Manager Sales

Summary of Qualifications

Results oriented, bi-lingual (Mandarin Chinese) marketing, business

management, development and operations expert with over thirteen years of

international retailing and brand management experience with large, well

known retail and premium brands

Professional Experience

Pernod Ricard/ABSOLUT VODKA - Hong Kong SAR, China 9/2004-1/2010

REGIONAL DIRECTOR, ASIA PACIFIC 10/2005 - 1/2010

REGIONAL DIRECTOR FOR THE MANAGEMENT OF PREMIUM SPIRITS PORTFOLIO FOR

ENTIRE ASIA PACIFIC REGION AND MEMBER OF THE INTERNATIONAL MANAGEMENT TEAM

OF ONE OF THE TOP TEN GLOBAL WINE & SPIRITS COMPANIES. RESPONSIBILITIES

INCLUDED ALL COMMERCIAL, STRATEGIC, AND MARKETING ISSUES, AND COOPERATING

FOR ENTIRE ASIA PACIFIC REGION INCLUDING CHINA, TAIWAN, HONG KONG,

AUSTRALIA, NEW ZEALAND, JAPAN, KOREA AND SOUTH EAST ASIA. SET UP AND

MANAGED ONLY INTERNATIONAL BRANCH OFFICE WITHIN THIS DIVISION OF THE

COMPANY.

. MANAGED REGION WITH TOTAL TURNOVER OF USD$35M WITH YEAR ON YEAR GROWTH

OF 20%

. PLANNED AND DROVE EXECUTION OF MARKETING PLANS ACROSS REGION WITH

TOTAL MARKETING BUDGET OF OVER $10M ACROSS ALL MARKETS

. DIRECTED AND COOPERATED WITH ADVERTISING AND PR AGENCIES FOR CREATIVE

PLANNING AND EXECUTION OF MAJOR MARKETING ACTIVITIES IN FOCUS MARKETS

(CHINA, AUSTRALIA, KOREA, TAIWAN) INCLUDING NEW PRODUCT LAUNCHES,

SEASONAL CAMPAIGNS, AND BRAND IMAGE BUILDING ACTIVITY

. PERSONALLY RECRUITED, HIRED, AND TRAINED STAFF (TEAM OF 5) TO PERFORM

ALL TASKS NEEDED FOR COMPLETE BUSINESS MANAGEMENT FOR REGION INCLUDING

MARKETING, FINANCE, AND ADMINISTRATION

. IDENTIFIED FOCUS BRAND MARKET UNITS AND CREATED STRATEGIC DEVELOPMENT

PLANS TO CAPITALIZE ON KEY OPPORTUNITIES FOR FAST GROWING ASIA PACIFIC

REGION

AREA MANAGER JAPAN, KOREA AND SOUTH EAST ASIA 9/2004 - 9/2005

FIRST EMPLOYEE HIRED BY ONE OF THE WORLD'S TOP TEN WINES AND SPIRITS

COMPANY TO WORK IN OVERSEAS OFFICE. HIRED TO MANAGE AND DEVELOP WORLD

FAMOUS ABSOLUT VODKA BRAND IN 8 MARKETS ACROSS THE ASIA PACIFIC REGION.

. WORKED CLOSELY WITH DISTRIBUTORS TO EXECUTE GLOBAL MARKETING PLANS

ACCORDING TO LOCAL MARKET CONDITIONS

. RESPONSIBLE FOR P&L THAT ACHIEVED 20% PROFIT GROWTH AND ABOVE BUDGETED

SALES VOLUME GROWTH FOR REGION

. DEVELOPED STRATEGIC PLANS FOR 3-YEAR DEVELOPMENT OF ABSOLUT BRAND IN

KEY MARKETS; JAPAN AND KOREA

ALLIED DOMECQ QSR- GLENDALE, CA 5/2001 - 8/2004

INTERNATIONAL BUSINESS MANAGER, ASIA-PACIFIC REGION

RETURNED TO PARENT COMPANY OF CHINA JOINT VENTURE TO EXPANDED ROLE WITH

REGIONAL RESPONSIBILITIES OVERSEEING OPERATIONS AND DEVELOPMENT OF TWO

MAJOR QSR BRANDS IN ASIA-PACIFIC, SPECIFICALLY KOREA, JAPAN, CHINA, GUAM

AND ALL US MILITARY BASE OPERATIONS. WORKING CLOSELY WITH INTERNATIONAL

LICENSEES AND JOINT VENTURE PARTNERS TO FURTHER DEVELOP BRAND PRESENCE

WHILE IMPROVING OPERATIONAL EFFICIENCY ENSURING PROFITABILITY AND

MAINTAINING BRAND INTEGRITY.

