Manager Financial

Eric Berk

*** **** **** ****** *** **E New York, NY 10075

Cell: 646-***-**** Office:

212-***-**** Email: **********@***.***

A proven leader, strong team builder, with full P&L responsibility and PE

experience who has grown revenue/ebitda and restructured domestic and

international businesses in advertising/media (print and online), direct

commerce, ecommerce, and software developing and implementing products,

tools, kpi's, and processes to improve profitability and productivity.

TMP DIRECTIONAL MARKETING

2009 -

Chief Financial Officer

Responsible for strategic and financial planning, budgeting, tax planning

and compliance, credit and loan compliance, acquisition analysis, cash

flow, collections, payroll and benefits, banking, insurance, and

accounting/transactional processing for a private equity backed integrated

ad agency with billings in excess of $250M employing 475 people with 15

offices in the US and Canada. Report directly to the President/BOD. Manage

staff in New York/Milwaukee.

. Reduced the 2009 cost base by $3.8M/8% versus budget or $8.1M/16%

versus prior year, by lowering headcount from improved work flow,

streamlined process, and renegotiated vendor contracts.

. Improved 2009 operating income and cash-flow an additional $2M from

reduced interest expense by switching $50M loan obligations to LIBOR

based pricing, lowered foreign taxes by implementing transfer pricing,

reduced DSO by 7% by restructuring collections, and reduced domestic

taxes by correcting prior year filings.

. Grew online revenue by 12% and increase margins over 200 basis points

in 2009 by developing new products and implementing new processes and

procedures that allowed for profitable and scalable growth.

. Responsible for the successful renegotiation of financial covenants

and loan agreements totaling $50M with GE Capital, Bank of America,

CapitalSource Finance, and Audax Group. Transaction completed

December, 2009.

ZIFF DAVIS ENTERPRISE

2006 - 2009

Chief Financial Officer

Group Business Director

Responsible for strategic and financial planning, budgeting and

forecasting, tax and credit compliance, acquisition analysis, banking,

insurance, and accounting/transactional processing for a private equity

backed integrated media company with revenues in excess of $80M employing

225 people with offices in New York, California, and Massachusetts. Report

directly to the President/Board of Directors. Manage a staff of 10; 3

direct reports.

. Directly managed the sale of Ziff Davis Enterprise from Ziff Davis

Media to Insight Venture Partners for $150M, which closed July 31,

2007. Staple/Financing was structured with GE Capital.

. Responsible for rebuilding internal infrastructure, post sale, of all

central services including Finance, Accounting HR and Benefits, IT,

Legal, Facilities, Banking, Collections, Insurance, and Database

Marketing.

. Increased 2006 ebitda by 57% to over $20M and margins by 8.2%,

relative to prior year, by reducing costs in print, changing event

strategy and pricing, and growing online revenue by maximizing online

inventory utilization. As a result of these strategies, online, lead

generation, and eseminar contribution, as a percent of total

contribution, increased from 54% in 2005 to nearly 70% in 2006.

. Continued to grow on-line revenue and improved contribution margins to

50% in 2007, versus 46% in 2006, by introducing new advertiser tools

such as video and improving delivery of lead's by selectively using

paid search.

IGE

2004 - 2006

Chief Financial Officer

Responsible for strategic and financial planning, tax compliance, budgeting

and forecasting, acquisition analysis, accounting and transactional

processing for a privately held software LLP with revenues in excess of

$50M employing 150 with offices in New York, Florida, and Hong Kong.

Managed one direct report/Reported directly to the President.

. Created the first detailed budget, strategic plan, cash flow, balance

sheet, and audited financials, both for Hong Kong GAAP and US GAAP.

. Expanded markets internationally by growing line extensions in Japan,

China, and Korea and creating partnerships for managing local content

and payment options.

. Analyzed and purchased multiple content sites for MMORP Gamers and

integrated them into an effective sales and content delivery network.

