Sales Marketing

JANICE R. SCHENK

**** ******** ****

Brecksville, Ohio, 44141

Cell: 216-***-**** ( Home: 440-***-****

Email: ******.******@**********.***

OVERVIEW A degreed marketing and business professional with a hands-on

approach to accomplishing goals and producing outstanding results.

Excellent skills in:

. Managing - a team, budget, strategic and tactical planning, outsourced

ad/web agencies, branding initiatives, product marketing, and cross-

functional team projects.

. Customer and employee targeted direct marketing communication - email,

direct, brochures, newsletters, web content, case studies, sales

messages, company updates and catalogs. All initiative educated,

informed and sold, to help increase sales.

. Creating and implementing programs - product launches, customer

loyalty, web programs, online training, special events.

. Media relations, press releases, trade shows/event management and

public speaking.

. Industry and customer research, surveys, data analysis, action.

PROFESSIONAL EXPERIENCE

OECONNECTION, Richfield, Ohio (6/03-9/09)

OEConnection is a 170-employee company providing online buying and selling

of original equipment parts in the automotive sector for vehicle repairs.

Customers: 14 automakers, 12,000 car dealerships, 5,000 collision shops.

Positions: Product Marketing Manager, Marketing Manager, Sr. Marketing

Specialist. Planned, managed, personally created, and directed a team of

four individuals and four outsourced ad/marketing/email agencies. Directed

all marketing, publicity, strategy and communications in support of three

separate business lines (supply chain, order fulfillment, data intelligence

tools), and all corporate and strategic marketing initiatives.

(www.OEConnection.com) Specifics include:

< Planned and effectively controlled annual marketing budget of $1.9

million for strategic and tactical activities.

< Directed/editor/writer for OEConnection materials: internal and external

customer and employee communications, direct, fax and email, FAQs,

brochures, newsletters, enewsletters, surveys, market research, case

studies, web content, press releases, media kits, media article

contributions.

< Spearheaded all marketing to support sales activities of new product and

new customer launches to: Ford, GM, Jaguar, Land Rover, Isuzu, Suzuki,

Hyundai, Mazda, Chrysler, Honda, Nissan and GM Canada.

< Regularly presented to internal and external groups, including new

employee product overview, customer regional meetings, sales kick-offs,

and management and executive team meetings.

< Coordinated and led OEConnection's public relations, brand awareness and

lead generation activities including media planning, publicity

coordination, trade journal liaison and submissions, writing and editing

press releases, advertising (including print, web and PPC advertising)

and press conference coordination.

< Planned, coordinated and executed two automotive industry trade shows

each year; managed exhibit company, combined annual budget of over

$360,000 with 40x40 booths and 24 staff members.

< Established new programs: customer loyalty, e-newsletters, business

partner joint marketing, online training. The Visa Cash Rewards resulted

in collision shops sticking with the program 38% more than non-reward

shops.

< Created OEConnection's first paperless campaign for State Farm Insurance

repair shops nationwide. All enrollment and training materials were web

based, saving over $40,000 in print and mailing costs.

< Managed the creation of content for training and support web sites

(www.OEConnection.com/Shop, and www.OEConnection.com/Dealer). Easier

access to material resulted in faster and easier customer support and

stronger increases in product usage.

< Team lead developing add-on product (D2D Plus) specifications based on

customer feedback, surveys, field visits, industry research. Was primary

liaison to development team during design, GUI phase and coding. Handled

rollout to customers; D2D Plus became 27% of the total company's annual

revenue.

< Planned, created and executed customer communications for the company's 8-

week software migration of 3,000 dealerships to a new platform.

Materials were timely, informative, easily accessible and resulted in a

smooth, uninterrupted conversion with minimal increase in call volume to

the customer care hotline.

AT YOUR SERVICE, Brecksville, Ohio (1/95-6/03)

A marketing planning/communications and special projects company providing

short and long-term marketing, project planning, execution and

implementation.

Owner: Provided whatever clients needed for a project: design, writing and

layout of internal and external publications/brochures/newsletters, case

studies, press releases/public relations; website creation; trade show

coordination. Sample projects include:

< Produced a monthly employee and quarterly customer newsletter for

American Medical Systems/Pfizer Pharmaceuticals. PR Director provided

topics, executed by interviewing physicians/ patients/employees for

content, wrote articles, performed layout, proofing, liaison to printer.

