Sales Marketing

Constance L. Adolph

** ******* ***, ******, **, *2148, USA

Cell: 781-***-**** . 781-***-**** . *********@***.***

STRATEGIC INTEGRATED MARKETING EXECUTIVE

Dynamic U.S. and global marketing product leader with a portfolio of

success boosting corporate bottom lines by developing and driving strategic

product digital and traditional Direct-to-Professional and Direct-to-

Consumer marketing communications programs, account management, and

business development initiatives. Skilled in recognizing opportunities for

growth and implementing strategies that enhance short and long term

revenue.

. Experience in B2B, B2C, fast moving consumer packaged goods/services,

technology, pharmaceutical, healthcare, and biotech industries.

. US citizen, will relocate and travel.

. Areas of expertise:

- Brand Strategies/Positioning - Key Account Management

- New Product Development

- Digital/Offline Promotions - Email/Direct Campaigns

- Media/Social Optimization

- TV, Radio, Print, Digital Advertising - Client Services

- Point of Purchase Promotions

- Customer Relationship Management - Public Relations

- P&L Reporting & Forecasting

PROFESSIONAL EXPERIENCE

WOLTERS KLUWER HEALTH - MARKETING SOLUTIONS, Yardley, PA 2007 -

2009

Leading global provide of DTP and DTC information, analytics, products and

marketing services.

Strategic Product Marketing Director

. Piloted development and marketing of new products across US and global

markets.

. Spearhead corporate brand strategies, messaging, digital/off-line

product marketing, and

sales materials development for DTP and DTC programs. Supervised 3

marketing personal.

. Created strategies to boost sales and profitability for clients across

pharmaceutical, healthcare, medical device and biotech industries.

. Conducted interactive product training for sales teams. Oversaw sales

forecasting, revenue reporting, and productivity compliance.

Key Contributions:

. Boosted new business revenue $13.5M within 8 months of hire.

. Increased new business opportunities presentations by 60%.

. Developed products/services targeting managed care and patient brand

retention initiatives.

CEGEDIM DENDRITE INTERNATIONAL, Bedminster, NJ 2005

- 2007

Leading provided of Interactive Customer Relationship Management (CRM)

solutions and sales, marketing, and regulatory compliance solutions.

Strategic Product Marketing Account Director

. Led strategic development of corporate/brand strategies, messaging,

product marketing,

primary and secondary research methodologies, and sales materials for

DTP and DTC

pharmaceutical, healthcare, biotech, and consumer products/services

industries.

. Supervised, mentored, and trained 10-member marketing team. Oversaw

P&L, forecasting,

revenues reporting, productivity compliance, client financial

reporting, and reconciliation.

. Developed integrated digital/offline marketing programs including

brand strategies, online

media research/placement, peer-to-peer communications, CRM,

media/social optimization,

sampling fulfillment, brand sales and educational materials and

interactive social/educational

networks.

. Client's include: J&J, Novartis, Pfizer, Ortho McNeil, Astra Zeneca,

and GSK.

Key Contributions:

. Pioneered development of 1st of-its-kind interactive Customer

Relationship Management

(CRM) Brand Loyalty Retention product, which generated $23.5M in 1st

year.

. Introduced new long-term marketing communications programs that

solidified existing client relationships and attracted new business.

Increased business revenue by $14.4M within six months.

MEDICUS WORLDWIDE SOLUTIONS MARKETING GROUP, Sydney, Australia 2002 -

2005

Provider of Interactive/digital marketing, marketing services, and

specialized communications.

Strategic Account Director

. Directed development of integrated/traditional DTP and DTC domestic

and global brand

marketing communications campaigns.

. Customized branding, direct mail, TV, radio, print and web advertising

strategies, Pubic

Relations, eCRM, social media, media optimization, point-of-purchase

promotions, authored news releases, articles, speeches, and white papers.

. Client's included: Pepsi, Dior, Apple, AT&T, L'Oreal, Roche, 3M,

Doctors Without Borders,

Eli Lilly, Pfizer, 3M, and J&J.

Key Contributions:

. Increased agency revenue $5.2M within 6 weeks of hire.

. Established Interactive division worldwide by incorporating

traditional advertising/ marketing with interactive offerings.

. Developed an interactive Customer Relationship Management (CRM) Brand

Loyalty product.

. Analyzed existing customer relationships to develop/expand business

that generated $100M.

. Introduced new operational procedures that measured marketing programs

efficacy.

. Partnered with account teams to up-sell new service opportunities;

grew business 35%.

LOWE ADVERTISING WORLDWIDE, Boston, MA 2000 - 2002

VP, Account Director

Created, and managed client's Direct-To-Professional and Direct-To-Consumer

product marketing campaigns to build brand awareness, increase sales and

market share.

. Increased product sales by 40% in 6 months and market share for CR Bard.

STRATIS- KPR ADVERTISING, New York, NY 1999 -

2000

VP, Account Director

Developed, implemented and managed strategic integrated Direct-To-

Professional, Direct-To-Consumer, and Direct-To-Patient marketing

communication programs.

. Generated over $100M in brand sales in first 16 weeks after FDA

approval.

EDUCATION/TECHNICAL SUMMARY

Sydney University Graduate School of Business, Sydney, Australia

Master-Level courses in Business Administration, Organizational Behavior,

Global Marketing.

BA in Integrated Marketing Communications, San Francisco State University,

San Francisco, CA

Software skills: Windows, Macintosh, MS Office, Excel, PowerPoint and

PhotoShop.

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