Sales Manager
Resume:
MATTHEW B. GOLDING
Rancho Palos Verdes, CA 90275
****@******.***
CAREER SUMMARY
** ***** ** ********** ********* and sales responsibilities in the
children's entertainment and building materials industries. Results-
oriented professional who takes initiative and thrives on new challenges.
Experience includes:
Negotiating and Managing Licensed Securing and Negotiating New Business
Properties
Developing and Launching New Products Creating Effective Integrated
Promotions
Building and Promoting Multiple Brands Managing a Cross-Functional Team
PROFESSIONAL EXPERIENCE
GCI-Marketing Consulting, Rancho Palos Verdes, CA 2009-Present
Responsible for evaluating, developing, writing, presenting, negotiating
and executing marketing and new business initiatives for clients.
. Coached and directed a toy manufacturer on packaging, product
development, and promotional opportunities for new product launch.
. Oversaw all aspects of client's first ever national advertising
campaign, including selection of agency, review of media plan, and
development of story boards.
. Brainstormed, advised, wrote, organized and reviewed promotion
agency's "pitches" for snack food and pre-school new business.
. Researched and introduced client to two potential new licenses
with estimated revenue of $5MM.
OldHampton Entertainment, Torrance, CA 2007-2008
Specialty Event Production Company
Vice President Marketing
. Spearheaded new business development efforts resulting in six
successful business proposals.
. Built relationship with licensor that ultimately resulted in
negotiated agreement establishing new, $20MM estimated revenue stream
over three years.
. Established and managed relationships with agencies and vendors
for promotional plans surrounding the launch of licensed fan clubs.
. Researched and wrote business plan used in Offering Book seeking
to raise private equity funding.
. Developed and initiated an integrated marketing calendar for
Tease, Launch and Member Acquisition phases of a September '08 "fan
club" introduction.
BANDAI AMERICA Cypress, CA 2001-2007
Consumer Products Manufacturer of Toys
Director of Marketing
Responsible for Power Rangers, Ben 10 and other licensed toy brands
totaling sales of $150 million and marketing budget over $10 million.
. Directed all consumer promotions, key account relationships,
licensing initiatives, marketing efforts and product development that
placed Power Rangers as the best selling action figure line of 2002
and 2003 with sales over $100MM.
. Researched, developed sales pitches, and negotiated potential
licensing agreements with numerous studio properties. Managed mutually
beneficial licensing relationship with Cartoon Network for successful
$22 MM launch of Ben 10 brand in 2006. Oversaw innovative product and
packaging designs, TV and on-line advertising campaigns and PR to
establish brand.
. Brainstormed, budgeted and executed innovative integrated
promotional activities to build awareness and drive sales for top
brands including: Power Rangers, Ben 10, Teen Titans, and Hello Kitty.
Partnered with, and oversaw all elements of advertising, promotional,
media buying, packaging and public relations campaigns.
. Created and managed "Get Powerized" National Road Tour bringing
Power Rangers characters to Wal*Mart, Toys R Us, and KB Toys
locations. Tour resulted in incremental sales at retail and thousands
of satisfied young children. Utilized on-line, print, radio media,
and PR to build awareness.
. Partnered with sales, Toys R Us, and Disney Consumer Products to
create effective "Red Ranger" integrated promotion resulting in $2MM
incremental sales. Used TV campaign, packaging and PR to drive traffic
to retail.
. Directed marketing team of 3 to manage day to day marketing
activities as well as research and create plans for future product
introductions and promotions.
FRANK SCHAFFER PUBLICATIONS Torrance, CA 2000-2001
Publisher/Developer of children's educational material
Director of Marketing
Responsible for P&L, promotions and strategic direction of 5 brands
totaling $40 million.
. Built marketing staff and managed cross-functional team including
product development, sales, packaging and finance for launch of 2001
product line.
. Developed company's first consumer back-to-school promotion that
resulted in $500K of incremental sales.
. Organized and conducted company's first focus group research that
provided insight into educational trends and feedback on $5MM new
product line.
MATTEL, INC. El Segundo, CA 1996-2000
Consumer products manufacturer of toys
Product Manager (1998-2000)
Responsible for P&L and direction of $50 million line of Nickelodeon and
non-licensed plush toys.
. Managed "Rugrats" line of Nickelodeon toys, including $20 million
launch of dolls based on "Rugrats in Paris - The Movie."
. Repositioned brand strategy that enabled "Bubba" plush business to
extend into an unprecedented 5th year and helped build brand into top
selling plush toy in 1998-1999 with sales over $20 million.
Assistant/Associate Product Manager (1996-1998)
Responsible for new product development and promotions for Pooh and Mattel
Sports brands.
. Managed the product development for "Bounce Around Tigger," winner of
Family Fun Magazine's "Best Plush Toy" award and top selling toy in
1998.
. Led cross functional teams for successful development and timely
launch of toys for Pooh, Frisbee and Hula Hoop brands.
USG INTERIORS San Francisco, CA 1989-1993
Specialty construction products manufacturer, division of U.S. Gypsum
Market Sales Specialist
Responsible for managing $15 million Northern California territory.
. Rewarded for surpassing sales goals in 1990, 1991 and 1992.
OFFICES UNLIMITED, INC. Boston, MA 1984-1989
Office furniture dealership
Major Account Manager
Responsible for sales of office furniture and office design services.
Represented Steelcase, Baker, Metropolitan and many other contract
furniture and accessory manufacturers.
. Managed company's key accounts including GTE Corp. and Sunlife of
Canada.
EDUCATION
MBA
Babson Graduate School of Business, Wellesley, MA
B.A., Economics
Trinity College, Hartford, CT
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