Sales Accounting

Joseph M. Rooney, CPA

*** ***** ***** *****

Bridgewater, N.J. 08807

(c) 917-***-**** (h) 908-***-****

*********@*********.***

Summary: A CPA with more than twenty years diversified experience,

including almost fifteen years as a Controller/CFO/VP of Finance.

Experienced in managing the day-to-day financial and administrative

operations of an entity, including the monthly close process, budgeting,

forecasting, financial reporting, SEC reporting, human resources and

supervision of staff. Work experience is a mix of large and small,

publicly- and privately-held companies, across the technology, financial

and consulting services industries.

Professional Experience

SecurView, Inc. Edison, NJ

Oct 2007 - present

Chief Financial Officer

. Responsible for the day-to-day finance operations of a privately-held

managed security services company, including full financial statement

reporting to Board of Directors, annual budgets & forecasting, monthly

closing process, supervision of accounting and administrative staff (

including the management of an offshore subsidiary in India), contracts

negotiation, securing company business insurance

. Establishment of financial and internal control policies and procedures

around accounts payable, accounts receivable, financial reporting and

interrelated business processes

. Worked with founders to secure Company's first external funding, a $5

Million private placement.

Havas, N.A., Murray Hill, N.J. (office moved to New York)

2006 - Oct 2007

Assistant Controller

. Responsible for the day-to-day accounting operations and financial

reporting for the North American HQ of Havas, a multinational $2B

advertising firm. Also responsible for the accounting and reporting of

special purpose entities within the Havas family of companies, including

monthly and quarterly IFRS reporting to head office in France.

. Planned and executed a successful migration of the company accounting

system from its legacy system to Peoplesoft.

. Primary liaison to external accountants (E&Y) for accounting side of

corporate audit

. Worked closely with Treasury Dept for analysis of subsidiary cash

pooling/funding

. Supervised staff of two to four people.

. Started as consultant and hired as employee

Resources Global, Parsippany, NJ (hired by client)

2005

Consulting Associate

. Project-based consulting engagements at client sites. Significant

projects include :

o Performed the analysis and correction of an underfunded 401k plan

o Created an excel-based balance sheet and cash flow forecast model to

be used in the annual budget and financial reporting process

o Wrote accounting policies and procedures for a company preparing for

an IPO

netForensics, Inc., Edison, NJ (startup, cash flow problems )

2000 - 2005

CFO/ Vice President of Finance

. Responsible for the day-to-day finance operations of this privately-held

enterprise software Company, including full financial statement reporting

to Board of Directors, annual budget process, forecasting (esp. sales,

expenses and cash flow), monthly closing process, supervision of

accounting and administrative staff, contracts negotiation, establish and

implement finance and internal control policies, tax planning, securing

company business insurance

. In 2000, worked with founders to secure Company's first external funding,

a $7 Million private placement. Led the Company on two additional

private placements: a $13 Million financing in 2001 and a $12 Million

financing in 2003

. In 2001, secured for the Company a $3 Million credit facility to

refinance equipment purchases and provide additional working capital

support

. Negotiated and closed an OEM contract with Cisco whereby Cisco would

resell the Company's product, providing the Company with instant

credibility in the marketplace and dramatically increasing the Company's

sales thru channels

. Primary legal resource for Company: negotiated sales and license

contracts, vendor contracts, reseller agreements, lease contracts, NDA's

and employee-related agreements

. Increased profitability by controlling costs, implementing various cost

control policies, including those pertaining to sales T & E expense and

revising sales compensation plans

. Improved revenue and cash flow by implementing maintenance renewal

programs that had customers renewing earlier and increased maintenance

retention rate to 90%. Also implemented account collection procedures

that reduced DSOs by 30%

. Supervised staff of 4 direct accounting reports. Also supervised the

entire HR function, possessing a working knowledge of employment issues,

employee matters and employee benefits programs (stock options, 401(k),

and health benefits)

. Coordinated annual financial audit and tax return with external

accountants

A & J Solutions, Bridgewater NJ

1998 - 2000

Sole Proprietor

. Provided accounting/financial/tax/legal/management consulting services to

companies in the NYC metro area. Clients included software companies,

consulting service companies, web-audit service company and a nonprofit

entity.

. Guided web-audit service company to initial external financing ($5

Million private placement)

Market Arts Software, LLC, New York, NY

1994 - 1998

Financial Controller

. Responsible for the day-to-day finance and administrative operation of a

consulting services company, including budgeting, forecasting and

financial reporting to the Board of Directors.

. Established the creation and operation of special-purpose companies

within the Market Arts Group (web audit, real estate management, java

training, consulting), oversaw the day-to day operations thereof and was

primary contact for legal, accounting, HR and tax issues. These

companies were eventually spun-out from the Market Arts Group and sold to

third parties

Bankers Trust Company, New York, NY

1989 - 1994

Assistant Vice President

. Prepared the quarterly and annual financial SEC reports (10K, 10Q) as

well as provided the financial data and review for SEC debt and equity

filings. Prepared quarterly earnings press releases.

. Responsible for financial reporting and accounting for foreign subs and

branches and analytics of financial statements in International Reporting

Group.

. Analyzed potential impact on the Corporation of pending and/or proposed

accounting pronouncements

Manufacturers Hanover Trust, New York, N.Y

1987 - 1989

Audit Officer

. Managed and supervised security-related audits (security processing and

accounting, personal investment trusts, foreign exchange, physical

counts, mortgage-backed, etc)

KPMG, LLP, New York, NY

1984 - 1987

Audit Senior

. Executed financial audits with a concentration in banking and financial

services. Handled the audit planning, supervision of staff, financial

reporting including letter to management of audit findings, client

relations.

Education and Certifications

Manhattan College

Magna Cum Laude: B.S. in Accounting and Computer Information Systems

New York State CPA 1988

References available upon request

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