Sales Manager

Kathleen Ann Sullivan

*** ***** ***** . ********, ** 60090

847-***-**** . ********.********@*******.***

Objective:

To create fresh, strategic advertising and marketing programs that produce

measurable results.

Professional Summary:

. Experienced, versatile promotional writer with twenty years of

progressive accomplishments in marketing communications and project

management.

. Expert knowledge of numerous account specialities including ecommerce,

education, healthcare, insurance, and IT software and development.

. Deep understanding of marketing strategy and highly-refined research

capabilities.

. Skilled at identifying key selling points and providing seamless

translation into results-driven copy.

. Self motivated, independent thinker with superior team leadership

abilities and collaborative people skills.

. Diverse background in multi-media, including email, banner ads, website

writing and development, and interactive flash programs.

Experience:

Communications Manager, Content Developer, Wheeling, IL, 2002 - Present

Originate creative, competitive marketing solutions for leading national

advertising agencies and corporate advertisers on a full-time, contractual

and/or freelance basis. Extend concepts into a variety of compelling

campaigns and promotional collateral.

(Contractual in-house positions listed below)

Clark & Barlow Hardware, Chicago, Illinois, May, 2009 - Present

. Conduct widespread market research and competitive analysis; translating

results into brand awareness campaigns and integrated communication

strategies.

. Establish good working relationships with manufacturers and creative

vendors, utilizing co-op advertising as needed.

Aladdin.com, Arlington Heights, IL, 2008-2009

. Managed global copywriting functions for leading international software

Security Company operating in 15 countries.

. Fulfilled company-wide requests for internal communications, public

relations, and sales promotion copy geared toward software developers,

channel markets, resellers and employees.

. Developed targeted website copy and authored whitepapers, case studies,

emails, banners, brochures, presentations and newsletters.

. Company was bought out by Vector Capital in March, 2009.

Cognitive Arts, Evanston, IL, 2007-2008

. Conducted thorough needs analyses to determine the training requirements

of clients.

. Developed unique teaching points and learning activities to improve

employee performance based on needs identified.

. Wrote the national life insurance sales training program for Allstate

Insurance Company.

. Designed teacher/student manuals, PowerPoint presentations and flipcharts

to supplement training materials.

Studio North, North Chicago, IL, 2007

. Created weekly interactive form factor mailers featuring health IT

products for CDW Healthcare.

. Produced detailed slide decks for Respiratory Syncytial Virus (RSV)

prophylactic for Abbott Labs.

. Originated strategies and brainstormed product names for Cardinal

Health's OR waste disposal system.

. Authored internal newsletters targeting sales managers for Tap

Pharmaceuticals, results of which were directly linked to increased

performance in the field.

Allscripts, Libertyville, IL, 2006

. Supervised writing and production of interactive physician e-detailing

programs.

. Responsible for editing, verifying and finalizing all copy, while

overseeing freelance writers and production staff to achieve final produced

piece on schedule.

. Managed up to 13 programs simultaneously in various phases of

development, from scripts to final flash presentations.

. Directed voice-overs for online flash programs, interviewing and

selecting talent, overseeing audio reads and collaborated with the

production team to perform inserts.

. Volunteered during off-work hours to write an interactive online flash

promotion for the Juvenile Diabetes Research Foundation (JDRF) to attract

volunteers for its annual Walk for Life charity event, which achieved

record enrollment.

CareerBuilder.com, Chicago, IL, 2005 - 2006

. Stepped in to manage all resume-related consumer promotions for top-

ranked employment website (while full-time employee was on maternity

leave).

. Doubled conversion rates by monitoring key metrics and optimizing fall-

off pages.

. Negotiated with vendors, reconciled accounts and tracked revenue.

. Acquired proficient use of business intelligence tools including,

MicroStrategy, Omniture SiteCatalyst, ExactTarget, and Google and Yahoo

analytics.

Pepid.com, Skokie, IL, 2004-2005

. Formulated core marketing materials for top-ranked medical software

company.

. Responsible for supervising the writing and production of all

advertising, public relations and marketing collateral.

. Customized the format of trade show materials by creating a multi-use

folder with easily interchangeable graded sheets.

. Established an email/direct mail letter library with easily customizable

general examples of product news, product specials, customer appreciation

discounts, and other information.

. Submitted proposals for CEO Key note speaking engagements at national

forums and medical consortiums.

The International Academy of Design and Technology, Chicago, IL, 2003-2004

. Instructed college-level students in scriptwriting, advertising and

marketing strategy.

. Developed entire curriculum, lecture materials, special projects and

exams, and facilitated classroom participation.

. Arranged field trips to local theaters, advertising agencies and Chicago

Recording Company.

Banner Direct, Wheeling, IL, 2003

. Developed series of mailers promoting dairy futures for Downes O'Neill

brokerage.

. Created a direct mail promotional package targeting wholesaler companies

for A.F. Chrissie insurance company.

Abelson Taylor Advertising, Inc., Chicago, IL, 2002

. Executed top-priority writing assignments for Tap Pharmaceutical's Lupron

hormonal treatment therapy for prostate cancer (while full-time employee

was on personal leave).

. Created a journal reprint detailer for Amgen's Epogen explaining anemia

treatments for dialysis patients.

(Non-contractual positions)

Communications Manager, uBid.com, Chicago, IL, 2000 - 2002

. Produced website and promotional copy as well as banner ads, emails, and

brochures for an online auction house.

. Increased click-through rates from 1.5 to 4.0, measurably raising margins

and company exposure.

Senior Copywriter, Donahoe Purohit Miller Advertising, Chicago, IL . 1998-

2000

. Developed core campaigns based on unique marketing strategies for brand

name pharmaceutical drugs.

. Concepts responsible for four account acquisitions and increased sales of

waning products.

. Creative themes extended into a variety of media, including journal ads,

sales training manuals and direct mail.

. Provided creative direction for a variety of accounts, including

dermatology, fungal infections, incontinence, IBS, renal disease, and

vitamin supplements.

Copywriter, Williams-Labadie Advertising, Chicago, IL, 1996-1998

. Created compelling medical copy for a full line of promotional vehicles

including video, print and web-based media

. Conceived and implemented marketing activities for physician and sales

force conferences.

. Arranged contract with 9-time Olympic gold medalist Carl Lewis to promote

the benefits of antiandrogen therapy for a campaign I created themed

"First, Most, and only."

. Had lead creative role in new business wins for: Fareston breast cancer

therapy; Mag 3 nuclear imaging agent; Plendil hypertensive calcium channel

blocker; and, Novacet topical acne cream.

Education:

Master of Science in Advertising, Northwestern University Medill School of

Journalism, Evanston, IL, 1986.

Bachelor of Arts in English, Regis University, Denver, Colorado.

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