Ritchie Campbell, MBA, PhD

abmsca@r.postjobfree.com Seattle WA

***** 425-***-**** 425-***-****

OVERVIEW

. CBO of diagnostic testing company. Used touch-screen computerized testing

to detect likelihood of memory and learning disorders for the elderly

(Alzheimer's). Longitudinal (over time) & bench-marked testing (similar

age, education) provided patient-warnings to physicians. Test units also

used to follow-up & evaluate intervention effectiveness. Positioned

company to drive remote testing units into medical practices throughout

the world.

. CEO of spinout to commercialize biotech parent's patents for consumer

health products (Alzheimer's, memory health). Evaluated worldwide

markets and competing products. Prioritized market entry. Wrote detailed

organizational, sales, manufacturing and financial plans. Identified

capital, headcount and organizational needs. Created sales strategies for

6 unique channels. Called on leading manufacturers- distributors.

Featured speaker at NIH investor events (east & west coasts) and national

NIH-CAP meeting. Presented to VCs and IBs. Expert on Parent's

nutraceutical patents (80+) & license agreements (Rexall, University of

Washington). Worked with leading IP lawyers on patent litigation (Fish &

Richardson; Jones Day; Heller Ehrman; Davis Wright Tremaine).

. CEO of publicly-traded Internet/Software Company ($20 million market

value, 135 employees). Presented to and won exclusive technology

partnership with Fannie Mae ($44 billion). Used technology to

fundamentally change the way the 3-trillion-dollar mortgage industry did

business. Co-invented DO (desktop origination over the Internet).

Created triple-digit growth and profits.

. CEO of Alaskan conglomerate ($30 million revenues). Transformed company.

Led three divisional Presidents (Transportation, Timber and Software

Training). Acquired leading Microsoft Training Company. Created largest

Regional Airline in SE Alaska. Worked with lobbyists and federal and

state legislators on matters of importance to the company. 920

Shareholders. Record profits. M&A.

. Head of Corporate Strategy, FP&A and External Affairs at Premera Blue

Cross ($1.5 billion). Developed Action Plans to overcome complex

business, marketplace and political problems. Built company-wide budgets

($1.5 billion). Tracked company performance. Worked with Deloitte

consulting team to develop Metric/Corporate Dashboard System. Worked with

lobbyists and state government affairs to influence issues important to

the company. Increased corporate profits by $40 million.

. Instrumental in $12 billion acquisition of AT&T Wireless. Government

relations with DOJ on Consent Decree. Legal Contracts. Negotiations.

Project Management. Complex network rollout over 22 states.

. Head of Rates, FP&A and Regulatory Affairs at Washington Natural Gas

($800 million). Successfully led company in $400 million rate case

(accounting, finance, economics & regulatory approval). Routinely

testified before regulators on all company matters relating to

accounting, prices and profits.

. Expert in Finance, Accounting and Economics. Helped telecommunication

giants Verizon ($88 billion) & Sprint ($44 billion) become economic

powerhouses. Increased profits by $1.25 billion.

. MBA and PhD (finance and economics, Wharton). Taught Corporate Finance &

Business Economics.

EXECUTIVE SKILLS

Leader. Work with boards and executive teams to plan & execute on sales

growth, profits and industry leadership. Oversee strategy, operations,

business development, organizational development, P&L management and

external affairs. Analyze company's markets (existing & potential) and

short & long-term challenges. Determine and prioritize business initiatives

that better satisfy customers, allow entry into new markets, create

increased revenues & profits and greatly improve company's reputation. Use

budgets, forecasts, financial modeling, action plans and critical timelines

to identify business drivers, eliminate unfavorable variances and provide

clear path to profits. Superb public speaker & presenter. Always represents

company well (business and personal life). Influence outcomes. Clearly

communicate opportunities to customers, businesses and employees. Engage

employees. Create upbeat, positive and energetic workplaces. Deliver on

promises. Consistently increase sales & profits.

EXPERIENCE

CHIEF BUSINESS OFFICER

Screen In., Seattle, WA. 2009-2010.

