES MANAGER - Instromedix Chicago, IL

- Launched innovative cardiac diagnostics products to hospitals,

cardiologists, and electrophysiologists across 3 states.

REGIONAL SALES MANAGER - SpaceLabs Chicago, IL

- Marketed cutting-edge cardiology disease analysis technology in a 3-state

territory.

GENERAL MANAGER / REGIONAL SALES MANAGER / ACCOUNT EXECUTIVE - Medtronic

Chicago, IL and San Diego, CA

- Turned around an underperforming sales/service center in just 12 months

from #20 of 20 to #2 in the nation.

EDUCATION: Bachelor of Arts (B.A.), Economics and Political Science - Lake

Forest College, Lake Forest, IL

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