Manager Supply Chain
Resume:
Bryan Crittenden
*** **** ***** **. ****: (***)-
Lititz, PA 17543 *****.**********@*******.***
Operating Leadership with demonstrated top and bottom line performance
. Operating Executive for a Private Equity firm (EG Capital Group) and
CEO/President of two premium food companies with challenging business
issues, low profitability and sub-optimal capital structures. Both
companies were restructured and rebuilt.
. VP-Hershey Latin America responsible for building a $250m business
growing at +10% combined with significantly enhanced profitability
(EBIT margins improving +400 bps).
. VP-Hershey International Business Development responsible for
accelerating growth in Global markets.
. CEO for PepsiCo's $200m Polish confectionery company achieving real
volume growth and record EBITDA (+150%) in a declining consumer
market.
. VP-Country Manager for Groupe Danone's Biscuit Operations in Poland
building a $100m business in three years generating a 12% EBIT margin.
Financial Leadership that maximizes value creation and business performance
. SVP-CFO for Danone's $1 billion North American Water operations.
Led/Supported transformation of the business through a combination of
strategic alliances, joint ventures and restructuring initiatives.
. Finance lead for creation of a JV with Suntory Water Group building
the largest Home and Office Delivery business in the USA.
. CFO of a publicly traded Company in Poland. Led the tax, legal and
business restructuring of PepsiCo's Polish subsidiary.
Professional Experience
EG Capital Group (Private Equity) Operating Executive May
08- Present
Operating Executive for EG Capital Group. EG Capital Group is a Private
Equity firm with investments across North America focusing on the Consumer
sector. My operating positions:
1. President and CEO-Laura Secord (130 store chain with revenues of $80m
based in Toronto, Canada). Timing: July 2008 to February 2010
2. President and CEO-Cheeseworks ($80m importer/distributor of fine foods
with operations based in New Jersey and California). Timing: July
2008 to March 2010.
Laura Secord: The leading chocolate retailer in Canada with high brand
awareness but with low financial returns.
Designed and led the fast restructuring of the business (strategy, supply
chain, systems, processes and organizational structure) in 6 months to
facilitate divestiture. We successfully completed the sale of the business
in early 2010. Performance headlines include:
. Delivered improved EBITDA: -C$3m loss to C$5m profit in one year in a
challenged retail environment.
. Rebuilt the Supply Chain moving toward "just in time" production
delivering over $1m in savings with improved product quality and
reduced working capital
. Reduced operating cost by $5m by right-sizing HQ headcount (-45%),
lowering store labor costs (-10%) and restructuring and rebuilding the
Leadership Team
. Modified the growth strategy to focus on profitable growth, core
chocolate and increased traffic, basket and gross margin dollars
. Led the Sale Process of the company (completed in February 2010)
Bryan Crittenden
Page 2
Cheeseworks: A leading fine food importer/distributor with focus on
specialty cheese. The company's low financial performance was negatively
impacted by the loss of its largest customer (25% of revenue) in early
2008.
Designed and led a program to rebuild and refocus the business: strategic
thinking, systems, processes, supply chain and the organization in 12
months. Performance headlines include:
. Adjusted the growth strategy to focus on "greater Deli", improved
service levels, selective innovation and enhanced product and customer
focus
. Installed a new Leadership Team and new organizational structures
. Re-designed the commercial agenda, rebuilt the supply chain, installed
and stabilized a new enterprise system
. Delivered annualized savings of over $2.5m with additional savings of
$2.5m identified.
The Hershey Company 2004-
2008
The Hershey Company VP-International Bus Development 2007-
2008
VP-Latin America 2004-2007
Key member of a small team recruited to build a profitable, fast growing
international business for the Hershey Company. Strategic areas of focus
to build profitable growth were Latin America, Asia, and Eastern Europe.
. Developed new strategic thinking for the LA Region that created
profitable growth and value by focusing on selected geographies,
"advantaged" categories and brands, an improved "go-to-market" model
and lower operating costs.
. Led the turnaround of the Mexican business. This included rebuilding
the growth agenda, stabilizing the businesses processes and fast
integration of the Lorena acquisition.
. Installed new management in each of the three LA business units
changing over 65% of the senior teams and 50% of total management.
