Manager Management

Leslie Kaufman

*** ******** ***** ******** ****, IL 60035

T: 847-***-**** E: abmuoc@r.postjobfree.com

AREAS OF SPECIALIZATION

. Creative and innovative strategy development and implementation

. Consumer media relations, corporate communications, event management,

issues management and spokesperson media training

. Strong writing, communication and organizational skills

. Consumer marketing experience: Food & Beverage, Health & Wellness,

Fashion & Beauty, Retail, Pharmaceutical

PR EXPERIENCE

KaufmanPR 2003-present

Principal

. Started own communications firm in Toronto (2003-2005) and continue to

support Canadian clients in the US

. National US media relations for the launch of POIfriend.com that

included print, online, blogs and viral outreach

. Conducted 12-city national media relations program for City Chase, the

world's largest urban adventure race, as well as announced the first

World Championship Winners from Greece

. Numerous projects for Kraft Canada, including the national consumer

product launch of Kool-Aid Jammers featuring media event to unveil the

world's largest flying banner, the launch of Post Selects cereal, and

the Mr. Christie Book Award for children's literature

. Media relations and event coordination for the launch of Sleep Better

mattress stores with Jaclyn Smith

Harbinger Communications Inc. 2001-2002

Account Director

. Ongoing activities with Kraft corporate communications to leverage

sponsorships, donations, partnerships and CRM activities

. Other activities included a celebrity golf tournament for Hudson's Bay

Company, the development of a brochure for Dairy Farmers of Ontario,

and various programs for KitchenAid

Strategic Objectives Inc. 1997-2001

Account Director

. Responsible for leading multiple accounts, strategic planning,

implementation, budgeting and new business development

. Conceived, implemented and managed multi-faceted national award-wining

programs for Hallmark the Millennium, Nabisco Planet Snak launch with

Buzz Aldrin, Kool-Aid Kool-to-Care program and Toronto Island Ferry

Launch event, among other programs for Kraft, Tropicana, Cadbury

Trebor Allan, Payless ShoeSource Inc., Second Harvest, LG Electronics,

among many others

Budman and Associates 1994-1997

Account Manager

. Clients included Procter & Gamble, Vidal Sassoon Salons, Maybelline,

Fashion Group International, International Council of Shopping Centers

Various freelance PR assignments 1992-1994

. Weber Shandwick (Xerox, Nintendo), JR Communications (Pfizer,

Sherring), Dworkin Communications (Plastics Industry and Packaging

Associations)

EDUCATION

Schulich School of Business - Advanced Management & Leadership

2000

Ryerson University - Writing for the Print Media/Marketing Communications

1993/1994

York University - Honors Bachelor of Arts (Communications/Political

Science) 1993

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