Marketing Sales

Mark S. Belinsky

*** ******** ******, ********, ************* 02090

781-***-**** [h] 781-***-**** [m] ************@*******.***

Summary

Senior Marketing and Business Development Professional with a passion

for driving rapid growth with a focus on ROI. Proven record as a

motivational team leader and initiative driver. Significant direct

marketing expertise in traditional and online environments. "Dealmaker"

in interactive, publishing, financial services telecommunications,

automotive, and sports industries. Key qualifications:

< Start-ups/Growing Businesses: Success in developing businesses in

publishing, membership-based organizations, mortgage banking,

internet start-ups, and advertising. Demonstrated ability to raise

capital, drive growth, and develop profitable partnerships.

< New Product Development: Created, developed, and launched products

including: successful revenue generating product for public

television auctions; a proprietary video email technology and

tracking system, and an interactive telephone programming that

served as a major fundraising program.

< Marketing Management: Directed national advertising agencies and

in-house marketing departments, with budgets of $500K-$20M and

teams of 5-100. Spearheaded corporate identity and branding

initiatives; lead multiple ROI-driven direct marketing businesses;

architect of award winning event and sports marketing promotional

campaigns.

< Business Development/Channel Development: Prospected, negotiated

and closed high-profile online partnerships with major brands

generating over $100M in sales. Expert in the Affinity/Co-branded

space; negotiated hundreds of marketing agreements with Fortune 100

companies and the nation's top 1,000 Affinity groups

Experience

GORDON BROTHERS GROUP, Boston, MA 2009-present

Global advisory, restructuring and investment firm specializing in the

retail, consumer products, industrial and real estate sector in North

America, Japan and Europe.

VP - Marketing

Provide strategic direction and execute corporate and divisional

marketing strategy to strengthen the company brand and maximize the

return on marketing investment

< Established the first-ever marketing committee and gained consensus

for the $2.6M 2010 marketing plan from key Principals and Managing

Directors

< Developed Monthly Marketing Dashboard providing data and

comparisons of key marketing activities, response rates and ROI

calculations

< Revamped email strategy resulting in 50% increase in open rates

< Created and introduced GBG Tube, breakthrough video email

technology and tracking system that dramatically increased user

engagement and response with a positive impact on the GBG brand

The Fenway Team (NOW fAIRWAY iND mORTGAGE), Norwood, MA 2005 -

Present

National mortgage banking firm with over $3billion in origination in 2009

Principal

Started-up successful non-depository mortgage bank branch; grew business

to over $70M annually. Recruited, hired, and trained 12 originators.

Established loyal customer based; average loan of >$350K; ranked 10th of

over 400 producers in the country in 2009.

< Created a customer-relationship model that reduced errors and

improved time to close. Achieved referral rate of 90% and 100%

retention of long-standing partners.

Prime Financial, Southborough, MA 2003 - 2005

The largest independently owned non-depository mortgage bank in the

nation ($2B)

EVP - Marketing & Business Development

Developed and managed new channel strategies, direct marketing, marketing

communications, and sales promotion. New initiatives generated over

$500M annually while dramatically limiting the company's downside risk.

Drove e-commerce lending team to over $240M in annual origination

< Prospected, negotiated and closed marketing partnership with

www.upromise.com which generated over $120M annually in mortgage

origination.

< Introduced Homebuyers Protection Plan included in over 30% of all

transactions

< Led team that acquired and integrated independent brokers,

representing $150M+ annual origination

Microfinancial (NASDAQ:MFI), Waltham, MA

2001 - 2003

The leading finance company in the microticket leasing industry.

SVP - Sales & Marketing

Directed over 100 professionals in sales, marketing, and lease

processing. Managed dealer base of over 1,100 and $140M in annual lease

origination. Developed new product and pricing strategies; revamped

dealer acquisition strategies. Grew general equipment to $30M in

origination in less than six months

IWant.com, Burlington, MA 1999 - 2001

Venture-funded start up; evolved from a destination marketplace to ASP

VP - Marketing & Business Development

Obtained Series A and B venture financing from Matrix Partners and Pequot

Capital ($12M). Directed sales, marketing and business development.

Drove company re-launch from destination site to ASP. Created affiliate

network with over 2,000 active referring sites.

< Outperformed sales, acquisition cost, network traffic, and

marketing budget seven consecutive quarters.

< Negotiated key business development deals with Microsoft,

Doubleclick, L90, and Coolsavings.

< Managed interactive advertising, PR, and affiliate marketing

agencies. ($800K annual budget)

Trans National Group, Boston, MA 1989 - 1999

World's leading affinity direct marketing company. Over 6,000 clients and

100 million endorsed members. Promoted five times in ten year.

President, Club Development

< Founder, United States Golf Society and The Adventure Club of North

America. Directed business strategy, customer acquisition,

segmentation, modeling, retention, fulfillment, event marketing,

and product development. Grew from launch to over 400,000 paid

members and $12M in revenue in less than 24 months.

Publisher/Editor-in-chief for two bi-monthly consumer magazines

(400,000 circulation)

VP Corporate Marketing

< Key member of affinity mutual fund launch team. Performed due

diligence for private equity fund investments; Restructured

marketing department of 30 professionals into five dedicated profit

centers; managed in-house ad agency

VP Marketing TNC

< Launched TNCI, an affinity residential and commercial long-distance

product. Built sales volume from start-up to $60M in annual

revenue; oversaw marketing budget of $12M+. Achieved a 50%

increase in both direct mail and telemarketing productivity

AVP Direct Marketing

< Increased response rates for premium-based fundraising programs

utilizing sophisticated database marketing methodologies.

Additional Experience 1983 - 1989

Nissan Motor Corporation, Marketing Manager

British Telecommunications, Vice President of Marketing

Fidelity Investments, Product Manager

Burger King Corporation, Area Marketing Manager

Ingalls Associates Inc., Assistant Account Manager

Education

Whittemore School of Business and Economics, University of New Hampshire,

Durham, NH

B.S. Marketing/Communications

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