www.peterwmurray.com Peter W. Murray
************@*******.***
Caldwell, NJ 07006
DIRECTOR / VP SALES AND MARKETING / GENERAL MANAGER
Immediate impact player who has managed all aspects of P&L responsibilities
that exceed $225M and 600 employees. Top Performer, well versed in back
office operations. Expert understanding of all sales cycles and
distribution channels. Skilled in project management, online marketing,
branding, policy and planning, and C-level negotiation. Able to make quick
and effective contributions to any type of organization.
Areas of expertise include:
Building effective operations and sales Turning around poorly-performing
teams operations
Profit Improvement Growth Strategies
Developing and rolling out successful new Establishing Strong Client
products Relationships
Reengineering processes for better Improving quality and customer
productivity service
Contract Negotiations Selling cycles and compensation plans
CAREER HISTORY
ENERGYWATCH, INC., NY 02/09 -
Present
Energy consulting company offering procurement, financial modeling, expense
management solutions, sustainability and green energy programs.
Director of Sales - Led the development and launch of sales and marketing
departments.
. Established new revenue stream that grew new sales 225% over prior
year.
. Built channel partnership program that expanded company presence
nationwide.
. Instituted operational procedures increasing new deal processing by
400% without additional headcount.
. Negotiated contracts with ESCO's and third party suppliers.
. Set up partner programs with demand response, cogeneration, solar,
energy audit and web monitoring companies.
DIRECT ENERGY, NY (downsized due to merger)
02/08 - 07/08
Third largest supplier of power and gas in North America, delivering $8
billion of energy and related services to over five million residential and
commercial customers.
NY Regional Sales Director - Responsible for managing and launching energy
solutions to mid to large size Commercial and Industrial markets in NY.
. Exceeded Q1 sales by 100% in Q2.
. Recruited new sales team and mandated professional sales and product
training.
. Provided key sales and marketing strategies, timelines and initiatives
for "project revive" launch.
CLIENT INSTANT ACCESS, LLC, NJ 03/04 -
07/07
International messaging provider specializing in voice, fax, email,
conferencing, CRM and dialing technology.
EVP Sales & Marketing - Recruited to firm to assist in turnaround. Built a
global sales team, created a customer service and training department,
introduced an IT trouble ticket system, overhauled operations, re-branded
corporate identity including the creation of 3 websites, negotiated and
reviewed all legal documents, led all sales efforts.
. Reversed sales decline, increasing major account sales 50% to $9.8M.
. Closed Wall Street customers Goldman Sachs, Bank of America,
Oppenheimer, UBS, FBR, JP Morgan, Prudential, Bear Stearns, Deutsche
Bank, Alliance Bernstein, Cowen and AG Edwards.
. Targeted international markets, signing long-term contracts with ING,
Bank of Montreal, GMP and RBC.
. Integrated CIA services with financial CRM software providers,
Bigdough, Nsight, Salesforce.com, Pivotal and others, generating $1.5M
new business.
. Directed web development initiative, including redesign of corporate
site, launch of 2 retail sites, SEO and cost-per-click advertising
concepts, generating $700K conference calling sales and 7500 new
customers.
. Successfully re-branded CIA from single product to full-service
messaging telephony provider.
. Introduced 24/7 customer service, improving customer satisfaction rate
50% and staff productivity 40%.
MURRAY ENTERPRISES, LLC, NJ Est. 08/03
Sales and Business Development Consultant
. Participated in launch plans for a point of sale system company (EZ
Time).
. Hired to help launch a prepaid wireless division in the NE (V.Huang &
Assoc.).
. Identified new handset manufacturers and retail customers in NY/NJ/PA
for wireless company (Inphonic).
. Launched Campaign Ring a political voice broadcasting company.
. Contracted with Edgenics to prepare business plan and sales strategy.
LOCUS TELECOMMUNICATIONS, NJ 03/01 - 07/03
International Telecommunications Company that provides consumer long
distance, cellular and carrier wholesale products.
Vice President of Sales - Joined company and built new nationwide sales
team, launched new product line, diversified vertical markets, introduced
indirect, retail, telemarketing, e-commerce distribution strategies,
created brand identity, instituted new internal procedures for warehousing
and inventory control, and negotiated all cellular and wholesale carrier
deals. Responsible for $90 million P&L with 12 direct reports.
. Introduced prepaid wireless and other services, increasing sales to
$90M.
. Conducted market analysis and reorganized calling card division.
. Increased cellular sales from $3M to $23M, with calling card sales
increasing 130% to $67M annually.
. Sales achievements elevated Locus to become AT&T Wireless's largest
reseller.
TSR WIRELESS LLC, NJ 04/94 - 02/01
America's largest paging retailer with over 275 locations nationwide
providing paging, cellular telephones, wireless, 2-way devices and
accessories in 35 major markets in 17 states. Promoted multiple times over
a 6 year period.
Vice President of Retail Sales - Responsible for reorganizing operations,
developing a training program, create a unified brand including store
layout, uniforms, inventory, and designing a new commission plan, open new
locations, identify poor performing areas, negotiate all vendor contracts,
oversee all advertising and promotions, identify and integrate new
acquisitions. Managed 4 Regional Managers, 7 Sales Managers, 28 Area
Supervisors and over 600 retail employees nationwide at 275 retail
locations in 17 states with a P&L of $225M.
. Led integration of new acquisition, opening 23 new outlets and
increasing sales 40% to $45M annually.
. Negotiated cellular contracts with over 20 wireless carriers including
AT&T, Sprint, Southwestern Bell.
. Created catalog fulfillment program, increasing sales from $200,000
per month to $1 million per month.
. Increased revenues by 40% introducing cellular and wireless products
to paging only markets.
. Increased customer base by 100,000 users and steadily built sales to
190% of annual budget in 1998.
. Achieved over 175% of budget in 1999.
Rutgers University, New Brunswick, NJ - 1989 Bachelor of Science -
Business /Economics
Councilman in the Borough of Caldwell where I sit on the Technology and
Energy committee, Police/Fire/Court committee, Department of Public Works
committee, Construction committee and Board of Education committee.