Customer Service Marketing

Le Le Ta **** East Belinda Street

West Covina, CA 91792

626-***-****

*********@*****.***

OBJECTIVE SUMMARY

Seeking a position in marketing to utilize my strong analytical and

communication skills with an Bachelors of Science in International

Business, and 5 years of increasingly responsible marketing/finance related

experience.

EDUCATIONAL BACKGROUND

Bachelors of Science in International Business California State University

of Los Angeles . Los Angeles, CA . June, 2004

PROFESSIONAL BACKGROUND

CARRIER CORPORATION- Brea, California

Marketing Analyst . 09/07- Present

. Manage promotions advertising dealers: Cool Choices, Bryant Bonus,

quarterly promotion, and yearly incentive trip program

. Responsible for monthly billing and crediting of customer accounts for

participation in annual marketing programs

. Resolve claims and concerns around billing, credit, co-op advertising

spending, incentive trip point accruals, etc.

. Implemented region wide literature order processes for Carrier,

Bryant, Totaline, and Payne brands

. Track and report LIPI (line item per invoices) and DIPI (daily items

per invoice) to all store managers

. Manage dealer(s) monthly accrual, conversion fund, co-op advertising

fund, and incentive trip point database

. Work with Brand Managers to create quarterly incentive promotions to

retain current dealers

. Monitor $1.78 million marketing budget on a monthly basis and generate

monthly variance reports

. Roll out of monthly marketing programs for 23 Totaline stores and all

territory managers

. Ability to resolve differences of opinion with tact, diplomacy, and

sensitivity

. Train customer service department on order entry prior to each

promotion rollout

. Maintain company website with current and upcoming promotions, events,

and information

. Track market fund claims from the factory for Bryant, Carrier and

Totaline

. Adapting to changing condition, and working effectively within given

time constraints

. Proven ability to handle large workloads with minimal supervision

. Create and develop monthly flyers for dealers and regional stores

. Partner with Finance Department to resolve outstanding marketing

expenses

. Work with Credit department on invoice issues such as customer dispute

and credit status

. Report on ROI on promotions on a monthly basis

. Coordinate annual dealer meeting, and IHACI tradeshow

. Enroll conversion dealers through the factory database

DALTON INVESTMENTS LLC- Redondo Beach, CA

Staff Accountant . 06/04-09/07

. Ability to shift priorities and meet tight deadlines while assisting

in project planning, operation, and execution

. Supported recruitment process by placing ads on Monster.com, and

processing recruitment materials

. Worked directly with international and domestic investment brokers to

settle daily trade transactions

. Developed and distributed investor packages for potential client in

real estate property

. Processed invoices and perform accounts payable; make daily bank

deposits

. Analyzed and evaluated portfolio managed by Rosenwald Capital

ADDITIONAL SKILLS & KNOWLEDGE

MS: Word, Excel, Outlook, Power Point, Excellent written and verbal

and Access communication skills

Photoshop Element, Visio, Publisher, ERP/CRM: JD Edwards, SAP, NxTrend

Photoshop

Adobe Acrobat Reader/Writer Data Warehouse Business Objects

Quick Books, Quicken Information Mapping

Language Fluency: English, Cantonese,

Mandarin,Trieu-Chau, and Vietnamese

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