Marketing Sales

JACQUELINE VAUGHN

**** */* ***** ******** Avenue ( Los Angeles, California 90035

323-***-**** ( *********@*****.***

SUMMARY

A disciplined and performance-driven marketing professional with

extensive experience in project management, marketing strategy,

advertising, public relations, marketing communications, branding,

corporate communications, direct marketing, collateral development,

web marketing and development, design and print management, video

production, and writing and editing. Leads and implements cross-

divisional projects that impact brands and drive company revenue.

Partners with executives, employees and vendors to produce materials

to communicate the value and benefits of a company's culture, products

and services.

EXPERIENCE

OAKWOOD TEMPORARY HOUSING Los Angeles, California

Communications Specialist 2009-2010

Spearheaded internal communications under direction of chairman and chief

human resources officer at largest provider of temporary and corporate

housing in United States, also with operations in Europe and Asia. Created

plan and strategy for redesign of company Intranet. Scheduled, wrote and

distributed chair messages to associates.

. Managed company's Intranet and made updates on weekly basis.

. Trained content contributors throughout company on how to post to

Intranet.

. Led and contributed to projects like internal videos, online chats and

human resource programs.

BEVERLY HILLS CHAMBER OF COMMERCE Beverly Hills, California

Director of Communications 2007-2009

Developed, managed and supported all marketing and communications projects

and strategies for chamber's three divisions, Conference and Visitors

Bureau, Economic Development and Chamber, which all work to fuel economic

vitality of Beverly Hills. Developed Web strategy, supervised Web

development and wrote Web content for BeverlyHillsChamber.com and

LoveBeverlyHills.org. Coordinated conversion and implementation of new CRM

database for organization. Managed redesign, development and database

integration for BeverlyHillsChamber.com. Supervised communications

projects to support chamber event functions. Wrote and edited articles,

press releases, Web and marketing copy for programs and events.

Interfaced directly with local media, providing and scheduling interviews,

distributing press releases and managing press coverage and attendance at

event functions. Managed two chamber publications: Beverly Hills magazine,

published by Los Angeles magazine, and annual directory, Beverly Hills: The

Guide, published by Atlantic Communications. Led coordination among

Chamber, City of Beverly Hills and licensing agency for licensing program

for Beverly Hills shield and Love, Beverly Hills XX trademarks.

. Established two licensing programs, bringing over $2,000,000 in

guaranteed revenue to Chamber over ten years.

. Redesigned and developed new Website.

. Converted and integrated new database.

. Produced and distributed annual business directory with circulation of

35,000.

. Launched virtual tour of Beverly Hills.

. Wrote and produced promotional video of Beverly Hills.

NEOPOST, INC. Hayward, California

Marketing Communications Manager 2005-2007

Planned and implemented all internal and external marketing communications

strategies at Neopost, which has over 140 locations in United States and is

part of an international, $1,000,000,000 company providing mailing and

shipping solutions to businesses. Handled $1,000,000 budget and defined

strategies for advertising, public relations, Web marketing and

development, collateral design and printing for marketing department.

Supervised development of marketing communications projects, including

product brochures, ad campaigns and online promotions. Built strategy and

led implementation for multi-channel value proposition campaign. Planned

and strategized Web marketing campaigns to increase site visits and sales

leads.

Oversaw implementation of new brand guidelines across all company

materials. Led all internal communications programs including field email

distribution policy, quarterly company newsletter, quarterly company update

meetings and Intranet. Developed customer case studies published in trade

magazines, printed as sales tools and used as references in additional Web

and direct marketing campaigns. Supervised marketing specialists and

interns, prioritizing projects and functions. Wrote and edited corporate

communications, including customer letters, newsletter articles, case study

and industry articles from corporate executives.

. Launched first Pay-Per-Click (PPC) campaign with response rate of 2.5%

when average PPC response was 1%.

. Managed budget of $1,000,000.

. Created ROI of 1:8:1 with annual PR campaign.

. Launched new brand nationwide, to 900 employees and 150 field

locations, with new materials arriving simultaneously.

. Planned and implemented value proposition campaign in three months,

affecting every marketing channel.

Marketing Communications Specialist 2003-2005

Managed production and distribution of marketing and communications

materials for marketing department. Supervised creative process, including

developing marketing copy and printing process for newsletters, press

releases, case studies, brochures, direct mail and PowerPoint

presentations. Coordinated and led monthly update Web conference meetings

with field offices.

. Wrote and edited copy for press releases, brochures, case studies and

articles.

. Maintained vendor relationship with public relations agency, print

agency, ad agency, and other design agencies and individuals.

. Worked with product marketing to produce press releases and articles.

. Conducted all aspects of product launches.

ELECTRONIC FRONTIER FOUNDATION (EFF) San Francisco, California

Outreach Intern 2002-2003

Worked with activist department at EFF, an online civil liberties

organization that defends user rights in digital domain, to inform members

and public about copyright history in United States, as well as current

legislation and court cases impacting online civil liberties. Compiled

information for weekly newsletter posted online and electronically

distributed to members. Researched copyright history and created content

for multimedia educational tools.

UNIVERSITY OF ARIZONA Tucson, Arizona

Research Assistant 2001

Supported the first established online learning courses in the Media Arts

department at University of Arizona by collaborating with professors to

develop interactive tools and resources that represented course topics and

lessons.

. Designed and developed two learning modules in Flash to support

distance learning courses.

. Wrote content summaries of course lessons represented in the

interactive learning modules.

EDUCATION

UNIVERSITY OF ARIZONA, Tucson, Arizona

M.A., Media Arts, 2002

UNIVERSITY OF ARIZONA, Tucson, Arizona

B.A., Magna cum Laude, Media Arts, English/Sociology, 1999

Awarded Outstanding Media Arts Senior, 1999

COMPUTER SKILLS

Microsoft Office, CRM/Database, PowerPoint, Adobe CS3 Design Suite,

Google Analytics, Basic HTML

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