. WORKING CLOSELY WITH TWO LARGEST INTERNATIONAL JOINT VENTURES ON

IMPLEMENTATION OF MAJOR OPERATIONAL INITIATIVES

. Achieved annual development goal of over 70 new points of distribution

while increasing regional profit for parent company to USD$17M

. Successfully manage relationships with many different Asia-Pacific

licensees/joint ventures

Beijing Allied Faxi Food Company- Beijing, China 1/1998 - 5/2001

GENERAL MANAGER 1/2000 - 5/2001

Top executive and board Director for Sino-Foreign joint venture ice cream

factory focused upon the production and distribution of high quality ice

cream and dairy products. Key responsibilities include financial

management, staff development, sales performance, P & L performance, and

new business development.

. INVOLVED IN THE RECRUITING AND TRAINING OF KEY EMPLOYEES AND MANAGED

THE PERFORMANCE OF 130 EMPLOYEES ACROSS TWO OFFICES IN BEIJING AND

SHANGHAI

. Managed the facilitation of $6+ million in annual sales

. Streamlined operations and improved P & L performance by 80 percent

through the concentration of company assets towards heightened margin

products and controlling expenses

Director of Retail Operations 1/1998 - 12/1999

Created and implemented strategic growth plan for Baskin-Robbins ice cream

and Dunkin' Donuts stores within the Beijing marketplace through thorough

market research and the creation of developmental models allowing for

profitable growth.

. UTILIZED ADVANCED RESEARCH STRATEGIES TO IDENTIFY AND PENETRATE AREAS,

NEGOTIATE LOCATION EXPENSES, AND PROVIDE OVERSIGHT TO THE DESIGN AND

CONSTRUCTION OF LOCATIONS

. MANAGED UP TO 25 PERSONNEL, ENSURING THE BEST SERVICE TO STORES AND

CLIENTS AS WELL AS EXCELLENCE IN INVENTORY CONTROL AND SERVICE TRAINING

. STREAMLINED ALL SOP'S TO ACCOMMODATE THE BUSINESS ENVIRONMENT WITHIN

CHINA, AIDING EMPLOYEES, FRANCHISEE AND MANAGEMENT TO BETTER UNDERSTAND

THEIR PERFORMANCE OBJECTIVES

. COLLABORATED WITH MARKETING GROUP TO CREATE AND LAUNCH AN ADVERTISING

PLAN THAT INCLUDED A COMPLETE MENU SYSTEM CHANGE, NEW PRODUCT LAUNCH

AND THE TAILORING OF MARKETING METHODOLOGIES TO CATER TO LOCAL

CONSUMERS. MARKETING EFFORTS YIELDED A 20 PERCENT INCREASE IN SALES

SUBWAY DEVELOPMENT ASIA, LTD. - TAIPEI, TAIWAN 11/1995

- 6/1997

Operations Manager

Chosen for new business development expertise to launch the first two

franchises of Subway Restaurants within the Taiwan marketplace.

Responsibilities included construction oversight, personnel recruitment,

staff training, and initial store management.

. MANAGED ALL FACETS OF STORE MANAGEMENT FROM HUMAN RESOURCES AND

TRAINING, TO EMPLOYEE SCHEDULING AND VENDOR RELATIONS, TO INVENTORY

CONTROL

. CREATED BILINGUAL ORDERING GUIDELINES TO ENSURE CONSISTENCY AND

ACCURACY WITH VENDOR RELATIONS

ADDITIONAL EXPERIENCE

TCI Manufacturing, Internal Sales Manager

1997

Paramount Pictures/20th Century Fox Film, Corporation, Assistant

Transportation Coordinator 1993 - 1994

Santa Barbara Co. Education Office-Center for Community Education, PR

Intern 1991 - 1992

Education

University of California- Bachelor of Arts in East Asian History Santa

Barbara, California

NATIONAL TAIWAN NORMAL UNIVERSITY MANDARIN TRAINING CENTER- MANDARIN

CHINESE LANGUAGE TAIPEI, TAIWAN

INTERNATIONAL LIVING HISTORY

Hong Kong, SAR, China 9/2004 - Present

BEIJING, CHINA 1/1998 - 5/2001

TAIPEI, TAIWAN 4/1994 - 1/1998

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