Company developed computerized touch-screen testing for memory & learning

impairments associated with age (Alzheimer's, dementia). Longitudinal

(over time) & cross-sectional cognitive testing (similar age and education)

detected the probability of memory/learning impairment. Early-warnings

alerted physicians to need for patient interventions. Evaluated

intervention effectiveness (program/drug).

. Responsible for overall business operations and sales growth strategies

to re-launch business.

. Identified value-proposition, sales channels, technology requirements and

key customer segments.

. Developed marketing collateral, press releases and company website

(www.screen-inc.com).

. Called on neurologists, psychiatrists, internists and HMOs.

. Developed key business alliance with social agency.

. Made compelling investor presentations.

. Positioned company to drive proprietary remote testing units into clinics

throughout the world.

CHIEF EXECUTIVE OFFICER (CEO)

Advana Science Inc., Seattle, WA. 2004-2007.

CEO of Science/Wellness Company. Parent Company had promising research on

Alzheimer's disease that affects patient populations throughout the world.

Advana Science's goal was to commercialize the parent's IP by developing

worldwide Consumer Health Products (elderly, memory supplements, DSHEA).

Planning

. Evaluated world markets & competing products. Developed product roadmap.

. Prioritized international entry. Sourced worldwide product ingredients

(Peru, China).

. Wrote detailed Organizational, Manufacturing, Sales, and Financial Plans.

. Created sales strategies for 6 unique channels & developed compelling

marketing collateral.

. Evaluated manufacturing contractors.

. Determined organizational buildout & capital needs with licensing or

manufacturing.

Business Development / Presentations

. Applied & admitted into select group of NIH-invited life science

companies (NIH-CAP).

. Made Company Presentations at NIH-sponsored events at Newport Beach, San

Francisco, Boston, Washington DC. Invited to speak at NIH-CAP National

Conference (LA).

. Called on billion-dollar corporations & other investors to create

industry interest & assess demand for licensing agreements.

Legal/IP

. Expert on company Licensing Agreements (Rexall and U of Washington) and

Parent's 80+ patents.

. Worked with leading IP lawyers on licensing agreements, patent filings

and patent litigation (Fish & Richardson; Jones Day; Heller Ehrman; and

Davis Wright Tremaine).

Outcomes: Selected by NIH as one of the promising new health companies in

U.S. Prepared company for initial financing, new product formation & rapid

growth.

CHIEF EXECUTIVE OFFICER (CEO)

Lioninc.Com, Seattle WA. 1999-2000.

Lion Inc., a publicly-traded (NASDAQ.OB) Internet/Software Company (B2B,

B2C; market value $20 million; served the $3-trillion mortgage industry,

135 employees)-specializing in mortgage market.

. Hired to take closely-held family company & build it into a national

leader.

. Brought together the information, technology and e-commerce needs of

borrowers, brokers & lenders.

. Led planning, operations, finance & accounting, business & organizational

development, sales & marketing, software engineering, investor relations,

legal and HR.

. 6,000 subscribers.

. Hosted 1,000 web sites.

Leadership / Planning / Organizational Development

. Led senior executive team (CMO, CFO, HR, and CTO) and outside lawyers.

. Analyzed customers & market needs.

. Worked with executive team to envision company.

. Developed Plans & Strategies to broaden revenue streams & position

company national leader.

. Clarified service & product vision for each targeted customer segment.

. Mentored employees. Established employee roles, responsibilities and

reporting relationships.

. Created departmental "continuous improvement planning" (quarterly goals &

budgets).

Sales Marketing / Technology Products / P&L Management

. Collaborated with CMO on Sales and Marketing issues: branding & product

positioning, marketing, competitor analysis, membership, commission

structure, advertising, customer service, press releases, PR, tradeshow

strategies & website content.

. Worked with software engineers to develop new e-products. Launched new

products.

. Collaborated with CFO on SEC filings and Budgets. Established monthly

operational & financial targets. Tracked outcomes and made business

corrections.

Business Development / Presentations

. Powerfully communicated the Company's e-vision to the Board, businesses &

investors.

. Presented to Fannie Mae in Washington DC (largest underwriter of

mortgages in world).

. Presented to Dain Rauscher Wessels & Thomas Weisel Partners for $50

million offering.

. Provided quarterly guidance to security analysts & kept investors & media

apprised of company's progress.

