Project Manager Marketing

OBJECTIVE

Experienced and enthusiastic digital marketing professional with strong

leadership, creative, strategic and analytic ability seeks an account

management position in a creative environment.

HIGHLIGHTS OF QUALIFICATION

. Agency experience working with Fortune 500 companies on advertising,

social media and direct response campaigns

. Diverse marketing skills include branding, analytics, media and

project management

. Extensive B2B, B2C and international marketing experience

. Exceptional written and verbal communication and interpersonal skills

EXPERIENCE

Digitas - Leading global digital creative and media agency

Clients: Walgreens, Kraft

Marketing Manager

November 2008 - March 2010

. Lead digital strategy and implementation for online advertising,

social media, online video and mobile initiatives

. Developed customer insights and creative briefs with planning team

. Worked with creative teams to help create campaign concepts and

direction

. Partnered with in-house media team to strategically activate a $10

million plus annual digital media spend

. Launched the Walgreens Facebook and Twitter brand pages

. Recommended campaign optimizations after reviewing weekly performance

report with analytics and media teams

. Calculated campaign ROI with strategy and analytics team

. Ran day-to-day project activities such as gathering client feedback

and working with internal teams on deliverables

. Monitored client billings, profit margin and project burn rates

closely with project manager and account VP/director

. Managed and trained entry-level associate

. Interacted with high-level marketing clients including Chief Marketing

Officer (CMO) and VP of Marketing

OgilvyOne - Global leader in B2B and B2C communications including digital,

email and direct response

Clients: CDW, Allstate

Senior Account Executive

January 2008 - August 2008

. Managed teams to oversee production of 150 direct marketing pieces

that included direct mail, email and webinars

. Created schedules and wrote creative briefs for direct marketing

pieces when necessary

. Served as team lead overseeing project plans, editorial calendar, and

production on B2B microsite

. Ensured strategy and direction of direct marketing pieces complemented

microsite to create holistic campaign

. Advised on microsite search engine optimization (SEO) and customer

usability

. Collaborated with clients to set marketing objectives and determine

key performance indicators (KPIs)

. Worked with internal and client teams to help determine client

strategy and positioning

. Handled project and program budgets totaling $3.65 million

. Created Podcasts with tasks including reviewing and approving scripts

and attending recording sessions

. Handled client billings and SOWs

Pepper Global - International communications agency specializing in

marketing, technology and consulting

Clients: Hewlett-Packard, Microsoft

Senior Account Executive

May 2007 - January 2008

. Managed award-nominated HP and Microsoft co-marketing channel

marketing program

. Devised program strategy and direction, briefed creative teams,

interacted daily with client, managed $3 million budget and worked

with performance management team to realize a 33:1 program ROI

. Oversaw execution of integrated campaigns that included direct mail,

collateral, email and web

. Produced video campaigns with tasks including selecting talent,

approving scripts and being onsite for shoot

. Advised clients on market trends, segmentation and best go-to-market

routes and messaging

. Provided feedback and approval on creative briefs prior to

project/program kick-offs

. Lead, trained and helped develop account executives on internal and

client processes

. Worked with international teams in Germany, Japan and Singapore

Account Executive

May 2005 - May 2007

. Consulted clients on campaigns to best reach objectives, gain greater

response rates and maximize ROI

. Managed end-to-end print process including: briefing creative teams,

client interaction and print management

. Lead monthly, 1:1 promotional eNewsletter with 2.6 million worldwide

subscribers in the technology industry targeted to Small and Medium

Businesses and Public Sector agencies (Government and Educational

institutes)

. Collaborated with client to develop business scenarios, logic and

template layout of eNewsletter

. Analyzed and studied monthly metrics to find eNewsletter trends within

open rates, offer click through rates, subject lines, offers

successes, and more.

Account Coordinator

June 2004 - May 2005

. Lead operations on monthly 1:1 eNewsletter with 6 million worldwide

subscribers and $1 million in revenue

. Communicated with business unit (BU) stakeholders, managing editor,

main client contact and partner agencies to ensure daily expectations

and timelines were met

. Created monthly project plans and operational timelines

EDUCATION

Purdue University 2000 - 2004

Bachelor of Science in Marketing; Minor in Sales and Sales Management

SKILLS

. Google Adwords

. Online reporting software including Omniture and Google Analytics

. Basic HTML coding and Photoshop skills

. Highly proficient in the Microsoft Office suite and Lotus Notes

. Problem solving and analytic ability

INTERESTS

Traveling, reading, softball, beach volleyball

Keeping up-to-date on emerging web technologies and applications

Contact this candidate