Sales Real Estate
Resume:
H. ANTHONY SORRELLS
Las Vegas, Nevada *****
****************@***.***
EXECUTIVE SUMMARY
High-impact senior manager with over 25 years experience in multi-million
dollars businesses, developing leaders and transforming organizations by
delivering positive results to a diverse set of stockholders. Multi-site
management skills in building talented customer driven sales and management
teams through recruiting, training and development, resulting in the
delivery of top-line revenue, exceptional profit and loss management,
product, services and business development.
Outstanding track record of financial management, improving internal
controls, and implementing cost reduction strategies. Proven expertise
managing organizational restructuring, branding and ownership transitions
through acquisition and divestiture. Have illustrated great talent for
quickly grasping the big picture; building concrete plans for success and
building organizational enthusiasm.
PROFESSIONAL EXPERIENCE
DIRECTOR OF SALES
The Mike Ferry Organization - Las Vegas, Nevada
North America's Leading Real Estate Coaching & Training Organizations
(2009 - 2010)
Executive leader reporting to CEO, responsible for sales management of 20
sales representatives, process improvements, sales and growth strategies,
resolving issues and maintaining high standards in customer service.
Active in development of business to business sales, recruiting and
training new representatives along with providing continuing education
training to improve sales and performance. Direct line of communication
with Director of Human Resources to ensure all company policies, procedures
and applicable laws were communicated and adhered to by all personnel in
sales department. Created and implemented marketing strategies, assist in
website design, and motivated sales by creating monthly contest and sales
spiffs for department.
o Exceeded sales and attendance to coaching and training seminars in a
declining real estate market.
o Successfully increased moral by conducting weekly one-on-one reviews
with staff to assess needs, sales performance and customer
satisfaction levels.
o Developed successful new hire training and coaching program and
implemented stronger hiring policies and procedures.
o Revised and implemented new merchandise shipping processes, thereby
expediting orders, which resulted in fewer customer complaints and
higher level of customer service.
REAL ESTATE SALES & MARKETING
Coldwell Banker Residential Brokerage - Roswell, Georgia
Parent Company NRT -Nation's Largest Residential Real Estate Brokerage
Company
(2007 - 2009)
Independent sales agent representing buyers and sellers in the sale,
purchase and lease of real estate properties. Experience in residential re-
sale, foreclosure, short sells, investment properties, new home
construction and commercial properties. Established business through
extensive cold calling, public relations, referrals, sales collaterals,
marketing materials and competitive market analysis. Acquired, created and
sustained customer loyalty through building trust and inspiring confidence.
Developed and implemented marketing and sales initiatives to achieve my
business goals through monthly advertising plan, competitive analysis,
prospecting, multi-media and sales plans.
o Accelerated in overcoming objections by formulating objection handlers
used in sales presentation.
o Attended monthly training and workshops on communication skills,
marketing, pricing, technology, negotiating skills and other industry
topics.
o Highly skilled in demonstrating product knowledge, presentation
skills, time management, prospecting skills and delivering high
results in a competitive market.
o Excelled in transforming customer relationships by being a clear and
thoughtful communicator in formal and informal settings.
VICE PRESIDENT
SMS Management Group - Roswell, Georgia
Hospitality
(2006 - 2008)
Own and operate golf driving range and golf course as two separate
entities. Managed all aspects of business that included accounting,
contract negotiations, human resources, inventory, merchandising,
operations, marketing, business development, recruiting and training, sales
and strategic planning.
o Formulated business plan to include renovations, ground maintenance,
marketing and promotion plan, and defining key competencies and
performance standards.
o Achieved profitability in a highly competitive industry and
significant growth of services in a market against 6 other
competitors.
o Aligned and trained staff to focus on attaining and delivering top
notch service levels.
o Exceeded in achieving goals of 3 year business plan in 22 months.
REGIONAL MANAGER OF SALES & OPERATIONS
The Alderwoods Group - Marietta, Georgia
Provider of Funeral, Cremation and Cemetery Services with 712 Locations
(1983 - 2006)
Travel throughout region consisting of 14 locations with responsibility of
sales, operations, P&L accountability, ensure compliance of federal, state
and local industry regulatory requirements, and governing documentation
certification. Perform annual business planning, monitor marketing and
promotional expenditures, and develop cost containment and expense control
initiatives. Review and approved all sales collaterals and marketing
materials to ensure consistent branding and adherence to corporate
standards and approval of purchase orders. Recruit, train, mentor and
monitor performance of management team and staff and conducted inspection
of facility and fleet to insure company image and standards. Resolve
conflict in emotionally charged situations with sensitivity and
professional objectivity.
o Exceeded operating margin objective by $539K in 2006.
o Reduced cost overage in under performing location by 50%, from $200K
in 2005 to $103K in 2006.
o Built greater P&L understanding and accountability with sales and
operations management to ensure monthly quotas was achieved.
o Assisted Regional Director in the design and conducting of annual
planning sessions at beginning of fiscal year for budget roll out and
objective strategy. This ensured all sales; operations and
administration were engaged for the coming year and prepared to
achieve success.
o Implemented and monitored customer satisfaction surveys. Reviewed
survey results with location managers and staff. Region led the
company in overall customer satisfaction.
o Created self and industry metrics and training to reduce the number of
days in account receivable. Region maintained the best A/R's three
years running.
EDUCATION
GEORGIA INSTITUTE OF REAL ESTATE
Real Estate Sales & Marketing
Atlanta, Georgia
(2007 - 2008)
GUPTON JONES COLLEGE OF MORTUARY SCIENCE
Mortuary Science Degree
Atlanta, Georgia
(1982 - 1984)
TRUETT McCONNELL COLLEGE
Business Administration
Cleveland, Georgia
(1981 - 1982)
PROFESSIONAL SKILLS
Sales & Marketing Regional Management
Operations Management Real Estate Sales & Marketing
Facilities & Fleet Management Multi-Site Management
Vendor Management Recruiting
Organizational Restructuring Training and Development
Financial Management Sarbanes-Oxley Compliance (SOX)
Policies & Procedures Compliance & Regulatory
Accounts Payable and Receivables Effective Communications
CREDENTIALS
o Outstanding personnel management strategies that emphasize training
and team building.
o Experience in managing strategic focus and direction while developing
a performance culture.
o Innate professional credibility, well respected for adhering to
personal code of ethics and integrity.
o Driven to overcome challenges; seek opportunities for professional and
personal development.
o Skill developer of marketing strategies proven to grow revenue and
market share.
o Solid history of meeting and exceeding corporate financial goals and
objectives.
o Remarkable success in facilitating solutions, resolving issues and
maintaining highest standards.
o Implementing effective cost control, account receivable and expense
reduction initiatives.
o Conscientious steward of company assets and reputation, protecting
brands and image.
o Effective communicator and able to negotiate different viewpoints to
achieve consensus.
o Formulate decisions with input from multiple sources using customer
satisfaction as guiding principle.
o Excellent communication, organizational, problem solving,
interpersonal, leadership, facilitation and team management skills.
REFERENCES
James Mullikin, Jr.
Managing Partner - Carriage Services
Las Vegas, Nevada
****************@***.***
Jill Foster
President - Shoppe of Vinings
Atlanta, Georgia
**********@***.***
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