Outcomes: Led Company into national prominence, triple-digit sales growth &

profits. Used emerging Internet technology to change a $3 trillion

industry. Won exclusive national technology contract from Fannie Mae. Co-

invented first-ever broker submissions of e-mortgages into Fannie Mae for

automated underwriting-radically decreasing the time required to approve

mortgages. #1 in nation for "Desktop Origination" (broker submitted

mortgages into Fannie Mae). #1 in nation for e-information of available

mortgage loans (we had the largest informational database of mortgage loans

available in U.S.-updated daily for broker access). #3 in nation in the

creation of websites for mortgage lenders and brokers.

CHIEF EXECUTIVE OFFICER (CEO)

Kootznoowoo Inc. Juneau AK. 1996-1998. ($30 million, 200+ employees.)

Kootznoowoo Inc. is an Alaskan Holding Company with 920 stockholders. It

consists of a C-Corp ($30 million revenues), an Investment Trust ($20

million investment), and a 501c3 Education Foundation.

The C-Corporation harvested timber on 35,000 acres and sold it in Japanese

markets. Revenues were going to radically decrease as most of landholdings

had been harvested. Additionally, the Corporation's $20 million Investment

Portfolio had little oversight.

Hired to determine new direction for Corporation, acquire new Businesses

(M&A), improve shareholder relations, bring oversight to its Investment

Portfolio and lead operations.

Planning, Strategy, Board Envisioning, Operations and M&A

. Presented detailed information to Board on acquisition strategies to re-

envision company.

. Oversaw 3 Divisional Presidents.

. Acquired & oversaw The Learning Center-the leading Microsoft Software

Training Company in SE Alaska. Built new state-of-the art 30-seat

software training facility. 3 fulltime trainers.

. Created largest regional airline in SE Alaska (passengers, freight &

mail). Acquired & integrated the two leading airlines in SE Alaska

(Taquan & Ketchikan Air). Served 60 communities with 28 aircraft & 250

employees. Bought new wheeled-aircraft to better-feed Alaska Airlines.

Owned most of Ketchikan Airport (hangars) and its onsite aviation gas

tank farm.

Business Development / Presentations

. Presented Company Plans to shareholders at formal shareholder meetings

and wrote bi-monthly Shareholder Newsletter. Greatly improved Shareholder

Relations.

. Made detailed business presentations to Boards, M&A Targets & Industry

Events.

. Speaker at Business Summits. Interviewed on radio, newspaper & TV.

Legal / Accounting / Finance / Government Relations / Corporate Governance

. Worked closely with Hartig Rhodes and Perkins Coie law firms on corporate

governance, business & political issues, and M&A & financing agreements.

. Worked closely with KPMG on tax & audit issues for C-corp. business,

Trust Fund and 501c3.

. Hired & worked with Canterbury Consulting to oversee $20 million Trust

Fund.

. Negotiated $15 million loan with largest bank in Alaska, National Bank of

Alaska.

. Worked with Perkins Coie's U.S. Congressional lobbyist, with Alaska's

U.S. Congressional Delegation and with Alaska state representatives,

senators and state governor on natural resource and shareholder matters

(congressional approval to build dam).

. Served 4 boards in the following capacities: 1) CEO of Kootznoowoo Inc.,

9-member board; 2) Board member of Taquan Air Inc (and on executive

committee); 3) Trustee of $20 million Settlement Trust Fund; and 4)

Executive Director, 501c3 Cultural & Educational Foundation.

Outcomes: Re-envisioned and transformed Alaskan Corporation. Created 3

strong Divisions and record profits. Determined new direction. Acquired new

businesses (M&A). Improved shareholder relations. Brought oversight to its

$20 million Investment Portfolio. Greatly enhanced corporation's reputation

throughout SE Alaska & its span if influence.

HEAD OF CORPORATE STRATEGY, FINANCIAL PLANNING & ANALYSIS AND EXTERNAL

AFFAIRS

Blue Cross Of Washington & Alaska (Premera), Seattle WA, ($1.5 billion,

1,200 employees), 1995-1996. Largest Health Plan in Northwest.

