Customer Service Sales
Resume:
Sue E. Williams
***** **** ****** **. . **** Wayne, IN 46804 .
***/***-**** (home) or 260/402-8530 (cell)
abmv57@r.postjobfree.com
CAREER SUMMARY
Versatile, results-oriented Senior Marketing Professional with
extensive experience in marketing and product management. Possess
a highly successful and diversified record in marketing, sales and
training, product management, communications, and customer
service. Proven success in the product-planning life cycle and
marketing and sales launch of new products. Skilled in learning
technical information quickly as demonstrated in my capacities in
the truck/bus and insurance industries.
EDUCATION
Bachelor of Science Degree, Sales and Marketing - Business
Minor, Counseling Psychology and Spanish
Ball State University, Muncie, Indiana
Cum Laude - GPA 3.6/4.0
Professional EXPERIENCE
Navistar, Inc., Fort Wayne, IN 1998 - 2009
Cost Manager 2007 - 2009
. Cost Manager for program for one of the first new medium
duty Hybrid vehicles manufactured in the industry. Met all
cost deadlines per program timeline and introduced
successfully.
. Lead Cost Manager for all phases of Quadraulic Brake
program for Medium Duty Product Center. Program saved
thousands of dollars from previous brake system.
. Formed a cross-functional team to reduce tooling estimated
at $100,000 for grille guard. Found a no tooling
alternative.
Configuration Manager 2004 - 2007
. Involved in product planning, product development, product
maintenance, and product obsolescence activities with the
Product Management team. This includes providing product
definition that supports targeted applications, missions,
marketing and sales.
. Program lead for Product Management on the long life bus
program. Guided engineering on key customer market needs
and completed first bus in the industry with a 15-year
warranty, which is not industry standard.
. Responsible for knowing an assigned territory of states'
main customers/dealers, state rules and regulations for the
bus industry. Advised dealers of the marketing impacts and
what options were available due to these rules/regulations.
. Analyzed sales data and used to create, retain and obsolete
the most profitable features available for bus models.
Model Feature Definition Supervisor 2002 - 2004
. Responsible for representing the Product Information
Department on all new bus programs teams, maintaining
current bus products and interfacing with Bus Vehicle
Product Center.
. Participated in the NAPT Bus Conferences and shows to
promote the roll out and launch of CE Drive Plus Integrated
Bus Models. Largest introduction of new models in 25 years.
. Launched four new bus models in the same year. I was
responsible for creating models, feature codes, price
pages, sales tools, CT-400 books, body builder books and
introductory letters for program.
Cost Analyst 1998 - 2002
. Developed, trained, and reported target costs, product
costs and product tooling estimates.
. Participated as the Program Cost Analyst for the RH program
team for the new 8500 vehicle. First program revamping of
model in ten years. Aggressive cost reduction activity was
met.
. Mentored new employees.
Lincoln National Corporation, Fort Wayne, IN 1991 - 1998
Market Specialist 1996 - 1998
. Identified customer and agent attitudes and product and
service needs through market research, surveys, analysis
and feedback.
. Created a marketing plan and led project for inclusion of
annuity death claim assets to an interest bearing account.
Plan approved and will add $3 million per year in before-
tax profits.
. Conducted focus groups with Customer Service Client
Consultants to receive customer feedback; compiled,
analyzed and made recommendations for creating new products
and maintaining existing ones.
. Developed marketing plans for new annuity and life
insurance products.
. Introduced life insurance products manufactured by an LNC
associate company to Lincoln Life career agents on a tight
deadline for introduction completed successfully. Produced
and coordinated articles to the field, marketing materials
and teleconferences for agents. Lead for these items on an
issue resolution team.
Sr. Life Marketing Consultant 1994 - 1996
. Directed the development and production of all marketing
materials and communications to bring about the sale of
individual life insurance and employer sponsored life
insurance. Included sole responsibility for maintaining and
creating marketing materials and strategies for over 15
different products.
. Served as a primary contact for field personnel with
respect to product questions and sales and marketing
strategies. Ensured positive and effective relationships
between the home office and field personnel (RCEOs, sales
managers, agents, brokers) to promote the sale of Lincoln's
products.
. Managed two marketing assistants - assigned and responsible
for their workload completion.
. Trained Lincoln Life career agents on all aspects of new
products.
. Member of the Sales Material Review (SMR) compliance team
to reduce legal liability.
. Consulted as the life-marketing expert on a team to
simplify variable universal life and universal life annual
reports. Created a guide for customers, agents and home
office to simplify technicality of the new reports.
Customer Service Consultant 1991 - 1994
. Provided consultation and service to customers, agents,
RCEOS, home/field office personnel on over 260 different
plans of life insurance.
. Handled service requests varying from conservation
alternatives, complaints, technical product information, to
tax impacts, federal/state regulations. Resolved requests
determining the best approach to satisfy the customer and
limit the company's liability.
. Selected as the Customer Service Division representative
for the Information Handling Practices Task Force.
Collaborated with every department, formulating guidelines
and deadlines for the communication and implementation set
forth by the Task Force. Successful completion achieved by
designated deadlines.
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