Manager Supply Chain

Bryan Crittenden

*** **** ***** **. ****: (***)-

***-****

Lititz, PA 17543 abmtyu@r.postjobfree.com

Operating Leadership with demonstrated top and bottom line performance

. Operating Executive for a Private Equity firm (EG Capital Group) and

CEO/President of two premium food companies with challenging business

issues, low profitability and sub-optimal capital structures. Both

companies were restructured and rebuilt.

. VP-Hershey Latin America responsible for building a $250m business

growing at +10% combined with significantly enhanced profitability

(EBIT margins improving +400 bps).

. VP-Hershey International Business Development responsible for

accelerating growth in Global markets.

. CEO for PepsiCo's $200m Polish confectionery company achieving real

volume growth and record EBITDA (+150%) in a declining consumer

market.

. VP-Country Manager for Groupe Danone's Biscuit Operations in Poland

building a $100m business in three years generating a 12% EBIT margin.

Financial Leadership that maximizes value creation and business performance

. SVP-CFO for Danone's $1 billion North American Water operations.

Led/Supported transformation of the business through a combination of

strategic alliances, joint ventures and restructuring initiatives.

. Finance lead for creation of a JV with Suntory Water Group building

the largest Home and Office Delivery business in the USA.

. CFO of a publicly traded Company in Poland. Led the tax, legal and

business restructuring of PepsiCo's Polish subsidiary.

Professional Experience

EG Capital Group (Private Equity) Operating Executive May

08- Present

Operating Executive for EG Capital Group. EG Capital Group is a Private

Equity firm with investments across North America focusing on the Consumer

sector. My operating positions:

1. President and CEO-Laura Secord (130 store chain with revenues of $80m

based in Toronto, Canada). Timing: July 2008 to February 2010

2. President and CEO-Cheeseworks ($80m importer/distributor of fine foods

with operations based in New Jersey and California). Timing: July

2008 to March 2010.

Laura Secord: The leading chocolate retailer in Canada with high brand

awareness but with low financial returns.

Designed and led the fast restructuring of the business (strategy, supply

chain, systems, processes and organizational structure) in 6 months to

facilitate divestiture. We successfully completed the sale of the business

in early 2010. Performance headlines include:

. Delivered improved EBITDA: -C$3m loss to C$5m profit in one year in a

challenged retail environment.

. Rebuilt the Supply Chain moving toward "just in time" production

delivering over $1m in savings with improved product quality and

reduced working capital

. Reduced operating cost by $5m by right-sizing HQ headcount (-45%),

lowering store labor costs (-10%) and restructuring and rebuilding the

Leadership Team

. Modified the growth strategy to focus on profitable growth, core

chocolate and increased traffic, basket and gross margin dollars

. Led the Sale Process of the company (completed in February 2010)

Bryan Crittenden

Page 2

Cheeseworks: A leading fine food importer/distributor with focus on

specialty cheese. The company's low financial performance was negatively

impacted by the loss of its largest customer (25% of revenue) in early

2008.

Designed and led a program to rebuild and refocus the business: strategic

thinking, systems, processes, supply chain and the organization in 12

months. Performance headlines include:

. Adjusted the growth strategy to focus on "greater Deli", improved

service levels, selective innovation and enhanced product and customer

focus

. Installed a new Leadership Team and new organizational structures

. Re-designed the commercial agenda, rebuilt the supply chain, installed

and stabilized a new enterprise system

. Delivered annualized savings of over $2.5m with additional savings of

$2.5m identified.

The Hershey Company 2004-

2008

The Hershey Company VP-International Bus Development 2007-

2008

VP-Latin America 2004-2007

Key member of a small team recruited to build a profitable, fast growing

international business for the Hershey Company. Strategic areas of focus

to build profitable growth were Latin America, Asia, and Eastern Europe.

. Developed new strategic thinking for the LA Region that created

profitable growth and value by focusing on selected geographies,

"advantaged" categories and brands, an improved "go-to-market" model

and lower operating costs.

. Led the turnaround of the Mexican business. This included rebuilding

the growth agenda, stabilizing the businesses processes and fast

integration of the Lorena acquisition.

. Installed new management in each of the three LA business units

changing over 65% of the senior teams and 50% of total management.