. Global Growth: Led business development and global growth activities
for the International division to accelerate the building of
profitable scale in targeted markets. The primary areas of focus were
the Confectionery and Beverage categories in Mexico, Brazil, Greater
China and Greater Russia. A "Deal flow" pipeline was created
consisting of +20 projects. Headline results included:
o JV in Brasil with Bauducco was completed in March 2008
o Acquisition in Mexico entered Due diligence stage ($80m
opportunity)
o NBIV signed in China for an Acquisition ($25m confectionery
business)
o Established and progressed negotiations in China to build a
Strategic Alliance with the Bright Group (Shanghai)
o Confidentiality Agreements signed in both Russia and the Ukraine
for possible acquisitions and/or strategic alliances
o Led an acquisition and "market entry" team in Russia working
with McKinsey, Morgan Stanley, Linklaters and Fleishman-Hilliard
Groupe Danone, Paris France 1999-
2003
Danone Waters of North America SVP-Finance/IT, CFO
2002-2003
Key member of a core team leading the process of transforming Danone's low-
return North American water business into a stable, profitable operation
focused on its core Evian brand combined with Joint Ventures and Strategic
Alliances in the North American market.
. Led/Supported the creation of a JV with the Coca Cola Company for the
$350m Retail Waters business in the US Market.
Bryan Crittenden
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. Led the transition and integration for both the Retail Joint Venture
and the Imported Waters Master Distribution Agreement integrating
Sales, Supply Chain and back-office operations.
. Finance lead for creation of a JV with Suntory Water Group building
the largest Home and Office Delivery business in the USA. This
included securing $550m of structured debt with a B1/B+ rating.
. Led stabilization of DWNA business performance through multiple
restructuring and cost reduction initiatives with annualized savings
exceeding $45m.
. Rebuilt the Finance, IT and Legal functions supporting North America
by re-designing functional processes and structures and upgrading the
organizational skill-set. The project yielded improved information
integrity and enhanced decision support combined with a 40% reduction
in costs.
LU-Polska VP/Country Manager
1999-2001
LU-Polska was created in March 1999 through the merger of Danone's existing
Polish biscuit operations with PepsiCo's Wedel biscuit business.
. Built Danone's biscuit business in three years from $6m revenue
(losing $4m EBIT) to a $100m business generating a 12 % EBIT margin
and 55% value share.
. Created a new marketing growth strategy based on consumer needs and
expectation to develop frequency, consumption and market share. The
initiative incorporated the launch of the global "LU" brand based on a
new "taste and energy" platform.
. Achieved volume growth (in a declining consumer goods market) combined
with strong improvements in profitability, cash flow and returns:
1999 2000
Sales +7% +14%
Profit +90% +11% (+250%,
comparable)
PepsiCo Inc., Purchase, NY. 1996-1999
E. Wedel SA Chief Executive Officer-E. Wedel Sweet BU
Chief Financial Officer- E. Wedel SA
E. Wedel SA had revenues approaching $300 million and was Poland's market
leader in Chocolate, Biscuits and Salty snacks. The Sweet business unit
was comprised of two operating companies (Jedyna Chocolate and Delicja
Biscuits) with consolidated revenues exceeding $200 million and an EBIT
margin of +10%.
Chief Executive Officer
. Developed and implemented a shift in strategy for the Wedel Sweet
companies focusing on core brands, consumer needs and expectations,
and profitable, sustainable growth
0. Designed and lead the restructuring of the Wedel business and
organizational structure with annualized savings of $10m. This
project was completed in 3 months.
. Led the divestiture of the Sweet Businesses finalizing both
transactions in less than four months. All transaction and value
creation objectives achieved /exceeded targets.
Chief Financial Officer
1. Led/Supported the tax, legal and business restructuring of the
Polish business working with Tax and Legal consultants creating over
$150m of value.
. Managed the divestiture and transition of the E. Wedel SA
Confectionery BU.
. Created a new Finance/IT organization (focused on business
processes) improving both customer service and management control as
well as reducing operating cost.
. Led/Supported delisting of E. Wedel from the Polish stock exchange.
Bryan Crittenden Page 4
Campbell Soup Company, Camden, NJ 1986-1995
Campbell Germany Group Finance Director 1993-
1995
Campbell's UK Ltd. Finance Director (UK)
1990-1992
Campbell Soup Co. Director-Financial Accounting (International)
1989-1990
Campbell Soup Co. Manager-Corporate Audit
1986-1988
Peat Marwick Manager-Audit
1981-1985
Education: West Chester University
1981
BS Accounting (cum laude)
Certification: Certified Public Accountant
1982
Awards: PepsiCo: Presidents Award
1997
Hershey: Chairman's Award
2007
Interests: Food, Wine, Travel, Fitness
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