Human Resources Project Manager
Resume:
Aleya Desn Williams
**** ***** **. *** ***, Burbank, CA 91504
*****.********@*****.*** ? 510-***-****
APPLICABLE EXPERIENCE:
True Religion Brand Jeans, Vernon, CA
June 2008 - Present
Store Communications Coordinator: Jan 2009 - Present
. Promoted after 6 months in prior position to design and maintain Store
Communications Department and streamline communication. Since January
2009, The Store Communications Department has positioned itself as a
communication hub within the organization. The Department is a main
point of contact for all areas that touch Retail.
. Design, format, write, edit and distribute daily, weekly and monthly
Corporate Communications to all Stores, Corporate Partners and Field
Leadership. Communication includes but is not limited to motivational
sales programs, Own It: The Retail Family Newsletter, District Manager
Field Leadership tools, E-mail blasts, Merchandise Allocation Directives,
Visual Merchandising Directives, meeting minutes, surveys, recaps and
instructional material
. Support process improvement by acting as a Project Manager for internal,
cross-functional Teams
. Supervise temporary staff members
. Assist Stores with concerns, technical problems and questions on a daily
basis through e-mail and telephone communication
. Coordinate, update and compile Retail Operations Calendar, which informs
the operations of all Retail and Outlet stores
. Collaborate with outside vendors including printers, training companies
and marketing firms
. Prepare retail reports and analysis
. Focus on continuous improvement as it pertains to communication tools and
service levels to the organization.
. 2009 Accomplishments
o Designed and implemented an integrated Communications infrastructure
to streamline the communication flow between Corporate Office and
Stores
o Employed Google Apps to gather, consolidate and distribute information
Company-wide
o Built the foundation for the True Blue Client Management System, which
includes methods to improve, manage and understand Retail Conversion
o Finalized 1st Retail Operations Policy and Procedure Manual
o Created Contest format and managed Quarterly Contests, Including 2008
and 2009 Holiday Contest (6 week contest)
o Wrote the District Manager Accountability Package, which includes
tools for District Managers to strategize, set goals, plan and make
their store visits more effective
o Developed a Store backroom organization system for Bulletin Boards and
Binders
o Designed the Company's Departments of Responsibility (DOR) Program,
separated by the 4Ps of Retail - People, Productivity, Presentation
and Profitability
o Wrote Store Communication Document Approval Process
o Consistently improved processes and templates to reflect the growth of
the organization
o Organized and maintained the shared document management system for
Retail and Outlet Stores
Disney-ABC International Television, Burbank, CA, Publicity and Special
Events Intern Oct 2007 - Dec 2007
. Supported the Publicity Team on International Press Junket and Electronic
Press Junket
o Coordinated travel, talent, stylists, publicists and assistants before
the junkets and on-set
o Managed the flow of traffic from the valet, to the green room and to
set
. Compiled press kits and other publicity materials
Levi Strauss & Co., San Francisco, CA
Summer 2005, 2006, 2007
Dockers Marketing/PR INROADS Intern: June 2007 - Aug 2007 (Summer 2007)
. Performed Father's Day recap report and analysis, covering all seasonal
program initiatives including Print Advertising, Online Advertising,
Interactive Sitelet, Outdoor Advertising, PR and Customer Marketing
programs
. Assisted Presence and Publicity team with CRM and loyalty program
research across various industries to inform the implementation of a new
Brand Evangelist program
. Participated in the planning and early implementation stages of the
Dockers for Women Trunk Show/Style Session program that would cover 8 B-
markets across the nation.
. Conducted an assessment of PR monitoring and measuring services
. Provided experience on Golf product line presentations
. Observed press outreach coordination and event management for the Dockers
Store opening program
Levi Strauss Signature Marketing INROADS Intern: May 2006 - Aug 2006
(Summer 2006)
. Analyzed competitive retail sales and reported potential brand erosion to
refine 2007 Planning Session
. Managed Point-of-Sale photo shoot and imaging logistics to be used in
domestic and international markets
. Researched competitor packaging design to inform redesign of Spring '07
packaging
ADDITIONAL EXPERIENCE:
True Religion Brand Jeans, Vernon, CA
June 2008 - Present
Human Resources Coordinator: June 2008 - Dec 2008
. Assisted the VP of Human Resources
. Designed and implemented special programs
. Built and coordinated Human Resources infrastructure
Levi Strauss & Co., San Francisco, CA
Summer 2005, 2006, 2007
Human Resources INROADS Intern: May 2005 - Aug 2005 (Summer 2005)
. Reviewed and updated Tuition Reimbursement Plan
. Developed and compiled in-store new retail employee handbook to be rolled
out to new stores
Visa International, Foster City, CA, Human Resources INROADS Intern
May 2004 - Aug 2004
. Collaborated on general Human Resources training projects
. Created and facilitated learning activities for Visa International
Employees
EDUCATION:
University of Southern California
Los Angeles, CA
B.S. in Business Administration (Global Marketing Concentration), Minor in
Spanish, Dean's List Dec 2006 Grad May 2008
Study Abroad: Madrid, Spain
Sep 2006 - Dec. 2006
ACTIVITIES & AWARDS:
American Marketing Association, Los Angeles and San Francisco, Member
May 2007 - Present
Management Leadership for Tomorrow, New York, NY, Career Prep Fellow
Aug 2006 - Oct 2007
USC Presidential Scholarship, Los Angeles, CA, Recipient
Aug 2004 - May 2008
SKILLS & INTERESTS:
. Speaking Spanish fluently. Dancing. Traveling abroad. Studying jazz vocal
performance. Reading Latin American novelists. Cooking. Writing poetry.
. Type 80 wpm
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