Customer Service Design

Russell Granger

Digital Brand Strategy & Creative Team Leadership

abmt78@r.postjobfree.com

Summary

Since co-founding a trailblazing digital marketing company in 1994, I have helped top brands create

and deploy customer-centric interactive media.

Specialties

brand strategy, online advertising, user experience, creative team leadership, UI and visual design,

copy writing, client presentations

Experience

Vice President, Digital Branding at Gigante Vaz Partners

2003 - Present (6 years)

Responsible for the agency's digital channel and brand strategy practices

Selected accomplishments:

• Built agency practice: web advertising, site design, SEO, SMM

• Ricoh's largest and most successful online ad campaign

• Web site redesign for Donna Karan's Urban Zen brand

• Highest segment CTR averages for St. Martin's Press titles

• Comprehensive brand revitalization for Let’s Go travel guides

• Extensive UI design for several web-enabled application clients

• Video-centric web site for Teknoforce Network Services

• Numerous blog design & builds, with editorial & content strategy

• Database marketing strategy & creative for Waterford Crystal

About the company: Advertising agency serving a diverse range of business and consumer brands

for 20 years. Television, digital, print, outdoor, direct. Full media planning and buying services.

Clients include Ricoh, St. Martin’s Press, Bugle Boy Jeans, Crillon Importers, Standard & Poors,

McDonald’s, Toshiba.

Creative Director at Multimedia Solutions

2001 - 2003 (2 years)

Responsible for: brand and creative strategy, design team management, client presentations

Selected accomplishments:

• Brand strategy & digital design for Lucent New Ventures

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• Ad campaigns for world's leading HR outsourcing provider

• Development & design for Newell-Rubbermaid brand launch

• Web site design for Ticona multinational chemical corporation

• Online marketing and SEO for Kyocera Mita

About the company: Digital branding, online marketing, and web site design for major brands

including Panasonic, Verizon, Citigroup, Coty, Paul Stuart, Mercedes Benz, Lipton, Dow Jones

Senior Brand Consultant at IBM Global Business Services

1999 - 2001 (2 years)

Responsible for: competitive & best-practice research, site diagnostics, brand strategy, creative

solutions, design team leadership

• Global brand strategy and site network design for Samsonite

• Key Bank Intranet portal strategy & global navigation design

• Phoenix Home Life web site visual design

• Methodology for heuristic site analysis service offering

• UI design of web-based app for interactive training

About the company: Mainspring was acquired by IBM as a consulting and professional services firm

partnering with Global 2000 clients to develop and commercialize online business initiatives. Clients

included American Express, IBM, McGraw Hill, Honeywell, The New York Times, Morgan Stanley,

Samsonite, CSFB.

Co-founder, Vice President at Entertainment Drive

1995 - 1999 (4 years)

Responsible for: Client services, site design & content, brand management, editorial, live event

production, marketing and PR

Selected accomplishments:

• Creative services practice development

• Editorial and news team management

• Live event coverage for the Oscar, Emmy and Tony awards

• Web site design for entertainment studios and celebrities

• Content syndication and cross-promotional partnerships

About the Company: Early category leader in bringing news and publicity online for the major movie

studios and television networks. Initially launched on CompuServe as a branded destination, eDrive

became one of the most popular sites on the service, generating a membership of over one million

worldwide. The company grew to 45 on staff and expanded to include Internet strategy and creative

services for its entertainment clients.

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Marketing Director at ProEd Corporation

1989 - 1994 (5 years)

Responsible for: Advertising, promotions, media relations, collateral. Trade articles, ad copy and

direct mail letters. Up to 10 direct reports.

Selected accomplishments:

• Increased direct mail response from .75% to 3.25%

• Increased sales leads by over 200%

• Wrote regular editorial columns in trade press

• Conducted numerous trade press ad campaigns

• Designed and produced all marketing collateral

• Video promotional production & trade show displays

About the company: Multimedia corporate training programs on sales, negotiation, teamwork and

customer service licensed to 200 major corporations in 36 states and seven countries including

Aetna, American Express, AT&T, Citicorp, Liberty Mutual, Prudential, Squibb Corporation, and

Travelers.

Education

New York University

BA, Film & Television, 1982 - 1984

Northwestern University

Communications, 1980 - 1982

Parsons School of Design

Graphic Design, 1980 - 1980

Honors and Awards

2001 Samsonite web branding citation by Interbrand

1997 PC Magazine cover and “Best of the Web” citation (Entertainment Drive)

1995 Smithsonian Computerworld Awards, “Innovator” (Entertainment Drive)

1990 Chicago Film Festival, Intercom Division, Gold Plaque

1989 JVC National Video Awards, 1st Place

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Interests

social media, modular technology, photography, New York and Brooklyn history, semiotics, language

and lexicon, '50s jazz, mid-century modern design

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Russell Granger

Digital Brand Strategy & Creative Team Leadership

abmt78@r.postjobfree.com

Contact Russell on LinkedIn

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Contact this candidate