Marketing Sales

Daniel Konstantinovsky

**** **** ****** ******, **** 43209

Phone: 440-***-**** / Email: *********@*****.***

Marketing / Product Management

Marketing strategies helped grow sales by 100% for IT services provider,

and generated 50 major corporate sales meetings for maintenance

outsourcing business, each with potential total agreement value of $40M.

Proven and driven marketing manager with experience building and leading

integrated profit-driven marketing operations for start-up ventures and

Fortune 500 multinational corporation. Increase revenue streams by

thoroughly understanding and staying on top of customer needs, competition,

and market conditions.

Core competencies

. Marketing Strategy . Competitive Research . Search Engine

Optimization

. Product Positioning . Strategic . Web Presence

Partnerships Enhancement

. Brand Awareness . Product Development . Marketing

Performance Metrics

PROFESSIONAL EXPERIENCE

ABB INC. -

Westerville,Ohio

10/2007 - Present

Leading power and automation technologies provider to utility and industry

customers worldwide. Assigned to Reliability Services North America

business, which helps customers improve production efficiency and reduce

maintenance costs by assuming responsibility for customer maintenance

operations, and/or coaching them to higher performance through a structured

consulting approach.

Product Marketing

Manager 1/

2009 - Present

Promoted to manage product portfolio by developing and leveraging

competitive industry, customer and market research. Create product

positioning that differentiates services in the market. Cultivate and

nurture customer-facing strategic partnerships. Conceive and execute

marketing programs that drive demand. Identify new business opportunities.

Manage marketing budget.

Impact: Drove new orders, generated leads, and directed product launches.

.Brand Awareness & Product Management: Helped create and market additional

product offering that increased overall company recognition, perceived

value, leads, and up-selling opportunities.

.Strategic Alliance Building: Promoted products in key geographic locations

at minimal cost by establishing win-win partnership with leading industry

association.

.Value Proposition: Drove sales and improved selling efficiency by

developing and enhancing product value proposition.

.Voice of the Customer: Developed and implemented a structured program to

meaningfully capture customer insights to drive portfolio and marketing

program improvement.

Marketing

Consultant

10/2007 - 12/2008

Hired to develop first formal marketing program including standardizing all

marketing activities and bridging wide gap with organization purchased

several years prior. Identify new business opportunities by leveraging

competitive industry and market research. Create marketing materials,

including direct mail pieces, landing pages, SEM/SEO campaigns, case

studies and white papers. Manage marketing budget.

Impact: Generated leads, strengthened brand presence, and developed sales

marketing/ collateral for sales team and consultants.

. Marketing Program Integration: Formulated strategic marketing plan to

integrate organization previously acquired by ABB, developing and

meaningfully unifying marketing messaging, tradeshow presence, web

presence, and collateral. Established easily accessible, version-

controlled database resulting in improved efficiency and consistent

positioning.

.Direct Mail Campaign Development: Devised creative direct mailer

targeting high level executives in Fortune 500 companies - achieved 20%

response rate and 50+ meetings for company's largest offering (with

potential total contract revenue of $40M per client).

.Web Presence and Lead Generation: Partnered with software company to

develop Internet game that drives leads and raises brand awareness.

VEITS Group - Dublin, Ohio

8/2005 - 10/2007

Information Technology services provider that helps customers improve

efficiency and reduce cost by implementing and customizing Enterprise

Resource Planning software.

Marketing Analyst

Brought in to create marketing program, brand messages, and corporate

identity from the ground up. Identified key business trends, growth

opportunities, and positioning strategies by conducting market analysis and

competitive research. Composed sales support materials including white

papers, case studies, and articles.

Impact: Spearheaded all marketing activities to increase revenue by 100% in

2 years.

.Marketing Program Development: Conceived and executed marketing plan,

including developing collateral materials, web presence, lead generation

initiatives, and strategic partnerships/alliances.

.Brand Recognition & Awareness: Increased recognition of new product,

reaching target audience by starting local chapter of national

organization to gain insight and opportunities.

.Web Presence & Lead Generation: Took website to #1 on Google for selected

keywords by identifying critical search terms and then optimizing site.

.Public Relations & Image: Built relationships with industry-related

magazines and Websites that led to features in numerous publications and

Webinar that positioned company as expert in the field.

.Marketing Campaign Strategies: Created guerrila-marketing campaign that

delivered a 2000% Return on Investment.

Educational Background

MBA.Kent State University, Kent, OH; 2005

Concentration in Marketing

Awarded full scholarship solely for academic achievement

BSBA.The Ohio State University, Columbus, OH; 2003

Professional Affiliations:

.The Ohio State University Business Association .American Marketing

Association .Business Marketing Association - Columbus (Founder)

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