. Global Growth: Led business development and global growth activities

for the International division to accelerate the building of

profitable scale in targeted markets. The primary areas of focus were

the Confectionery and Beverage categories in Mexico, Brazil, Greater

China and Greater Russia. A "Deal flow" pipeline was created

consisting of +20 projects. Headline results included:

o JV in Brasil with Bauducco was completed in March 2008

o Acquisition in Mexico entered Due diligence stage ($80m

opportunity)

o NBIV signed in China for an Acquisition ($25m confectionery

business)

o Established and progressed negotiations in China to build a

Strategic Alliance with the Bright Group (Shanghai)

o Confidentiality Agreements signed in both Russia and the Ukraine

for possible acquisitions and/or strategic alliances

o Led an acquisition and "market entry" team in Russia working

with McKinsey, Morgan Stanley, Linklaters and Fleishman-Hilliard

Groupe Danone, Paris France 1999-

2003

Danone Waters of North America SVP-Finance/IT, CFO

2002-2003

Key member of a core team leading the process of transforming Danone's low-

return North American water business into a stable, profitable operation

focused on its core Evian brand combined with Joint Ventures and Strategic

Alliances in the North American market.

. Led/Supported the creation of a JV with the Coca Cola Company for the

$350m Retail Waters business in the US Market.

Bryan Crittenden

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. Led the transition and integration for both the Retail Joint Venture

and the Imported Waters Master Distribution Agreement integrating

Sales, Supply Chain and back-office operations.

. Finance lead for creation of a JV with Suntory Water Group building

the largest Home and Office Delivery business in the USA. This

included securing $550m of structured debt with a B1/B+ rating.

. Led stabilization of DWNA business performance through multiple

restructuring and cost reduction initiatives with annualized savings

exceeding $45m.

. Rebuilt the Finance, IT and Legal functions supporting North America

by re-designing functional processes and structures and upgrading the

organizational skill-set. The project yielded improved information

integrity and enhanced decision support combined with a 40% reduction

in costs.

LU-Polska VP/Country Manager

1999-2001

LU-Polska was created in March 1999 through the merger of Danone's existing

Polish biscuit operations with PepsiCo's Wedel biscuit business.

. Built Danone's biscuit business in three years from $6m revenue

(losing $4m EBIT) to a $100m business generating a 12 % EBIT margin

and 55% value share.

. Created a new marketing growth strategy based on consumer needs and

expectation to develop frequency, consumption and market share. The

initiative incorporated the launch of the global "LU" brand based on a

new "taste and energy" platform.

. Achieved volume growth (in a declining consumer goods market) combined

with strong improvements in profitability, cash flow and returns:

1999 2000

Sales +7% +14%

Profit +90% +11% (+250%,

comparable)

PepsiCo Inc., Purchase, NY. 1996-1999

E. Wedel SA Chief Executive Officer-E. Wedel Sweet BU

Chief Financial Officer- E. Wedel SA

E. Wedel SA had revenues approaching $300 million and was Poland's market

leader in Chocolate, Biscuits and Salty snacks. The Sweet business unit

was comprised of two operating companies (Jedyna Chocolate and Delicja

Biscuits) with consolidated revenues exceeding $200 million and an EBIT

margin of +10%.

Chief Executive Officer

. Developed and implemented a shift in strategy for the Wedel Sweet

companies focusing on core brands, consumer needs and expectations,

and profitable, sustainable growth

0. Designed and lead the restructuring of the Wedel business and

organizational structure with annualized savings of $10m. This

project was completed in 3 months.

. Led the divestiture of the Sweet Businesses finalizing both

transactions in less than four months. All transaction and value

creation objectives achieved /exceeded targets.

Chief Financial Officer

1. Led/Supported the tax, legal and business restructuring of the

Polish business working with Tax and Legal consultants creating over

$150m of value.

. Managed the divestiture and transition of the E. Wedel SA

Confectionery BU.

. Created a new Finance/IT organization (focused on business

processes) improving both customer service and management control as

well as reducing operating cost.

. Led/Supported delisting of E. Wedel from the Polish stock exchange.

Bryan Crittenden Page 4

Campbell Soup Company, Camden, NJ 1986-1995

Campbell Germany Group Finance Director 1993-

1995

Campbell's UK Ltd. Finance Director (UK)

1990-1992

Campbell Soup Co. Director-Financial Accounting (International)

1989-1990

Campbell Soup Co. Manager-Corporate Audit

1986-1988

Peat Marwick Manager-Audit

1981-1985

Education: West Chester University

1981

BS Accounting (cum laude)

Certification: Certified Public Accountant

1982

Awards: PepsiCo: Presidents Award

1997

Hershey: Chairman's Award

2007

Interests: Food, Wine, Travel, Fitness

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