Blanche L. Edick
*** ***** **** #* **** City, CA 95991 PH: 530-***-****
Email: abmvo7@r.postjobfree.com
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Experience
Sales and Marketing * Territory Account Manager
Sales and Marketing * Promotions * New Territory Launches * Channel and
Partner Relationships * Merchandising * P&L * Customer Relations * Team
Building and Development * Inventory Management * Budgeting * Contract
Negotiations * Logistics * Purchasing * Team Training and Development *
Hospitality Industries, Food Industries, Health Care * Customer Service
CAREER HIGHLIGHTS
Events * Meetings * Conventions meetings, Conventions * Set-up Design
Recognized for implementing new programs, team training and development
Creative strategy * Excellent Communication * Presentation * Computer
Literate * Graphics
Education
Ongoing education to obtain BS with focus in Intl Mktg - Advanced Sales,
Management and Marketing Training: Cargill, Inc. & Pilgrim's Pride
Effective Negotiating/Marketing/Brand Management Training and Development
Courses (Motivation,Team Development, Public Relations, Public Speaking)
Business Law - Advertising & Design-HealthCare Education
University of Texas, Arlington, TX; Yuba College, Marysville, CA
Marketing Director
Summerfield Senior Care, (Spring Hill Senior Living) Yuba City, CA
2007 - Current
TITLE 22 LICENSE
. Achieved 99% occupancy rate (up from 2007 56% level).
. Achieved $120K annual revenue (2007).
. Develop and implement sales, marketing and public relations plans and
strategies which serve to increase rounds played, promote a positive
Company image, and maximize revenues Key role in executive leadership
of company resulting in outstanding occupancy % growth
. Reduced employer turnover 45%. by bringing life to the organization's
service
. Develop Marketing and collateral materials, communications projects
and promotional activities.
. Received "Outstanding Training and Development Award" (2007).
. Educate staff and leadership on methodology to ensure effective sales
and marketing activities.
. Accurately forecasts annual, quarterly and monthly revenue streams
. Provides monthly reports in assessments of productivity
. Create and develop company resources to ensure effective and efficient
sales
. Provides leadership, train and develop staff (motivate, educate and
train on telephone techniques and sales strategies.
. Manage budget for monthly advertising, outreach, events.
. Resolve and complete business and financials on contracts
Western Regional Field Sales Representative 8 Years
Pilgrim's Pride, Dallas, TX
Sales & Marketing Account Management - Logistics - Purchasing -
Quality Control
. Pilgrim's Pride is the 2nd largest US poultry producer
. Expand and secure new and existing accounts through new and existing
client programs. Develop new customers by establishing new
distribution channels and manage business and vendor partnerships
. Manage key strategic accounts external and internal
. Competitive business marketplace from a cross-industry perspective,
consumer trends, trade relationships, supply and logistics issues,
retailing and distribution,
. Work closely with Broker to ensure retention of account maintenance
programs and specification management, Quality Control, Weights and
Measures including packaging
. Sales Presentations
. Develop specific sales strategies and plans to ensure revenue growth
in all of the company's products in key accounts (retail and
foodservice)
. Direct account management activities
. Perform sales activities on accounts and negotiates sales price and
discounts through team and under the direction of Director of
Marketing.
. Evaluate and report through tracking methods effectiveness of sales
strategies; recommends necessary changes
. New account sales and growth to existing customer base
. Sales of emerging products and complex IT-outsourced solution sales
. Improve company and customer presentations
. Pro-active competitive strategies and targeted sales campaigns
. Increased profits and revenue by launching new product implementation.
. Implemented new roll-out which generated $20K sales within 6 months
(50% increases).
. Extensive travel throughout Western USA.
. Presenting national and local promotions, budget control, maintain
spending on promotional materials.
. Manage Vendor Relationships and Business Partnerships establishing and
maintaining effective communications domestic and international
executives and management to ensure understanding of company needs
. Cultivate strength in relationships with Marketing Managers, Decision
Makers and Sales Leaders.
. Participate with team activity and strategies to heighten
relationships with customer teams and managers.
. Participate and lead team to resolve global packaging issues,
programs, specifications and logistics issues. Maximize sales revenue
to meet company objectives.
. Category and brand management
Domestic & International Sales/Executive Beef and Feed Divisions
9 Years
Cargill, Marysville, CA & Dallas, TX
. Cargill is the largest US producer of
. Promoted 4 times within company
. In Vice President's absence, handle International accounts
. Analyze category, POS and market data to maximize return on all trade
. Worked with Biologist/Scientist to develop feed for animals, worked
with Feed Division for 2 years
. Received "Professional Achievement Award" (1994).
. Accomplishes sales objectives by obtaining and maintaining dominant
shelf position; negotiating contracts.
. Handle international distributor inquiries and discrepancies, concerns
. Qualify, establish and ensure overall success of direct and indirect
sales with international and
domestic customers, exports, import FOB Vessel, FOB Dock ensuring
proper validation of paperwork
. Develop customer marketing plans
. Build awareness thru demand generation. Leverage customer and business
insights to rationalize and maximize SKU performance.
Work effectively with brokers and networks, area managers, directors,
plants and dc's to ensure effective service delivery to new and
existing accounts
. Prepare reports by collecting, preparing, and analyzing information.
Sales Presentations.
Coordinated new product development which generated significant profit
increase.
. Strong organizational, interpersonal, multi-task, multi-level and time-
management skills.
. Conducted, compiled market research, sales analysis, reports and
consumer trends analysis.
Prepare for and participate in trade shows, exhibits and advertising
campaigns.
Executive Assistant to the Vice President International Sales and 17
managers