Leadership

. Led Corporate-wide Strategy, Financial Management & External Business

Affairs. Jointly reported to Premera's COO and its CFO. Oversaw

accountants, financial analysts, consultants, actuaries, policy analysts

and lawyers.

Strategy / Financial Management / Performance Improvement

. Worked with Business Unit Presidents, Company Lawyers, and Internal

Managed Care Provider Networks to strengthen businesses.

. Analyzed markets. Developed strategic initiatives to resolve political,

regulatory, legal, financial, provider network and healthcare policy

issues.

. Led 5-person Deloitte Consulting Team on development of "dashboard" of

"key performance indicators" (efficiency, effectiveness, quality, costs,

revenues) so line-of-business managers could quickly assess information,

identify variances and take corrective action.

. Created Annual Operating Budget ($1.5 billion) and 4-Year Forecast.

. Analyzed revenues & cost trends, medical loss ratios, administrative

expenses, investment results & reserve requirements by line of business.

Took action to eliminate variances.

. Prepared reports for business unit heads, senior executive team, and the

board.

Policy / Regulation / Legislative & Legal Affairs

. Co-developed company's Legislative Agenda. Worked with lobbyists, health

officials and government affairs on specific bills and issues.

. Represented company before the Washington Health Care Policy Board (WA),

the Actuarial Advisory Committee (WA), and the National Institute of

Health Care Management (DC).

. Wrote internal position papers and legislative reviews (portability,

prior medical conditions, uninsured population segments, healthcare

costs, social goals, etc.).

. Led consultants & lawyers in company responses to political, regulatory &

healthcare issues.

. Led outside actuaries (Reden & Anders and Milliman & Robertson) and law

firm (Preston, Gates & Ellis) in the process to correct prices in WA.

Efforts resulted in $40 million of new revenues.

Outcomes: returned Company to profitability. Relational efforts helped form

friendships that were critical to company's success. Legal efforts resulted

in $40 million of new revenues. Greatly improved company's ability to

identify and close performance gaps.

$12 BILLION ACQUISITION / GOVERNMENT AFFAIRS / CELLULAR NETWORK

AT&T WIRELESS, Seattle WA, ($2.1 billion, 2,000 employees). 1994-1995.

AT&T wanted to acquire McCaw Cellular. The Department of Justice (DOJ)

would not approve this transaction unless AT&T agreed (Consent Decree) to

open the new National Cellular System to long-distance "equal access" via

competing interexchange carriers (IXCs).

Leadership, Planning / Legal Affairs / Government Affairs

. Developed Business Plan that satisfied requirements of DOJ's Consent

Decree.

. Worked with leading telecommunications & government lawyers and cellular

network engineers to agree on carrier interconnection agreements,

equipment requirements for interconnecting carriers (provisioning), legal

notices & national rollout timetable.

Execution / Contract Negotiations / Engineering Interconnections

In second phase, in charge of Plan implementation.

. Personally negotiated each Carrier Interconnection Contract (135 pages)

with carriers desiring to connect with our Cellular System (MCI, Sprint,

Alltel, etc.).

. Closely collaborated with network engineers to determine carrier

interconnect requirements at each PoP (traffic demand, equipment needs,

testing & cutover). Ensured that equipment was acquired by both parties

and inter-traffic connections were tested & traffic cut-over by

deadlines.

. Rolled-out inter-system connections in 22 states at multiple PoPs in

record-breaking 9 months.

. DOJ then allowed AT&T to acquire McCaw Cellular for $12 billion. (AT&T

Wireless.)

Outcomes: Wrote and executed detailed Business Plan that was accepted by

DOJ. Managed National Project with many critical paths. Rolled-out inter-

system (equal access) connections in 22 states in record-breaking 9 months.

DOJ then allowed AT&T to acquire McCaw Cellular for $12 billion. (Renamed

AT&T Wireless.)

DIRECTOR OF RATES & REGULATORY AFFAIRS

WASHINGTON NATURAL GAS, Seattle WA ($1.1 billion, 300 employees) 1992-1994.

Leadership

. Head of Rate Setting, Financial Management and Regulatory Relations.

. Set rates to ensure required profits were generated.

. Monitored costs and adequacy of revenues each month ($75 million

monthly).

