Data Management
Resume:
Steven W. Crouch__________________________________________________
St. Louis, MO 63104
**********@***.***
SUMMARY
Business-building and achievement-oriented Strategic Planning and Business
Development healthcare professional with extensive progressive experience
in multi-site, multi-function, high-energy, and diverse project management
responsibilities. Consistently regarded as highly effective at
communicating with all employee levels of an organization, serving as a key
business partner with other departments and subsidiaries, data
summarization and visualization enhancement, and initiating appropriate
actions for business initiatives. Significant accomplishment and
experience in:
Market intelligence/competitive analysis Patient satisfaction trending
Market research/focus groups
Database mining/compilation Strategic acquisition analysis
Demographic data creation
Financial reporting and interpretation Microsoft Excel/pivot
tables Internal/external vendor relations
BUSINESS EXPERIENCE AND ACCOMPLISHMENTS
Sisters of Mercy Health System, St. Louis, Missouri
2008-2010
Senior Consultant, Strategic Planning/Research
. Prepared acquisition analysis of hospitals/hospital systems for
Senior Leadership review and consideration, inclusive of November,
2009 acquisition of St. John's Regional Health Center, Joplin, MO.
. Facilitated and/or assisted in market research/focus group sessions
and one-on-one interviews for field research in various markets in
the health system.
. Gathered hospital market intelligence data for annual Strategic
Update Book; data used by health system key stakeholders in each
hospital/medical center to illustrate the local hospital
marketplace.
. Analyzed and summarized monthly ePanel "Voice of the Customer"
survey results from 300+ participants throughout five state health
system region. Results posted on website for ePanel members to view
and then take the next ePanel survey.
. Managed and reported system-wide Press Ganey patient satisfaction
data tracking including reporting weekly progress of 10 key
hospitals for inpatient, ambulatory surgery, and emergency
departments. Generated weekly report utilized by Senior
Leadership/Board of Directors and hospital CEOs.
. Assisted in consolidation of system-wide Press Ganey patient
satisfaction contract from 41 separate, individual local-level
contracts into a single, system-wide contract for Sisters of Mercy
Health System, freezing contract rate increases for three years
saving Sisters of Mercy $17,000.
. Utilized Thomson Reuters Market Planner Plus and Outpatient Profile
databases for system-wide and market level reporting and planning.
. Served and actively participated on the system-wide Mercy Service
Committee
St. Anthony's Medical Center, St. Louis, Missouri
2001-2008
Marketing/Business Development Analyst
. Managed comprehensive market research/competitive analysis needs and
requirements for 200+ departments housing 4,200 employees.
. Served as integral part of strategy sessions for overall
organization and five key product line development plans. Identified
additional service line development and targeted profitable
opportunities.
Steven W.
Crouch_______________________________________________________________Page
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. Mined service line product data for targeted service line analysis
and year-to-year data for growth comparison between St. Anthony's
and also "top 9" competing hospitals/medical centers.
. Liaison with external vendor, Creative Marketing Programs (CMP), and
became the primary point-of-contact for direct mailing programs for
the organization. Direct mailing lists were generated based on
identified criteria including household income, ZIP code specifics,
and particular age assortments.
. Prepared demographic data compilation and analysis to assist senior
management for achieving corporate strategic planning, brand
building, and organization expansion within the marketplace. Also
led needs assessment and focus groups, as required by projects.
. Managed all demographic data requests for hospital and created
customized mapping software templates for illustrations to Senior
Management, CEO, and Board of Directors.
. Pinpointed and identified product line growth opportunities within
the marketplace using Microsoft Access and Excel spreadsheets along
with organization's TrendStar system for regular meetings of Senior
Management.
. Re-worked standard monthly report each month from Missouri Hospital
Association (MHA) containing 128 pages by reducing to 24 pages of
most meaningful data, and then further reducing to a two-page
Executive Summary for snapshot/dashboard quick and easy reference.
Report became part of bi-monthly reporting package to CEO/Board of
Director meetings.
BJC Healthcare, St. Louis, Missouri
1997-2001
Financial Specialist - Managed Care Contracting
1999-2001
. Performed complex analysis of patient billings which included data
compilation, repricing of all inpatient billings, determination of
revenue enhancing recommendations, and developed analytical
presentations to senior management.
. Regularly requested by management for special project analysis and
implemented from start-to-finish the very substantial BJC/United
Healthcare St. Louis marketplace two-year healthcare contract.
. Project lasted 11 months and included two other individuals on the
team.
. Supported nine BJC hospital Patient Account departments with projects
as requested.
Senior Financial Analyst - Barnes-Jewish Hospital
1997-1999
. Managed data requests for Washington University School of Medicine
physician data needs, Joint Office of Strategic Planning projects, and
priced potential procedures charges for self-pay/charity patient
population.
. Assisted Oncology service line director in extracting data and
analyzing market needs into what eventually became the Siteman Cancer
Center at Barnes-Jewish Hospital.
EDUCATION and PROFESSIONAL DEVELOPMENT
William Jewell College, Liberty, Missouri Bachelor of Science -
Business Administration
Broad range of Financial and Marketing professional education and skill-
building courses/seminars
Engaged with Sg2 Healthcare, MHA/HIDI databases, Press Ganey, Option Finder
voting software
COMPUTER and TECHNICAL SKILLS
Superior skills with Microsoft Excel/pivot tables
Fluent with Thomson Reuters Market Planner Plus & Outpatient Profiles
software
Proficient with WebExpress website designing software
Advanced skills with Microsoft Office products, TrendStar costing software
system
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