Jackie Miserany

**** ********* ******, #***, ********, CA 92008

Cell 760-***-****, abmucn@r.postjobfree.com

Objective: To secure a marketing coordinator position with a growing

company where opportunities exist for employee contribution,

creativity, growth, and success.

Education: California State University, Long Beach, 2001-2005

Bachelor of Arts: Fashion Merchandising, Minor: Public

Relations

Mira Costa College, Oceanside, CA, 2008 - current

Certificate: Graphic Design

Employment: Perry Ellis International Inc., Irvine, CA 6/08-5/09

* Marketing Coordinator for the action sports division of a

major menswear company using a combination of

traditional, grassroots, and online marketing tactics. Acted as

point of contact for all consumer, press, and marketing

inquiries, as well as daily interaction and communication with

internal and external business partners, including licensees

(both domestic and international), retail, sales, merchandising,

design, creative services, web, and the media. Primary

responsibilities also included management of division's online

and retail presence, including websites, online marketing

initiatives, and social networking programs. Acted as protector

of the brands for all visual and online content. Oversaw visual

styling for tradeshows, photo shoots, and e-commerce.

Coordinated and oversaw production of print material, including

postcards, signage, POP, visual directives, seasonal directives,

brand profiles, and other promotional print collateral. Assisted

in creation of directives for visual standards at the store

level. Managed, designed, and executed monthly e-newsletter

program to increase brand awareness, site traffic, and further

develop databases for future web-based marketing initiatives.

Worked directly with retailers and e-commerce partners to

promote products via web, contests, newsletters, and e-blasts.

Assisted in development/purchasing of advertising as well as

coordination of frequent photo shoots for e-com and creative,

both onsite and off. Responsible for managing special events and

promotions including action sports tours and various non-profit

foundation initiatives, as well as online promotions and

contests with media partners. Other responsibilities included

public relations management: press kits, press releases, style

guides, and brand profiles for investors and licensees, as well

as product placement management and press outreach in all media

outlets including editorial, online, international, television,

and film. Assisted in athlete/sponsorship management for four

team riders. Oversaw tradeshow editorial appointment and visual

styling management. Also responsible for monitoring trends in

the action sports and online communities and identifying new and

unique business opportunities.

St. John Knits International, Inc., Irvine, CA 2/07-6/08

* Promotions Coordinator for the retail marketing division of a

luxury designer apparel manufacturer.

Responsible for planning, coordinating, managing, and executing

store-level marketing initiatives including promotions, special

events, product knowledge, trend presentations, visual

standards, and other special projects for the 28 St. John

Boutiques and 13 St. John Outlets. Established, managed, and

updated master department budgets. Coordinated all communication

to boutiques regarding marketing, promotional, and visual

programs. As a part of the Creative Services team, worked to

confirm that all aspects of branding at the store level adhere

to St. John policy and luxury standards. Assisted in the

development of regional advertising and event opportunities.

Developed and maintained relationships with vendors for event

production, visuals, and promotions including: fashion shows,

luncheons, in-store appearances, new/seasonal product launches,

trunk shows, and charity/non-profit functions including

promotions benefiting Susan G. Komen for the Cure and Dress for

Success. Coordinated and oversaw production of all print

material, including signage, POP, invitations, postcards,

visual/seasonal directives, and other promotional print

collateral. Completed post-event/post-project analysis and ROI

assessment. Provided detailed post-event reviews and recaps.

Managed and distributed marketing calendars and project

timelines. Worked with the buying office to create seasonal

trend reports and product knowledge presentations. Frequent

travel was required for visits to the stores for event set up

and floor changes.

St. John Knits International, Inc., Irvine, CA 1/06-2/07

* Senior Merchandise Assistant for the wholesale sales division

of a luxury women's apparel manufacturer. Duties

included assisting in management of multiple major retail

accounts, including Bloomingdales, Marshall Fields, and Macys.

Served as main point of contact for all buying office issues.

Maintained detailed excel spreadsheets analyzing all business

aspects. Conducted market analysis to monitor trends and

identify business opportunities. Prepared reports and sales

plans, which are presented directly to executives. Delivered

formal sales presentations to clients; participated in frequent

negotiations, conclaves, and market week/fashion week

appointments. Interacted with entire supply chain:

manufacturing, wholesale, and retail. Worked closely with all

internal departments. Oversaw daily handling of customer orders,

EDI processes, and both national and co-op advertising campaigns

with major department stores. Frequent store visits to for

visual and fashion merchandising projects including new store

openings, floor changes, product launches, special events,

sales, and seasonal displays.

Rock & Republic Enterprises, Inc., Culver City, CA 8/05-11/05

* Public Relations Associate for the marketing and public

relations department of a premium denim brand.

Responsibilities included working with the marketing team to

coordinate and implement marketing communication projects that

included public relations, special events management,

promotional product development, and creating brand awareness.

Coordinated and organized numerous large scale events, including

Los Angeles Fashion Week shows. Partnered with distributors to

coordinate promotional events, sponsorship programs, and retail

marketing. Responsible for creating all promotional materials

for sales and media requests, including custom supplies. Served

as direct point of contact with vendors in design and purchase

of high volume promotional items. Wrote press releases and

created press kits and other press-ready materials. Maintained

the PR archives. Oversaw product placement for television and

film; worked directly with stylists and clients to establish

specific advertisement demands. Prepared status reports on

marketing efforts for executives. Continually sought out new

business opportunities and monitored trends in the denim

business.

Internships: Trunk Ltd., Santa Monica CA, 1/05-5/05

* Fashion/Marketing/PR internship duties included working with

marketing, licensing, merchandising, design, and

sales professionals to complete tasks related to their

department.

Michael Stars, Inc., Hawthorne, CA, 5/03- 9/03

* Marketing/Public Relations internship duties included cold

calling, archiving and coordinating product placement for

film and television, editorials in print publications, and

advertising.

Involvement: California State University, Long Beach

* CSULB 17th Annual Fashion Show & 16th Annual Fashion Show,

2005/2004 Executive Coordinator for

annual department fashion show. Duties included event

coordinating and supervising of 276 models and 78 fashion

designers. Oversaw publicity and media relations tactics

including working with a small budget to secure advertising,

publicity, and working with the campus media relations director

to create press releases and to bring press to the event, held

at the Carpenter Performing Arts Center. Other responsibilities

included production (music, lighting, staging, set design),

catering, fundraising to raise the $10,000+ needed to produce

the show, financing, securing hair and makeup professionals,

recruiting models, and working with designers to meet their

needs.

* Deans List: 2001, 2002, 2003, 2004, 2005

* President, Students in Fashion Club, 2003/2004

* Member, Public Relations Student Society of America,

2003/2004

* Public Relations Chair, College of Health and Human

Services Executive Student Council, 2002-2004

* Fashion columnist for Daily 49er Newspaper, "Passion for

Fashion," 2003-2004

Skills: All Microsoft Office Suite programs (Excel, Power Point, Word,

Outlook) Adobe Creative Suite (Illustrator, Flash, InDesign.

Fireworks, PhotoShop), basic web design/HTML coding, social

network technology, Mac/PC proficient, AP style print,

copywriting/editing.

Contact this candidate