Sales Customer Service

LAWRENCE WALDRON

612-***-**** ? Chanhassen, MN ? ********@**********.***

Sales Executive & Business Developer Construction Industry & Building

Materials

Market Positioning ? Brand Continuity ? Promotion ? Pricing

Achieved $10 million in sales in 4 years ? Increased market share by 8%

Highly accomplished Sales professional with over 15 years of B2B experience

and advanced expertise in prospecting, presenting, negotiating, client

relationship management and sales-closing principles. Demonstrated ability

to communicate effectively and cultivate key relationships with team

members, clients, businesses and executive managers. Possess excellent

technical, analytical skills and quick problem-solving approach when

dealing with new concepts, systems, and procedures. Proven to be

resourceful and versatile, accustomed to handling diverse responsibilities:

annual business plan development and implementation, sales and marketing

oversight, and sales team development.

? Business Development and ? B2B Consultative and Direct Sales

Expansion

? Key Account Relationship ? Profit & Loss Management, P&L

Management

? Contracts and Price ? Project Management

Negotiations

PROFESSIONAL EXPERIENCE

President - Sales & Marketing

1997 - Present

HHK Construction

Primary leadership role in all aspects of business including P & L

accountability, strategic market planning, business development, sales

forecasting, marketing, pricing and contract negotiations.

o Increased sales from start-up to over $10 million in sales in 4 years.

o Created marketing and sales campaigns to expand client base from

regional to national markets.

o Delivered formal presentations to owners, developers, franchisors,

city planners, architects and engineers, averaging a successful close

ratio of 8 out of 10 proposals.

o Demonstrated outstanding relationship - building, follow-through, and

customer service to grow one account by more than 100% to billing of

nearly $8 million.

o Increased revenue consistently through after-sale follow-up, winning

referrals and repeat business.

o Directed the planning, budgeting, design, building and project

management of construction activities.

Vice President - General Manager

1994 - 1997

Hoag, Hayman, & Koechel

This was a business valued at $15M; assumed full profit & loss (P&L) and

operational responsibility and reported directly to the ownership group.

o Initiated, advised, supervised and provided project leadership and

direction to 5 project managers across 120 projects in a 3 year

period.

o Delegated staff roles to project managers, sales team, accounting and

administrative personnel to optimize responsibilities to maximize

project revenues.

o Established a vision to capitalize on new opportunities in the

marketplace resulting in increased market share of 8% in general

building contractor services.

o Identified, developed, and presented new sales opportunities through

cold calls, referrals, and qualified leads on average of 10-15 per

week.

o Reviewed, edited, and ensured maintenance of contract documents,

change orders, budget/cost reports, and subcontractor due diligence.

EDUCATION

Bachelor of Science Degree, Biology ? University of St. Thomas, St. Paul,

MN

Post Graduate Studies, Psychology ? San Jose State University, San Jose, CA

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