Sales Manager

DAWN LARKIN

** ****** *** 415-***-**** Home

Novato, CA 94945

415-***-**** Cell

********@***.***

SUMMARY OF QUALIFICATIONS

. A valuable blend of sales leadership, resourcefulness, and financial

skill that combines efficiency with imagination to produce highly

effective bottom-line results.

. Adept in developing effective marketing and sales plans, creating long-

range focus and devising innovative methods for tactically

implementing those ideas.

. Solid background and training in areas when sales expertise,

administration, organization, interpersonal communication, motivation,

and management are required.

. Exceptional ability to enter new environments and produce immediate

results through the use of a flexible sales style and practical skills

that are easily transported between different industries.

PROFESSIONAL EXPERIENCE

Direct Dental Plans, San Anselmo, CA

2009-Present

Sales and Marketing Account Executive

Manage accounts and grow customer base through networking, referrals,

cold calling and sales presentations. Accountable for meeting sales

quotas and maintaining optimal client satisfaction. Organize and run

open enrollments, and health fairs.

. Developed and executed strategic marketing programs to drive growth

. Created tactical partnerships across multiple business channels

. Increased broker recognition resulting in a 72% increase in

requests for proposals

Susan Russo & Associates, Novato, CA

2005-2009

Executive Recruiter - Sales and Marketing

Responsible for the entire direct-hire recruiting cycle including new

business development, recruiting, interviewing, skill assessment,

negotiating with clients and candidates as well as closing.

Nelson Staffing Solutions, San Rafael, CA

2004-2005

Recruiter-Sales

Recruited to re-build direct hire division in Marin County. Charged with

the responsibility to reestablish relationships with direct hire clients as

well as build upon existing client base.

. Acquired 17 new accounts in less than five months while quickly

rebuilding candidate base by focusing on recruiting and networking.

. Negotiated exclusive status for staffing with several clients, increasing

branch revenue.

The Press Democrat, Santa Rosa, CA

2003-

2004

Recruitment Sales Manager

Managed classified recruitment division, including staff of three.

Extensive involvement in the community to promote services of The Press

Democrat. Responsible for monthly reporting and budget forecasting for the

department. Directly responsible for executing 3 job fairs a year with an

average attendance of over 2500 job seekers.

. Conceptualized, developed and launched medical career fair, successfully

generating significant increase in advertising revenue.

. Grew Press Democrat job fair attendance by 60% and employer participation

by 50%, increasing revenue for job fair booths as well as newspaper

advertising.

. Initiated new recruitment section for Healthtime Magazine reaching an all

new client base.

Wollborg/Michelson Personnel Service, Inc., San Rafael, CA

1996-2003

Senior Recruiter-Sales and Marketing

Recruited by leading full service staffing firm to develop direct-hire

market. Worked with clients to define needs, develop cost-effective

staffing solutions, coordinate interviews and negotiate rates and salaries.

Attended recruitment events including open houses, out-placements and job

fairs.

. Recipient of California Staffing Professionals' Consultant of the Year

award, the highest recruiting honor given statewide.

. Honored with multiple Presidents' Club Awards

. Consistent Top Performer status among 38 recruiters.

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