Manager Sales

Santiago Pinon

**** ******* **** ( Redondo Beach, California 90278 ( Mobile: 949-***-****

Email: *******@*****.***

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District B2B Sales Manager & Client Relationship Management Specialist

Specialty Areas Include:

Strategic Account Development ( Identify Niche Marketing Opportunities (

Competitive Product Positioning

Relationship & Solution Selling ( New Product Rollouts ( Conducting Client

Needs Assessment ( P&L Improvements

BS (Accounting), District B2B Sales Manager & Client Relationship

Management Specialist, with more than 10 years of field sales experience in

identifying strategic avenues that have strengthened new and existing

business initiatives for Chrysler, LLC.

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Career Highlights

> Presented a winning proposal to executive management that secured a $26

million budget for the 'Network Optimization Plan' detailing the

allocation of the money over a 7-year period. The proposal lead VP of

Dealer Operations to recruit my services to head key relationships and

develop corporate strategies with Public Dealer Groups based out of

Auburn Hills, Michigan.

> As a metro Sales District Manager in Salt Lake City, Utah accomplished

the following 3 items: 1) Secure funding to promote the first ever new

car tent sale in Salt Lake City; 2) Increased market share by 2% points

and maintained this 2% share for 3 consecutive months; and 3) The

promotion served as a template for the Phoenix Zone Office where the

marketing initiative was duplicated in Albuquerque, New Mexico and Tempe,

Arizona with similar success.

> Created, implemented, and executed pilot marketing initiatives of The

Mudd Group; and sales follow-up initiatives (CRM) of Traver Technologies

(subsidiary of ADP). Assessed feedback from the sales and marketing field

to develop comprehensive training (consultative methodology) for field

personnel and improve dealership sales in Mid-Atlantic and Southwest

Business Centers.

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Benefit Statement

Demonstrated track record of 10+ years of achieving 'Trusted Advisor'

status, which proved instrumental in increasing revenue, forming strategic

alliances, and process improvements that consistently reduced operational

costs while increasing bottom-line profits.

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Key Areas of Expertise

Conflict Resolution ( Formal Presentation Skills ( Creating Shared Sales

Vision ( Directing Special Sales Projects & Promotions ( Forming &

Leveraging Supplier Alliances ( High Standards of Ethics & Integrity (

Ability to Motivate & Engage Others ( Sales Leadership by Example (

Turnaround Situations.

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Professional Experience & Accomplishments

Chrysler, LLC, Auburn Hills, Michigan 1998 to 2009

(Company designs, engineers, manufactures, assembles, and sells cars and

trucks under the brand names of Chrysler, Jeep, Dodge, and GEM)

West Branch Manager, Marketing Investment, Irvine, California (2008-2009) -

Primary duties focused on marketing investment dealerships in western half

of U.S. Identified top minority dealer candidates to operate Chrysler, Jeep

and Dodge dealerships with the goal for the candidate to purchase over a 3-

5 year period the entire dealership through dealership earnings. Supervised

3 financial analysts, 4 business operations specialists, 17 general

managers and secretary/treasurers.

> Served as the President on Board of Directors for 17 dealership entities

responsible for P&L management of approximately $825 million in annual

business bookings.

Santiago Pinon

Page Two

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> Improved portfolio performance by successfully negotiating the sale of 2

poor performing dealerships (Shakopee Dodge and Stoneridge CJD) to

independent investors for more than $2.5 million.

> Enhanced overall portfolio profitability by closing 2 unprofitable

dealerships (Lowell CJD, CD of Foxlake) for a bottom line improvement of

$3 million.

> Reduced field labor costs by 1/3 and reduced benefits expenses (i.e.

health care, retirement, etc.) through the restructuring of field

personnel. Replaced 4 field personnel (Business Operations Specialists

and Financial Analysts) by outsourcing services with JM Solutions.

Public Company Manager, Dealer Operations, Auburn Hills, Michigan (2005-

2008) - Responsibilities included forging and fostering key networking

relationships between C+ executives of seven publicly traded dealer groups

and Chrysler's Senior Executives for a responsibility of more than 120

dealerships throughout the U.S. Guide long-range strategic development of

corporate goals, policies and procedures to drive revenue growth for the

company. Position included monthly reporting of Key Financial Performance

Indicators, Pulse of Public Companies Newsletter and performance recap.

> Successfully negotiated and facilitated the completion of 22 Network

Optimization Plan (NOP) activities improving overall network

representation for Chrysler, Jeep and Dodge dealerships, including the

following scope of business: Sale of poor performing stores, renovation

and/or relocation of stores not properly representing the Chrysler, Jeep

and Dodge brands, and the consolidation of Chrysler, Jeep and Dodge

brands under one dealership roof.

> Developed comprehensive action plans for all underperforming stores in

dealer group portfolios. Accelerated market penetration minimum sales

requirement performance from 98% to 118% (a 20% improvement) in 30 months

by holding quarterly conference calls and semi-annual meetings to

strengthen communications and improve representation.