MARTHA STEWART OMNIMEDIA

2001 - 2004

AVP, Director of Finance, Internet/Direct Commerce

Director of Finance, Internet/Direct Commerce

As Divisional CFO, responsible for strategic planning, financial analysis,

budgeting and forecasting, reporting and metrics analysis, new technology

initiatives, acquisition analysis, accounting and transactional processing,

Sarbanes Oxley implementation, SEC reporting for Martha Stewart: The

Catalog for Living, marthastewart,.com, and Martha's Flowers. Work with

Senior and Line management to identify and implement revenue enhancements,

cost savings, line extensions, and joint ventures. Reported jointly to

President, I/DC and Chief Financial Office. Manage one direct report.

. Lead internal project team working with McKinsey to analyze the

business. Created three year plan for moving to profitability for the

first time in the division's history. Presented plans to Board of

Directors and approved February, 2003.

. Reduced ebitda loss by 44% from $27M in 2002 to $15M in 2003 through

the combination of improving work flow, streamlining processes,

reducing headcount, and renegotiating vendor contracts.

BIGFOOT INTERACTIVE

2001 - 2001

Chief Financial Officer

Responsible for financial reporting, controls, planning, budgeting,

management/sales incentives, and cash flow for a pre-IPO company. Created

financial and strategic plan for additional round of financing. Evaluate

strategic partnerships, investment opportunities, and joint ventures.

Prepare/present financial reports to Investors and Board. Manage three

professionals.

. Improved cash flow by reducing outstanding A/R balance from $2.7M on

March 31 to $1.8M on June 30.

ZIFF DAVIS

1996 - 2001

General Manager (eWeek, Expedia, Expedia on-line, Smart Business, Webcast,

and Yahoo Internet Life)

Group Business Manager (Computer Shopper, cs.com, and CSTV)

Director, Pricing and Competitive Analysis

Responsible for strategic planning, financial analysis, budgeting and

forecasting, reporting, new technology initiatives, acquisition analysis,

and new business development for print, on-line, and custom publishing of

multiple business units with combined revenue of $400M. Report directly to

Chief Operating Officer and manage two direct reports.

. Identified business opportunities and developed multi-year business

plan for three new ventures (Expedia, Expedia On-Line, and Webcast).

Presented plans to Senior Management and received funding.

. Identified and modeled on-line pricing opportunities, which have

helped to double revenue in both 1998 and 1999 for cs.com. Developed

business model/plan for cs.com which grew into ZDNet. Sold to CNET in

2000 for $1.6B.

GRUNER AND JAHR USA PUBLISHING

1992 - 1996

Group Business Manager (YM, Fitness, and American HomeStyle)

Senior Financial Manager, Parenthood Titles

Responsible for strategic planning, financial analysis, budgeting and

forecasting, reporting, new technology initiatives, acquisition analysis,

and new business development for each business unit. Report to Senior Vice

President.

. Created multi-year financial models to evaluate profitability and

pricing for successful acquisition of McCalls, Family Circle, Child,

Fitness, and American HomeStyle from the New York Times,valued at

$350M.

TIME INC. MAGAZINE COMPANY

1984 - 1992

Edit Finance Director, Time Magazine/Life Magazine/Fortune Magazine

Information System Coordinator, Money Magazine

Responsible for accounting and financial management for Time Editorial.

Managed a staff of 12 that serviced 350 employees, 29 international sites,

and accounted for an annual budget of $65M. Report to Editor in Chief,

Time.

FIRST NATIONAL BANK OF NEW JERSEY 1981 -

1984

Planning Officer

Management Training Program

EDUCATION

Cornell University, B.A. with distinction - May, 1981 Major: History of

Art Minor: Economics

The Center for Creative Leadership, Greensboro, NC -- Managing for

Commitment

SOFTWARE

PeopleSoft, Oracle, Great Plains, NetSuite, Hyperion, Essbase, QuickBooks,

Salesforce.com, Zoho, Excel, Access, Dbase, PowerPoint, OMS, Word, SAP,

Microsoft Office Project, DART

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