Account Executive Marketing

**** ******** ***** . ************, ******* *****

**-**** ******* ********* 317-***-**** . E-mail *************@*****.***

Caroline Elizabeth alexandra kirsh

Branding statement

Advertising and marketing specialist with experience in branding, broadcast, digital,

social media, print, product marketing, outdoor and collateral.

core competencies

Branding, Media, and Digital Strategy:

One of two primary client contacts for agency's largest client, Simon Malls, managing a $3

million budget for leasing and marketing initiatives for over 300 international retail

properties.

Helped guide Indiana State Lottery through complete brand redevelopment and analytical

marketing process that resulted in increase of brand equity of organization, as well focused

point-of-sale and web advertising.

Developed mission-focused brand strategy for Simon Youth Foundation through analysis and

redevelopment of strategic approach to targeting, training, and donation solicitation.

Works with Optimedia to develop the most effective media plans for Simon Malls and Indiana

State Lottery, while forecasting strategic plans for each program and incorporating new

trends in digital advertising and social media.

Developed strategy for pitch that won Maingate, Inc. the merchandising business for Susan G.

Komen for the Cure.

Chosen as sole, agency representative for internship information sessions for recruitment, as

well as new hire training because of vibrant and passionate attitude towards the agency's

accomplishments and practices.

Digital, Broadcast, and Other Mediums:

Led production development of custom, mobile-to-mobile marketing campaign for 40 Simon

properties.

Analyzes and executes seven plans per year for Simon Malls' sponsorship, which have regularly

resulted in an increase in national sponsorship dollars for each program.

Ability to manage over 120 projects simultaneously and guides other team members to produce

successful results.

Designed and implemented collateral development structure for Simon Malls largest leasing

initiative, ICSC, which increased revenue and secured additional client business.

Led implementation of interactive marketing for Simon Malls gaming and teen-focused programs,

which have reduced overall agency labor costs and exceeded client's sales goals each year.

Work Experience

Senior Account Executive

Publicis, Indianapolis, Indiana

December 2008-Present

Account Executive

Publicis, Indianapolis, Indiana

May 2006-December 2008

Assistant Account Executive

Publicis, Indianapolis, Indiana

June 2005-August 2005

Education

Indiana University, Bloomington, Indiana

August 2002-May 2006

Bachelor of Arts in French, Certificate in Business

Indiana University Hutton Honors College Notation

Indiana University Liberal Arts and Management Program

University of Paris-Sorbonne, Paris, France

January 2005-June 2005

Diploma -- Cours de Civilisation Fran aise de la Sorbonne

involvements, Training, and Language

American Advertising Federation; Indianapolis, Indiana

Active Member

May 2006-Present

Blog Indiana Conference; Indianapolis, Indiana

Blogging and Social Media Conference Attendee

August 2009

French; Oral Fluency and Written Proficiency

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