Tonya T. Woolfolk

Email: abmsd9@r.postjobfree.com

**** ********** ***** ****** *****: 630-***-****

Aurora, Illinois 60504 Home Phone: 630-***-****

SALES AND MARKETING PROFESSIONAL

CAREER SUMMARY

High performance, results driven industry leader with over 9 years of professional and managerial

experience in sales, marketing and tourism industry. A catalyst for change, demonstrating visionary

leadership, expertise, and distinguished performance in business development. Dedicated, multi tasked,

detailed oriented professional with a history of innovation and rapid professional advancement. Full

knowledge of all facets of the industry based on an extremely integrated background involving hands on

experience at every level.

Specialize in identifying and capitalizing on market opportunity to build revenue, capture key sponsorship

opportunities, and outperform competition. Excellent qualifications in marketing, budgeting, expense

control, staffing, training, and quality management. Contributed to significant revenue gains and cost

reductions. Seeking a new challenge. Available for travel and relocation.

Professional strengths include:

Team Building & Motivation Strategic Sales & Marketing Planning Sponsorship Negotiations

Advertising Production First Class Customer Service Internet Marketing Strategy

Budget Management Strategic Business Partnerships Loyalty Program

Information Technology Key Account Management Event Management

Revenue Growth & Projections Sales Training & Development New Business Development

PROFESSIONAL CAREER HIGHLIGHTS

Internet Sponsorship Coordinator 7/2005 – 1/2010

WOODFIELD MALL, Schaumburg, Illinois

Reported to Marketing and Sponsorship Director with three (3) direct level reports. Managed the Center's

internet, sponsorship, and Tourism programs as well as coordinated the center's advertising campaigns

production. Spearheaded special projects and prepared yearly marketing plans.

Key Contributions

Managed and allocated six figure budgets for Internet & tourism marketing programs. All projects

delivered within or under budget.

Attended trade shows and networking events to establish solid business connection in the local

business community and national tourism industry.

Selected to manage media planning and buying with advertising agency.

Assessed market demand and developed service offering for customer base.

Effectively managed sponsorship fulfillment tracking and administration.

Reviewed and update quarterly sponsorship revenue report and contract summary reports.

Planned and execute the Holiday events to increase photo set traffic and revenue.

Oversaw and manage seasonal advertising campaign production which includes television, radio and

print ads with our agency and merchants.

Secured merchant participation and ensuring each participating merchants products and names are

represented in all ad mediums.

Tonya T. Woolfolk Page Two

PROFESSIONAL CAREER HIGHLIGHTS\

Key Contributions (continued)

Provided outstanding website execution by updating the center site with merchant, sponsor, and

center events and promotional information.

Ensured overall marketing strategies are integrated into the web.

Results

Instrumental in securing over $200,000 in multiple year revenue.

Increased motor coach arrival in by 10% in 2007 and by 16% in 2008.

Continuously increased merchant paid sponsorship into motor coach shopping bag program.

PREVIOUS CAREER ASSIGNMENTS

Internet Ad Trafficker, Cars.com, Chicago, IL (5/2004 12/2004)

Sales/Event Manager, T & T Catering, Lisle, IL (4/2003 12/2007)

On line Marketing Coordinator, Sears Roebuck & Co., Hoffman Estates, IL (3/2001 5/2003)

Administrative Assistant, Pandolfi, Topolski, & Weiss, Oak Brook, IL, (8/1999 8/2000)

Administrative Assistant, Computer Task Group, Downers Grove, IL (7/1997 2/1999)

Administrative Assistant (Temp), McDonalds Corporation, Oakbrook, IL (4/1997 7/1997)

Sales Dept. Secretary (Temp), Remedy (Corn Products), Hickory Hills, IL (1/1997 3/1997)

Assistant Office Manager, Rose Management, Chicago, IL (6/1995 10/1996)

EDUCATION & PROFESSIONAL DEVELOPMENT

BA in Business Administration/Integrated Marketing Communications, DePaul University, Chicago,

IL, (Senior Class Status)

Certifications & Coursework:

Completed more than 100 hours of Project Management & Communication Courses

Pursuing Certified Special Events Professional Certification

Computer proficiency

Microsoft Windows XP, Microsoft Suites, MS Project, MS Access, MS Front Page, MS Publisher, MS

Outlook, Resumix, Clear Quest, Broadvision, HTML, Adobe Photoshop, In Design, Dreamweaver,

E.Piphany, Quicken, QuickBooks, DART

PROFESSIONAL AFFILIATIONS

National Tourism Association, Member (2006 Present)

American Bus Association, Member (2006 Present)

Choose Chicago (Chicago Convention and Tourism Bureau), Former Member (2006 2009)

Contact this candidate