Sales Customer Service

Cheryl L. Day

949-***-**** Home 714-***-**** Cell abmuul@r.postjobfree.com 86 Roosevelt St, Irvine, CA 92620

GLOBAL MARKETING PROFESSIONAL

o Strategic, decisive, results-oriented leader with 16 plus years of comprehensive marketing

management experience

o Multi-industry technical marketing skills in competitive market analysis, communication & pricing

strategies

o Consistently delivering proven, measurable results using creativity and innovative “outside the

cube” solutions

o Resourceful, flexible, and organized, motivated and focused on driving sales growth and

company profitability

o A strong team player, accustomed to fast-paced multicultural environments

KEY AREAS OF EXPERTISE

o o Strategic Branding

Management of Comprehensive Market Research

o o

Effective low cost Advertising/Promotional Campaigns Strategic Marketing Plan Development

o o

Website Management, Search Engine Optimization Product Launch Management

CAREER HIGHLIGHTS

BLOOMINGDALE’S – Costa Mesa, CA Dec. 2007 – Present

Customer Service (Part-Time)

o Cash office (store vault, cash registers as well as customer payments)

o Customer and employee relations

o Assist with in-store sales and promotional events

SDC TECHNOLOGIES Irvine, CA Jan, 2006 - Sept, 2008

Subsidiary of Dow Corning & Pilkington - Acquired by Mitsui Chemicals, Inc.

Global Marketing Manager

Managed global market opportunities for world-class chemical company handling all phases of marketing for eyeglass,

sunglass, automotive and electronics product groups.

o Conducted in-depth research to determine global market sizing and opportunities, monitored business trends,

regulatory compliance, and identified potential customers, partners and candidates for prospective mergers and

acquisition

o Led implementation of comprehensive global branding strategy including creation of complete suite of marketing

collateral

o Developed website content, SEO, and customer profile menu system enhancing sales qualification process

o Initiated product launches including promotions, comprehensive communication strategies including sales training

materials

o Led annual customer satisfaction survey including analysis and reporting of results

Results-Company sales grew 20%, and the market value of the company tripled from 2006 to 2008.

eLABSUPPLY.COM (Start-up) – Garden Grove, CA 2005

Strategic Marketing Consultant

Provided multi-disciplinary market consulting services to support online medical products distribution.

o Created comprehensive website strategy using SEO techniques

o Developed marketing campaign to sell & distribute a wide range of medical and laboratory products

o Identified potential distributors and partners

o Developed pricing matrices, promotions and marketing materials to support market development

Personal Time Off for Family Leave 2003 to 2004

MSC SOFTWARE Santa Ana, CA 2002

Global $257 Million Engineering/Product Development Simulation Software – Start-up Division

Acquired Mechanical Dynamics

Marketing Consultant, E-Commerce Group

Implemented a multi-faceted launch of a new E-Commerce division offering web-based product development software

licensing working directly with customers including Boeing, Northrop, GM and Ford.

o Initiated a webinar promotional program, developing the content for a series of online product presentations and

demonstrations

o Developed branding communication strategy including; collateral, training materials, press releases and tradeshow

activities

SOUND ADVANTAGE Irvine, CA 2000 to 2001

Start-up, Computer Telephony Software – Acquired by Applied Voice & Speech Technologies, Inc.

Director of Marketing

Managed public relations and creative agencies to produce branding, product positioning to develop vertical industry

markets.

o Managed product launch roll-outs & website redesign for an award winning company

o Responsible for a $1.5 million budget and five direct reports

o Produced 200 marketing deliverables quarterly; direct mail, advertising, videos, press releases, & interactive multi-

media CD’s

o Implemented viral email and lead generation programs to enhance the lead process

Results-Created 100K new reseller leads

FILENET CORPORATION Costa Mesa, CA 1998 to 2000

Acquired by IBM

Marketing Programs Manager, Corporate Communications

Collaborated with Channel Partners, Product Marketing, Customer Service, and Sales to produce global sales tools for

FileNet products and services.

o Developed plans including budgeting & research driving strategic alliance marketing programs with Microsoft,

Oracle and SAP

o Created ongoing sales information for the website, working with cross-departmental groups to manage content

including presentations, white papers, product demos, & sales proposals

o Produced global employee, customer & partner CD’s, into multiple languages, promoting FileNet products &

services

o Created comprehensive CD resource tool for the sales team complete with corporate identity standards, logos &

templates

Results-CSS contributed 33% to FileNet’s revenues, 23% over budget. Customer satisfaction improved 38%.

RAINBOW TECHNOLOGIES Irvine, CA 1997 to 1998

Acquired by SafeNet(start-up division)

Group Marketing Manager, Internet Security Group

Created marketing plan for new Internet Security Group including partner programs, product launches, branding,

advertising, trade shows, public relations, lead generation, website, collateral materials and direct mail.

o Supervised global technology market research firm to identify market size, segmentation and industry growth

trends

o Directed public relations & advertising agencies to produce new press releases with editorial coverage to

support road shows

o Redesigned web site in 3 weeks to incorporate Internet Security Group into the corporate website and drive

sales

o Used web crawlers and data mining to drive lead generation & sales growth

Results-Grew leads by 2000% & Sales by 5000%

INGRAM MICRO, INC. Santa Ana, CA 1995 to 1997

Marketing Manager, Strategic Projects

Development of strategic corporate channel plans to drive successful multi-vendor promotional programs.

o Leveraged $500K marketing budget to support customers including Adobe, Hewlett Packard, IBM, Microsoft, and

Netscape

o Grew web site traffic from 2,000 hits per month to 500,000 impressions per hour

o Promoted reseller service and support programs including co-launch of Windows 95 software

Results-Created and executed successful marketing campaigns that delivered $2 million in new revenue

EDUCATIONAL ACHIEVEMENTS

o MBA, Loyola Marymount University, Marketing and International Business

o BFA, Michigan State University, Fine Arts and Education, Graduated with Honors

Software Proficiencies

o Microsoft Office, Adobe Illustrator and Photoshop

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