(four years)

< Handled all marketing and sales support for BEST Group, an IT recruiting

firm. Created website content, designed and managed website production

(www.bestgp.com). Interviewed clients, wrote case studies, company

brochures. Performed employee reference checks. (six years)

< For Direct Source Inc., a computer hardware and software VAR, handled all

marketing including: design, writing and layout of a 76-page catalog.

Liaison to vendors for product information and to printer. Handled

advertising, national trade shows, created product brochures and handled

co-op marketing programs. (three years)

< Created company brochures for Performance Management Group, a human

resources consulting organization specializing in union avoidance and

team building programs. (three months)

< Wrote and produced a quarterly newsletter for the Northeast Ohio Stroke

Activity Center. (two years)

< Handled media relations and wrote press releases for many companies

including: Arzel Zoning, BEST Group, Sterling Software.

DATASERV, Eden Prairie, Minnesota (3/92-12/94)

Dataserv was a 1,200-person company specializing in POS (point-of-sale)

hardware, software and hardware maintenance. Nationwide clients included

Target, Walmart, Kmart. Sold to Wang Computers in 1998.

Marketing/Sales Support Representative: For the Retail Applications

Division, handled all sales support, marketing communications and product

definition efforts of POS software and hardware for the general retail,

specialty and supermarket industries. Directly responsible for collateral,

direct mail, proposals, PR, advertising, ROIs, case studies, quarterly

newsletters and managed telemarketers.

< Maintained TeleMajic database, handled conversion of team to ACT. Over a

12-month period, took the database from a 31% undeliverable rate to less

than 1.5%.

< Promoted company products, trade shows and services to trade

publications, prospective customers and current customers. Wrote press

releases, handled media relations with national publications.

< Spearheaded all aspects of customer requirements and customer

satisfaction projects including analysis, executive team presentations,

and specifying and designing new product features based on customer

needs.

STERLING SOFTWARE/CREATIVE DATA SYSTEMS DIV., Beachwood, Ohio (3/88-12/91)

Sterling Software developed computer software on DEC and WANG minicomputers

and IBM RS/6000 and mainframe platforms for retail host and point-of-sale

systems marketed nationally and internationally. Clients included

OfficeMax, StrideRite, PetsMart and over 100 other national and

international retailers.

Marketing/Sales Support Representative (1/89-12/91): Created collateral

material and marketing campaigns; coordinated trade shows and user groups;

trained sales staff; product/sales presentations; press releases/relations;

newsletters; market research; price quotes; liaison between marketing and

R&D.

< Sales Support Employee 2nd Qtr. 1990: Team participation and excellent

contribution toward sales goals.

< Credited with reducing a four-day request for proposal response process

to one day.

< Created and executed customer surveys: analyzed and presented results.

Coordinator/Educator (3/88-1/89): Coordinated computer software

installations and training of retail clients including inventory control,

replenishment, event management, sales analysis/reporting, merchandise

planning, catalog, point-of-sale polling, A/P, A/R, G/L and foreign

currency.

SAKS FIFTH AVENUE, Beachwood, Ohio (11/80-3/88)

Department Manager Men's Furnishings, Asst. Department Manager during

training in many departments.

Managed all aspects of the departments including: special events, customer

service, replenishment, merchandising, inventory control, budgets, sales

analysis, day-to-day operations and staff of 12-21.

EDUCATION 1980 BS, Communications/Business/Retail Promotion, Ohio

University, Athens, Ohio

< Twitter for Business, CVCC - March 2010

< The Four Pillars of Social Media Marketing, Tri-C Corporate College -

February 2010

< Employers Resource Council (ERC) training sessions: Behavioral

Interviewing, Supervisory Training, Time Management - 2007

< Dale Carnegie Leadership training - 2006

< 1990-2007: SPIN Selling, PR and marketing classes.

TECHNOLOGY Outlook, Excel, Word, PowerPoint, Publisher,

Internet/Windows Explorer, PhotoShop, ACT, Navision CRM, Adobe Acrobat,

FrontPage, QuickBooks, PageMaker, Social Media: Twitter, Facebook, LinkedIn

VOLUNTEER ACTIVITIES

( 2000 to 2004 - Wrote and produced the Cleveland Pops Orchestra's

quarterly newsletter.

( 1999 to 2003 - Coordinated membership data and drove membership

campaigns for the Greater Cleveland PC User Group. Created membership

booklet for 1,100 members.

( 1998 to 2004 - Brecksville/Broadview Hts. School Organization -

Newsletter editor.

( 1992 to 1997 - Volunteer for the National Kidney Foundation,

Minneapolis, Minnesota. Handled marketing activities focused on

fundraising and special events.

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