Human Resources Sales
Resume:
Michael Bruno
Pennington, NJ 08534
E-mail: *********@*****.***
Res. 609-***-****
Cell 610-***-****
SUMMARY: A creative, bottom-line oriented Chief Administrative Officer with
domestic and international, as well as union and nonunion, experience.
Recognized as a proactive, results-oriented leader and team player.
Perceived as a "change agent" with the skills for orchestrating and leading
major efforts aimed at improving the use and productivity of human assets
and achieving financial results. Corporate Board experience with several
companies. Executive experience with Fortune 100 companies including
General Electric and PepsiCo.
MAJOR ACCOMPLISHMENTS:
. Worked directly with the Senior Management team to grow revenue by 60%
over a five-year period
. Exceeded corporate financial targets annually and achieved compliance
with banking covenants
. Along with the CEO, led the company conversion from a print to e-
commerce company in advertising and direct mail businesses increasing
profit margins
. Spearheaded aligning the company to a "brand" concept from a
traditional magazine/book view to produce additional products and
revenue channels
. Expanded product development domestically and internationally through
launching new products and expanding core products in foreign
countries
EXPERIENCE:
2010 - Present
Leadership Consultant and Executive Coach
Working with three small-cap firms as a Leadership Consultant regarding
their HR Talent Strategy Plan and Organization Effectiveness design. In
addition, serving as an Executive Coach for seven clients (Director level
and above),
1998 - 2009
Executive Vice President and Chief Administrative Officer
RODALE INC., New York, New York
Rodale is a $700 million global, multi-platform Media Company centered on
healthy, active living; Brands include Men's Health (MH), Prevention (PVN),
Runner's World, Women's Health (WH), Bicycling, etc. Reporting to the CEO,
responsible for Human Resources and Employee Services (Legal, Marketing
Research, Facilities, Office Services, Food Service Operations, Fitness
Center, and Child Care Center). Coordinated Corporate strategic planning
efforts for three-year operating plans.
. Along with Senior Management, transformed the company from a slow-
moving, mediocre talent organization to a high-performing, productive
culture that attracted top talent across all disciplines. Focused on
four priorities: 1) New products, building multi-brand extensions of
MH and PVN; 2) Grow online, including audience, ad sales and
eCommerce; 3) expand international, focusing online and WH as key
levers for growth; 4) aggressive cost management.
. Moved the business from a domestic-focus to an international design
through licensing brands in over 40 countries and setting up five
JV's. New investments included the launch of Women's Health, Organic
Style, Children's Health and Best Life brands.
. Merged advertising into an integrated marketing design where
Publishers could sell across brands in print, online and subscription
sites. Online business grew from zero to $30M in two years.
. Shifted resources to support online businesses at the expense of
traditional print and direct mail. Rodale's core assets, and
competitive advantage, are its brands, editorial content and customer
marketing capabilities. These were monetized through ad sales and
increasingly through direct sales as well as retail sales globally.
Focused on product development through more profitable in-house brands
leveraging Men's Health, Runner's World and Prevention titles.
. Designed and implemented a Total Rewards Strategy, which best
leveraged compensation spent on recruiting and retention for "Top 100"
employees. This included designing and implementing a new Sales
Incentive Plan, Management Incentive Plan, Long Term Incentive Plan,
and a Profit Sharing Plan for Shareholders.
. Realigned the magazine and book businesses into a brand/content
strategy to provide a "single voice" to our customers and grow
revenues through market leadership in a highly competitive landscape.
Overhauled the book trade business and produced over 15 NYT Best-
Selling titles including South Beach Diet, An Inconvenient Truth (Al
Gore), Flat Belly Diet, Eat This Not That, End of Overeating.
. Moved the company to a vendor management strategy through outsourcing
customer service, IT, HRIS, and Accounts Payable.
. Under my leadership, Rodale was named to Fortune's Best 100 Companies
to Work For and Working Mother's Best 100 Companies.
1997 - 1998
Senior Vice President - Human Resources (reported to Chairman/CEO)
GOLDEN BOOKS FAMILY ENTERTAINMENT (GBFE), New York, NY
GBFE was the leading publisher of children's books, videos, and licensed
products. Managed all HR strategic planning and programs for 1200
employees at three locations: NYC Corporate office, a unionized
manufacturing plant in Wisconsin and a non-union distribution center in
Indiana. In addition, managed all internal communication programs and
office services company-wide.
. Restructured the organization allowing edit staff to create new lines
of products more efficiently and timely to meet the demands of mass
retailers Wal-Mart and Target.
. Positioned the company to be sold through an aggressive cost-reduction
program and streamlining operations.
1994 - 1996
Vice President - Human Resources (reporting to CEO)
TECHNOLOGY SERVICE SOLUTIONS, Wayne, PA
TSS was a $900 million Joint Venture of IBM/Kodak with 8,000 employees
nationwide to service laptops, PC's and networking systems.
1992 - 1994
Vice President -Human Resources/Interim Head of Store Operations (reported
to President)
LAURA ASHLEY, INC., Boston, MA
$200 million retail business with 2,000 employees and covering over 175
locations in North and South America.
1989 - 1992
Vice President - Human Resources (reported to Division GM)
PEPSICO, INC., Hanover, MD
The Northeast Division was comprised of 850 KFC company-owned and
franchised restaurants, with sales of $700 million.
1988 - 1989
Vice President - Human Resources (reported to EVP- HR)
THE TRAVELERS MORTGAGE SERVICES, Cherry Hill, NJ
Travelers Mortgage was a wholly owned subsidiary of Travelers Insurance
Company, with annual mortgage originations of $3.3 billion, 30 branch
locations and 1,500 employees throughout the U.S.
1981 - 1988
GENERAL ELECTRIC COMPANY, Fairfield, CT
Aircraft Controls Department, Binghamton, NY (1986-1988)
Corporate Information Systems, Worldwide Headquarters, Fairfield, CT (1984-
1985)
Bridgeport Area Relations, Bridgeport, CT (1983- 1984)
Appliance and Hermetic Motor Department, Holland, MI (1981-1983)
1978-1981
Worked at Michigan State University in the Student Affairs Department.
EDUCATION:
M.A, Human Resources Administration, Columbia University, 1978 (GPA 3.5)
B.A., Education, Rider University, 1975 (GPA 3.3)
Graduate of GE's Global HR Management Program (only 28 participants)
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