> Elected to coordinate initiative to streamline dealer agreement

amendments and new dealer agreements approval process outside scope of

Public Company Manager's responsibility/job description. Facilitated

'Dealer Network Operation' meetings, totaling more than 60 people that

fostered the creation of a database management system that reduced

approval time 25%.

Dealer Placement Manager, Dealer Operations, Irvine, California (2003-2005)

- Assisted Field Management in launching new business development

initiatives throughout emerging markets. Reviewed and approved agreement

renewals, amendments to dealer agreements, relocations and

purchasing/selling requests. Supervised 2 Assistant Dealer Placement

Managers and held an area of responsibility that included all secondary,

rural markets and metro markets in San Fernando, Ventura and Fresno,

California for 170 dealerships.

> Appointed by Vice President, West Business Center to head marketing

initiative for commercial business growth of Sprinter encompassing

California, Oregon, Washington, Arizona, Hawaii, Alaska, Nevada and

Arizona. Directive lead to the amendment of more than 30 dealership

agreements to exclusively represent Chrysler in the sale and servicing of

Sprinter vehicle lines over the course of 18 months.

> Collaboratively designed database reminder system with IT to increase

dealer compliance for letters of intent to relocate operations, complete

facility renovations and new dealership establishments. Database used for

all network activities within the West Business Center, and was

eventually rolled out by the entire network team throughout the U.S.

Customer Relations Manager, Sales and Marketing, Irvine, California

(January 2003-March 2003) - Scope of duties included handling reports from

sales and service district managers related to customer satisfaction

scores, vehicle buy/back approval, lemon law, and legal cases. Supervised

and mentored 40 district managers on all issues pertaining to customer care

related to sales and or service.

> Decreased labor costs 80% by successfully consolidating 5 Customer

Relations Departments of Zone Offices (Portland, Phoenix, Seattle, Los

Angeles and San Francisco) into the West Business Center Customer

Relations Department that eliminated 4 management positions through

corporate overhead and personnel restructuring efforts.

> Reengineered process in handling lemon law cases, arbitration hearings

and buy / back vehicle cases by appointing and training three

administrative personnel to process all cases. Previously, District

Managers held the responsibility for processing these cases.

Santiago Pinon

Page Three

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Metro Service District Manager, Sales and Marketing, Phoenix, Arizona (1999-

2002) - Position entailed both sales and service initiatives for a defined

territory of dealerships ranging from 10 to 20 stores. Rapidly promoted

from sales and service district manager in Reno, Nevada after 7 months to

Metro Sales District Manager in Salt Lake City, Utah, and promoted again

after 18 months to Service District Manager in Las Vegas, Nevada.

> Improved Fixed-First-Visit scores 10 points by assessing and identifying

training needs for the technicians in the Reno district and then creating

intensive training programs to address service satisfaction performance.

Additionally, after 9 months lead initiatives that certified 5

dealerships with Chrysler's prestigious 'Five Star Certification' award.

Customer Relations Specialist, Sales and Marketing, Auburn Hills, Michigan

(1998-1999) - Participated in a 6-week intensive training program to

address the following customer concerns via phone: Out-of-warranty

concerns, dissatisfaction with dealership handling of sales or service of

vehicle, product questions, special investigations with products involved

in fire and/or accident, etc.

> One of 20 Customer Relations Specialists out of 200 personnel elected to

mentor new hire Customer Relations Specialists due to excellent customer

handling scores (consistently above 94%).

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Education

Bachelor of Science in Accounting

Arizona State University, Tempe, Arizona, 1997

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Endorsements

"Santiago, I wish you the best in all your new endeavors. It is difficult

to see you go after we hired you way back 11 years ago. You are a great

manager/leader/employee and will be missed. Let me know if I can ever do

anything for you."

Patrick W. Dougherty, Director Commercial Business - Chrysler Motors

"Santiago, it was a SHOCKER to all of us when we heard you were leaving.

When the company rolled out the separation plan, they (and us here in the

dlr. Ops.) didn't think we would lose one of the "good" ones. It's been a

pleasure... I know you will be successful wherever you go."

Rodney D. Spikener, Operations and Planning, Manager - Chrysler Motors

"Santiago was assigned to his first District in September. He quickly built

rapport and gained the respect of his dealers. In his short tenure he has

exhibited that he is self-directed, motivated and holds himself accountable

for results."

Ron Horne, Assistant Zone Sales Manager - Phoenix, AZ - Chrysler Motors

"Santiago has an outstanding work ethic. He has the ability to address

difficult issues with dealers and help them develop effective corrective

actions. His willingness to accept any assignment and help where needed

made him an essential resource when the District's Sales DM was on medical

leave. He is self directed and thinks through problems carefully."

Charles T. Polce, Jr. Network Development Manager, West Business Center -

Chrysler Motors

"We wanted you to know how much we appreciate having a person of Santiago's

caliber and character working with us. And we are aware that you probably

more often hear only the negative feedback regarding staff and operations.

It's nice to be able to share with you some good feedback on an exceptional

team member. We hope that Santiago's assignment in Salt Lake City

continues for quite a while!"

Brian T. Baker, Commercial Fleet Manager - Hinckley Dodge

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