. Oversaw accountants, financial analysts, consultants & lawyers.

Regulatory Relations / Legal Issues / Regulatory Economics

. Routinely testified before Regulators on all matters pertaining to the

Company (rates, tariffs. rule making, policy, P&L and legislative

matters).

. Company had not filed for a rate case in 7 years. Became Project Manager

of $400 million Rate Case. Wrote policy, accounting & financial

testimony; guided attorneys & company witnesses; coordinated and replied

to all data requests; testified on company's revenue requirements &

normalized earnings; wrote cross-examination of all opposing witnesses

and helped write company's legal brief.

. Dramatically improved credibility of company & working relationship with

regulatory Staff.

Financial Management

. Prepared Company's Annual Revenue Forecast ($800 million), tracked each

month's actual-verses-expected revenues (corrected for weather),

identified variances and suggested corrected actions. Prepared reports

for Executive Teams, the Board, and its Regulators.

Outcomes: Successfully led company in $400 million rate case.

Dramatically improved company's planning process, the accuracy of

company's numbers, the credibility of company and working relationship

with regulatory Staff.

EXPERT IN ECONOMICS, FINANCE & ACCOUNTING / UTILITY HOLDING COMPANIES

UTILITY CONSULTING SERVICES, Seattle WA, ($500,000, sole-proprietor) 1981-

1992.

Built Nationally-known Consulting Practice.

. Founded nationally-known Regulatory Consulting Practice. Provided

detailed, compelling testimony on costs (operating & capital) and

required revenues & prices (rates) for Utility Holding Companies & their

many Operating Companies throughout the U.S.

. Worked with utility executives and leading law firms throughout the U.S.

. Clients included: Verizon ($88 billion), Sprint ($44 billion), Washington

Natural Gas Company (PSE), Cascade Natural Gas Company (MDU),

Intermountain Industries (MDU) and CP National (PG&E).

Regulatory Presentations / Expert Testimony in Regulatory Economics,

Finance & Accounting

. Expert witness in Regulatory Economics, Finance & Accounting. Testified

before most Regulatory Commissions west of the Mississippi. Testimony

included corporate finance; investment analysis; alternative investments;

market prices of common stock, preferred stock and bonds; market vs.

book; company performance issues; general economic conditions; inflation;

accounting issues; capital budgeting; ratio analysis; capital structure;

DCF; CAPM; comparable earnings; financial and business risk; betas;

regression analyses; estimating growth rates; determining overall cost of

capital and P&L.

. Evaluated financial statements, annual budgets, comparable data,

revenues, costs, margins, dividends, earnings, risk, volatility, stock

prices, market expectations, etc.

Outcomes: Compelling state-of-the-art testimony increased clients' profits

by $1.25 billion.

ASSISTANT PROFESSOR OF FINANCE & ADJUNCT PROFESSOR OF ECONOMICS

UNIVERSITY OF WASHINGTON, MBA Program, Seattle WA, 1976-1980 and 2009-2010

. Taught MBA & PhD students corporate finance, security pricing, corporate

valuation, forecasting, budgeting, dividend policy, capital decisions,

portfolio theory, capital markets and the economics of uncertainty. Voted

"Best Professor" in Graduate School by MBA students. Oversaw student

research. Published in Journal of Finance. (1976-1980)

. Adjunct Professor of Business Economics. Taught business economics in MBA

Technology Program, including production analysis, profit maximization,

optimal labor & capital inputs, fixed & variable cost analysis, profit

maximizing output determination, forecasting demand & supply, estimating

production functions, optimal multi-plant production and advanced pricing

techniques. (2009-2010)

EDUCATION

PhD. Business and Applied Economics, Wharton Graduate School, University of

Pennsylvania, 1977.

Finance, Economics, Statistics & Insurance. Huebner Fellow.

MA. Business and Applied Economics, Wharton Graduate School, University of

Pennsylvania, 1975.

Finance, Economics, Statistics & Insurance. Huebner Fellow.

MBA. Wharton Graduate School, University of Pennsylvania, 1974. Finance.

Wharton Scholarship.

BA. School of Business, University of Washington, 1972. Graduated with

honors. Finance, Accounting, Economics and Statistics. Graduated with

honors.

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