Manager Sales

PATRICIA VOLPE

*** *. **** *** ( Fox Lake, Illinois 60020

847-***-**** ( *****.*****@*******.***

Multi-channel marketing professional with proven business acumen and

ability to conceptualize, design, develop, and execute high profile

marketing strategies. In-depth P&L experience with demonstrated skill in

maintaining fiscally efficient operations. Creative strategist with

excellent analytical skills. Consensus builder with strong leadership

capabilities. Areas of expertise:

Direct Response Marketing ( Team Building and Leadership ( List

Management

Marketing Strategy ( Tactical Marketing ( Branding ( Circulation Strategy (

Merchandising

Strategic Planning ( Customer Relations and Retention ( Research and

Analysis ( Production

Branding ( Profit Improvement ( Marketing Communications (

Competitive Analysis ( Campaign Management

Ecommerce ( Email Marketing ( Creative & Design ( Contract Negotiations (

Staff Management

PROFESSIONAL EXPERIENCE

STEPHEN FOSSLER CO., A Subsidiary of DELUXE CORPORATION, Crystal Lake,

Illinois ( 2000-Present

A leading manufacturer and provider of Embossed Foil Seals and Promotional

Products.

Director of Marketing (2004-2010)

Reported to the Business Unit Leader and led a staff of five. Managed,

strategized, and executed all marketing channel activities to ensure wallet

share and profitability. Worked cross functionally to develop collateral

packages, telemarketing campaigns, email blasts, and administer our new web

site. Directed the creative for all catalogs, solo mail and collateral

while ensuring our brand identity. Developed and executed circulation

strategy and contact strategy for all mail, internet, and outbound

telemarketing programs.

. Held accountability for $8 million in annual sales and expense budget of

$3.4 million, and reduced expenses in 2009 by 10% to meet the forecasted

ROI goals.

. Increased revenue in Q4 and offset expenses on traditional direct mail by

partnering with outside vendor and cross-functional team to create a new

web site in 12 weeks.

. Exceeded internet sales in Q1, 2010 by 70% which is attributed to new web

site, revamped key words (SEM) and direct mail programs driving customers

to the site.

. Maintained advertising budget while adding four new mailings and 10+

email blasts not in the budget.

. Renegotiated D&B contract independently from the corporate RFP for list

services. Annual contract costs where held to previous year's level with

an increase in the number of channels that could use the list data.

. Increased sales by 10% and the number of products offered on Web site by

50% without the assistance of the corporate e-commerce team.

. Generated SEM improvements with e-commerce team that led to an average

ROI of 3.2% in the slow months and as high as 6.0% during the busy

season.

. Implemented re-entry in to the UK marketplace via mail and Internet,

which provided incremental revenue during a very tough financial year.

. Managed freelancers on two collateral packages for the product launch to

the distributor network to use in increasing sales in Channel Marketing.

Received 50 lead generating orders at the annual tradeshow.

. Directed Customer Insight Team to analyze data about customers and

strategize contact plan that improved retention rates.

. Increased margins by 4% by facilitating the merchandising process with

procurement and cut number of third party vendors by 40% using preferred

vendors.

. Implemented a new contact strategy by using various corporate customer

files to save on list costs, increase revenue and cross sell product

lines.

. Managed the workload and career development of associates while stream

lining tasks, cross training positions, and writing standard operating

procedures.

. Directed the graphic artist and facilitated the design of 12+ new solo

mail packages and approximately seven became part of the control panel of

mailers.

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Marketing Manager (2000-2004)

Reported to the President of Stephen Fossler Co. and was responsible for

developing and implementing new and innovative marketing programs to grow

the embossed foil seal business and implement internet marketing programs.

. Developed a reporting structure for historical mail results for all

testing, which was completed at the 80% mark to determine future offers

and promotions.

. Managed P&L, process with finance and tracked results to forecast orders

and sales annually.

. Launched 5 new creative pieces and directed outside agencies workflow

from conception through production. All new mail pieces did outperform

the control packages of the business.

. Introduced the Fossler website on to our direct mail pieces to increase

response rates and drive customers to our website.

. Performed analysis on all programs and streamlined the reporting and

provided program-by-program results to the company, which helped the

lines of communication across departments.

. Developed and executed circulation strategy, and managed third party

vendors for lists, merge/purge and creative.

THE RELIABLE CORPORATION / OFFICEMAX INCORPORATED, Schaumburg, Illinois (

1996-2000

Specializes in direct mail marketing of office products to small businesses

and home offices.

Marketing Manager, New Customer Acquisition, B2B Division (1998-2000)

Recruited by VP of Marketing to coordinate and execute planning and

circulation strategies for B2B division and supervised staff of two.

. Prepared and implemented circulation plan for 12 catalogs.

. Managed the sales budget against key financials.

. Oversaw service bureau management, list management, and outside list

brokerage relationships and effectively negotiated all contracts with

third party vendors.

. Improved service and vendor relationships by performing RFP's on list

management and list brokerage parts of business.

. Managed list rental revenue and reporting.

Marketing Manager, HomeOffice Consumer Division (1996-1998)

Reported to Senior Manager HomeOffice division and managed three

associates. Prepared and monitored sales budget and assisted V.P. of

Marketing with all expense related tasks.

. Worked with third party list brokerage on purchasing prospect names and

determined mix of lists to test and mail.

. Partnered with I.T. department to extract house file list; send to third

party service bureau for all merge/purge processing and cleansing of

lists and met all deliverable dates.

. Co-managed strategy and mail plan for new Residential Business Unit to

grow revenue in the SOHO market.

GANDER MOUNTAIN, Wilmot, Wisconsin ( 1994-1996

$300 million publicly traded multi-channel retailer of sporting goods.

Circulation Manager

Reported to VP of Marketing; supervised two associates and managed

circulation of 22+ catalogs, with circulation totaling $30+ million.

. Analyzed test results and prepared reports.

. Prepared instructions to MIS and service bureau for merge/purge and Group

One processing.

EDUCATION

Bachelor of Arts in Marketing

DePaul University, Chicago, Illinois

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