Sales Management

Denice A. Schafer

**** *** ****** *****, **********, IL 60586

815-***-**** (office)

815-***-**** (cell)

******.*******@*****.***

Experienced and highly accomplished Director of Sales with knowledge of all

sales processing, demonstrating solid sales ability, team management,

negotiating, and communication skills. Proven track record of generating

new business through strategic negotiation and networking while cultivating

new relationships in the marketplace. Consistently achieves sales goals.

Strong management skills combined with 18 years of experience have produced

increased brand exposure.

key strengths

. Strategic Business Development

. Regional Sales Management

. Business/Revenue Growth

. Team Leadership

. Strategic Planning Skills

. Employee Training

. Strong Communication and Organizational Skills

. Dynamic Leader /Self Motivator

Career Progression

Osmotics Cosmeceuticals - Chicago, IL/Denver, CO

Regional Sales Director (5/2008 - 3/2010)

Assume full responsibility for generating business and building

relationships throughout the Midwest, Florida, Arizona, and Texas markets.

This position requires strong leadership and organizational skills to

consistently maintain the top-performing volumes in the country while

overseeing direct report's business.

. Supervise and manage a territory within a 13-state region

. Succeeded in achieving the largest volume in a trend show with $29.0

in sales for the day.

. Strategize and partner with store management to plan and execute

events, personal appearances, television segments, execution of new

launches, as well as POS performance/analysis.

. Successfully negotiate increased net shipments as well as increased

space and location arrangements.

. Coordinate and execute training of staff and store personnel on

product knowledge and brand image.

. Responsible for establishing procedures to achieve retail sales goals

per door/per season.

. Work with our top management and retailer management to secure

increased distribution throughout the country

. Exceed annual sales plan consistently.

. Implemented procedures for sales team with regards to expenses,

freelance payment, event coordinating, tester allocation, etc.

. Travel consistently as necessary to drive business.

. Recruited and secured top level professionals to build a strong sales

team.

. Implemented a company-wide bonus program.

Denice Schafer Resume Page 2

YLS Beaute, Inc., Chicago--IL/New York, NY

Sales Development Executive (2005-2008)

Management of sales and staffing representing a top region for the company

which included 20 stores within 3 states. My territory's volume was $5M in

beauty and fragrance.

. Achieved the largest exclusive YSL Beauty event in the U.S. ($85K )

. Increased overall business in the Midwest by 25% for 2006 and 48% for

2005

. Maintained a high rate of retention in regards to team turnover.

. Created and executed profit and loss statement for all events.

. Monthly travel within territory.

. Consistently exceeded sales goals.

. Coordinated regional trainings of staff for all retailers.

Cosmopolitan Cosmetics- Chicago, IL/New York, NY

Account Executive/Tony & Tina Cosmetics and Anna Sui Cosmetics (2004-

2005)

Successfully managed business for 26 retail accounts within an 8-state

region. Led the company in sales increases for the 2004/2005 year.

. Recognized for meeting gross shipments, returns and net shipments and

retail sales objectives which resulted in increased sales in both the

Midwest and East Coast by 13%.

. Successfully negotiated all fixed demo agreements, co-op agreements,

and increased space allotments, which resulted in increased brand

awareness.

. Negotiated participation agreements for all Nordstrom events which

resulted in approximately 55% savings in the Midwest and Capital

markets.

Prescriptives Cosmetics, Chicago, IL/ New York, NY

Account Coordinator (2000-2004)

Liz Claiborne Cosmetics, Monroeville, PA/New York, NY

Selling Specialist (1996-1999)

The Sports Pub - Las Vegas, NV

Owner (1989-1996)

Educational Background

Bradford Business School, Pittsburgh, Pennsylvania Associates Degree

1976

Jeannette High School, Jeannette, Pennsylvania Diploma 1975

Right Management Consultants Management Course 2004

Dale Carnegie Sales Management Course 2008

REFERENCES FURNISHED UPON REQUEST.

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