Sales Account Executive

Sheila Macken

*** ******** ***. *** *, Caldwell, NJ 07006, ********************@*****.***, 973-***-****

SUMMARY OF QUALIFICATIONS

Ten years experience in account management, event planning and media buying for leading luxury

advertising group. Special understanding of how to maintain and build awareness of the luxury brands. This

includes achieving marketing objectives, strategic initiatives, selecting appropriate media exposure, event

planning, direct mail coordination and media planning and buying.

PROFESSIONAL EXPERIENCE

KERWIN HOLDINGS, West Caldwell, NJ

Director of Marketing, 2008 Present

Oversaw entire account services department for Kerwin Communications, Oxford Communications and

Kerwin Media.

Managed marketing strategy for partner companies Roaring Thunder Media (Private Jet Terminal Advertising

Provider) Rock Media (provider of out of home advertising opportunities and publisher of It's A Bermudaful

Day magazine in Bermuda and Thunder Road Media (provider of out of home advertising at the Port O Call

Nassau, Bahamas)

Event producer for the Bermuda International Love Festival featuring Earth, Wind and Fire and WyCliffe

Gordon. Hosted by Premier Ewart Brown and the Bermuda Department of Tourism. Sponsors included Robb

Report, W, Golf World, Veranda, HSBC, Chopard, Fernando Sanchez, Lindt Chocolates, Norwegian Cruise

Lines, and Marquis Jet.

Publishing Director for It's A Bermudaful Day magazine launch issue including ad sales, distribution, and

editorial.

Managed account services for leading luxury brands and retailers including but not limited to Chopard,

DeGrisogono, Leviv Diamonds, London Jewelers, Tag Heuer Eyewear and Mayors Jewelers. Developed and

implemented comprehensive strategies public relations, advertising, and retail relations.

KERWIN COMMUNICATIONS, West Caldwell, NJ

Sr. Account Director/Media Buyer, 2003 2008.

Supervised and developed co operative advertising programs including production of ads, development of

program guidelines, budgets, trunk show programs and local market media plans for industry leaders

Executed events for multiple luxury brands including Rolls Royce, David Yurman, Mikimoto, Trump

National Golf Course, Chopard and Tag Heuer, which directly resulted in sales

Oversaw the planning and execution of media plans and production for international brands including

Kwiat Diamond, Bailey Banks & Biddle, Marquis Jet and Tag Heuer.

Supervised major production projects from concept to publication for national advertising campaigns and

catalogue projects that were mutually beneficial to both luxury goods brands and their retailers. These projects

included photography, retouching, selling of the piece to retailers, printing and distribution.

Negotiated and oversaw the execution of added value programs and events, as well as established premium

positioning with national luxury publications such as Robb Report, Departures, W, and the Wall St. Journal

Responsible for print and out of home media buying for multiple luxury brands including Kwiat Diamonds

Zales Outlet, and Carlyle & Company

Jr. Account Executive, 2002 2003

Managed cooperative advertising programs including production of ads and budgets for luxury brands

including Kwiat, Carl F. Bucherer, and Mikimoto

Responsible for execution and trafficking of national regional advertising campaigns for Maurice Lacroix,

Montblanc, Longs Jewelers, and Zenith Watches

Executed and managed zone selling programs in national magazines and newspapers including The Wall St.

Journal, Town & Country, and Harpers Bazaar.

Intern/Cooperative Advertising Assistant, 2000 2002

Assisted in traffic of production materials and media orders for accounts such as Zenith Watches, Gary

Michaels Fine Jewelry, World Gold Council, Maurice Lacroix and Long’s Jewelers

EDUCATION

University of Delaware, Newark, DE

B.A. in Mass Communications, with a concentration in public relations

4 Completed four year program in three years.

5 Studied abroad in London, England and Grenada, Spain.

The New School University, New York, NY

M.A. in Media Studies, degree currently in progress

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