Andrea Rubinstein

*** *. ***** ***. # *

Tampa FL 33609

Phone: 954-***-****

e-mail: abmtz1@r.postjobfree.com

OBJECTIVE

Driven bilingual marketing professional is seeking a position with a high

profile organization that can effectively utilize an individual with 7 years

of experience in marketing research, market planning, market segmentation

and ROI analysis with proven ability to quickly understand new markets and

manage diverse international and domestic operations that continuously

enhanced the operations in the largest restaurant company in the world.

Education

Notredame University

Executive Certificate in Interactive Marketing

Graduation Date: May 2009

The Thunderbird School of Global Marketing Management

Master Certificate in Global Marketing Management

Graduation Date: November 2008

Nova Southeastern University, Fort Lauderdale, FL

Master in International Business Administration (MIBA),

Graduated: July 2005 GPA 3.83

University of San Francisco, Quito, Ecuador

B.A. Finance and Business Administration,

Graduated: July 2000 GPA 3.73

Experience

February-2008 to May-2009

Bisk Education-Nation's largest exclusive online facilitator of

degree and certificate programs from the country's leading

universities. Tampa, Fl

Sr. Interactive Marketing Manager

Research cultural and purchasing behavior patterns of

international targeted audiences to maximize marketing campaign

opportunities in international markets.

Provide support to Upper Management with SWOT analysis, market

planning, segmentation, perceptual maps, product differentiation

and positioning when launching marketing campaigns to maximize

penetration in targeted markets.

Prepare business projections and forecasts for upper management

to evaluate potential impact of existing E-commerce, CPC, CPL,

CPM and PPC campaigns as well as new marketing and media

initiatives.

Responsible for analyzing, correlating and integrating all

available domestic and foreign market demographic statistical

data in order to evaluate product development alternatives and

competition in global markets.

Perform conjoint analysis of new products and ROI (Return on

Investment) calculation to determine optimal advertising

expenditure when launching new products.

Develop, monitor, and measure test plans to drive optimization of

online creative elements by monitoring key performance metrics to

improve visitor click through and conversion actions.

June- 2005 to September-2007

Yum Brands International - (World's largest restaurant company -

owner of KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W --

Deerfield Beach, Fl

Market Development Specialist - Caribbean and Latin America

Regional Offices

Lead franchisees on increasing local store marketing, couponing,

telephone service, transaction frequency and trade area market

penetration in their delivery channel to beat year ago sales.

Analyze sales information, store traffic, trade area

demographics, market penetration and store growth potential to

determine the sales volume for new KFC, Pizza Hut and Taco Bell

stores in the Caribbean and Latin America markets.

Perform Retail Trade Zone analysis for new restaurants utilizing

marketing research tools such as MapInfo (questionnaires and

surveys) and MAPS to analyze the global demographics,

international market segmentation and market penetration

potential of future stores in the Latin America and Caribbean

regions.

Analyze POS (Point of Sale), product mix, transaction results,

local store marketing tactics, marketing insights such as

cultural sensitive factors and behavioral patterns to maximize

market penetration and increase brand awareness in Latin American

franchise markets.

Support the Marketing and Development departments developing the

Annual Market Plan and SWOT analysis for the new KFC, Pizza Hut

and Taco Bell franchise markets.

Create monthly sales reports, presentations and executive

summaries on actual vs. plan figures of sales, transactions and

ticket average information of new delivery carryout restaurants

to monitor their performance and market trends.

Support Latin American franchisees by increasing local store

marketing, couponing, telephone service, transaction frequency

and trade area market penetration in their delivery channel.

Launch the first Development College (Market Development Courses)

for KFC Regional Latin American franchisees to support the

franchisees growth strategic initiatives.

Attend and participate in several Pizza Hut product shows and

Regional Marketing Funds meetings with Latin American

franchisees.

DEC - 2002 TO JUNE - 2005

Branch Banking and Trust (BB&T)-- Weston, Fl

Retail Lending Officer II

Continuously exceeded the branch's quarterly residential lending

goals by selling more than $1 million in retail consumer loans on

a monthly basis. This was achieved by becoming an active member

of several Hispanic community organizations to seek new sales

leads.

Created monthly sales report for executive management sales

meetings reflecting the branch's total sales figures of retail

loans, investments, deposits, commercial and personal new

accounts.

Analyzed real estate loan applicants to determine liquidity,

borrowing potential, financial stability, leverage, probability

of payment, etc.

Trained in real estate lending, consumer bank lending regulations

and credit/financial analysis.

Languages

Read / Write and Speak Spanish fluently (Native Spanish speaker)

computer skills

Microsoft Advanced Excel (pivot tables, macros and formulas),

PowerPoint, Word, Access, SAS, IMR, Starweb, SmartView-Hyperion,

Cognos & Outlook

Contact this candidate