Aaron M. Kralovic

**** ****** **.

San Diego, CA. 92117

216-***-****

abmte0@r.postjobfree.com

Professional Summary

A proven top performer with a demonstrated ability to sell and negotiate.

Continually leveraging strategic relationships to add sales revenue to the

business while growing the customer. High energy, articulate,

professional with excellent analytical, planning, organizational and

negotiation skills. Reputation for increasing market share. Ability to

nurture long-term customer relationships, through accurate forecasting

ability, conflict resolution and consultative selling skills.

A leader that thrives in a challenging environment, who builds cohesive

teams, that contributes to a company's efficiency, organization, growth and

profitability.

Summary of Sales Awards

2008 Q2 Pinnacle Award 2007 "You Rock" Sales

Award

Q3 DSM Sales contest winner Top Divisional Annual Comp

Sales Winner 2003

Top Monthly Sales Award for six consecutive months National

Merchandiser of the Year Award

Professional Sales Experience

Pacific Clay Products Inc. 2009 to 2010

Architectural Consultant

Develop and leverage high level, strategic relationships with the design

and construction departments for all Universities located in Southern

California, including; UCLA, USC, UCI, UCR, UCSD, Cal Poly. Generate

product solutions to meet the technical demands of a diverse customer base

consisting of Health Care Networks, School Districts, Municipalities,

Federal GSA Representatives and Regional Mass Transit Authorities. Primary

focus is to create new business opportunities to expand brand recognition

and overall local product category market share.

Owens Corning Masonry Products 2006 to

2009

Architectural Sales Representative 2007 to 2009

Builds strategic partnerships with national accounts, residential builders,

building officials and the specification community to secure proprietary

specifications creating demand for the distribution network. This demand

creation role searches out opportunities, leverages the strength of the

sales team and mobilizes other resources within Owens Corning to add

measurable, time bound base to the business.

. Deepen and broaden strategic relationships with Residential Builders,

Developers and Architectural firms increasing visibility and market share

by 20%.

. Manage the regional project database to assure seamless transition of

created demand to the distributor sales team and their customers.

. Secured 1.4 million SQ/FT of specifications for OCMP product lines of

which 453,000 SQ/FT was sold in 2008.

. Procured national pricing agreements with national accounts including

Taco Bell, Wal-Mart, McDonald's, increasing profitability by adding

upside volume to the business.

. Successfully facilitated the launch and adoption of the value priced

ProStone product offering into the Southern California market resulting

in 21 project conversions from competitors in 2008.

Aaron M. Kralovic

. Disseminate Sustainability value propositions to increase specifications

and product penetration within the design community.

. Collaborate with municipalities and building code officials to promote

and enforce manufactured stone veneer code standards in the marketplace.

Area Sales Manager 2006 to 2007

Leverage and partner with relationships within the distribution network and

masonry community to increase pull through sales and market share within

the respective area. Provide opportunities and solutions to customer needs

that provide differential value resulting in the increased sales volume for

the distributor and masonry contractors.

. Manage corporate programs and strategies tailored to customers'

specific needs and service platforms.

. Monitor metrics measuring market variables, product margins and product

sales volumes to increase profitability of territory resulting in a 23%

increase in margin for 2007.

. Implemented The Home Depot Pro Desk Sales program with a key distributor

increasing their sales volume of Cultured Stone by 17% in 2007.

180s LLC. 2005 to 2006

Senior Account Manager, Baltimore, MD.

Develops, manages and maintains all National Retail Chains for the Gorgonz

brand. Responsible for more than two thirds of the brand's annual

forecast, dictates that a very high priority must be placed on all aspects

of managing the P & L process. Sourcing and developing programs that are

mutually beneficial to market/channel growth and corporate profitability,

is another key area of concentration. Intense emphasis is placed on new

distribution, to help grow revenue for the brand, while maintaining

existing programs.

. Manage the budget process for the Gorgonz brand.

. Responsible for the P and L analysis of all program elements.

. Creates profitable sales programs for these respective accounts by

determining pricing, discount allowances, volume rebates, co-op, payment

terms, markdown and RTV strategy.

. Develops and reviews metrics to monitor sales performances within

perspective accounts to reach corporate sales goals.

. Plays an integral role in the alignment of product and packaging

development with brand and channel strategies to increase market

potential.

. Manages the execution of national programs via independent rep

agencies.

. Assist in overseeing operations for all sales programs, from acceptance

of the order to the confirmation of delivery to the customers' doors.

. Supervise the annual tradeshow executions for the Gorgonz brand.

. Continually grows and develops account base.

Porter-Cable Corporation 1998 to 2004

Divisional Sales Manager, San Diego, CA.

2001 to 2004

Manage and direct the overall sales program for the Home Depot National

Account, the company's largest account. Oversee Home Depot buying office

in Los Angeles. Synchronize the efforts of three regional managers and

twenty-eight territory representatives. Constantly redesign and

restructure business plans in order to streamline operations.

. Develop and nurture long-term relationships with high profile customers.

. Confident problem solver that is flexible and able to adapt to

changing priorities.

. Strong ability to conceptualize, develop and spearhead innovative

marketing and promotional strategies, that expand market penetration that

maximizes sales.

. Provide "Real time" point of sale information to adjust pricing,

forecasting and inventory levels.

Aaron M. Kralovic

. Coordinate with supervisors to direct, motivate and execute sales

promotions that realized a 15% lift in comp sales for the division in

2003.

. Develop and manage budgets and forecasts for division.

. Coordinate new product launches from focus groups to line reviews to

emergence into the marketplace.

Retail Sales Supervisor, Cleveland, OH. 2000 to 2001

Proactive leader of the regional operations for 12 territory sales

representatives. Oversee multiple product line representation in 115

Retail Home Improvement Centers located throughout the Eastern Great Lakes

Region. Manage day to day service responsibilities to provide direct and

focused leadership to a sales team. Conduct market research and devise

effective sales strategies to identify and maximize opportunities for

increased efficiency and profitability.

. Exceeded regional sales quota by 22%.

. Actively trained and developed field representatives in product

knowledge, territory management, and sales skills for employee's overall

career advancement.

. Recruited, hired and trained top candidates.

. Realigned resources and manpower to changing market environments.

. Promoted team-building skills. Motivated employees by exhibiting

leadership qualities that instilled empowerment to achieve maximum

results.

. Devised numerous "National" enhancements in territory management,

representative training procedures and sales promotions.

. Accelerated sales volume by utilizing new approaches and protocols.

. Sold the largest District order in the company's history of $2.6 million

dollars.

Retail Sales Representative, Manahawkin, NJ. 1998 to 2000

Responsible for selling company products and services in retail accounts.

Provided customer product knowledge and service to sales floor associates.

Sold in and executed corporate promotions. Designed and arranged displays

to enhance product brand name recognition and increase sales. Managed and

expanded existing territory. Achieved and maintained monthly, quarterly

and annual sales quotas.

Education Bachelor of Arts -Major: Psychology Cum Laude

University of Toledo, Toledo, OH. 1996

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