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Insurance Content

7302, United States
May 23, 2010

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. Eight years of experience in marketing communications, copywriting and

editing, with an emphasis on online content and direct mail.

. Skilled at creating audience-appropriate multi-channel content,

including product descriptions,

headlines, catalog copy, promotional emails, landing pages, microsites

and banners.

. Experience working for a Fortune 500 company, as well as a major

national retailer - Finance/Insurance and CPG

. Excellent project management skills-expert at juggling multiple

projects simultaneously and bringing projects to completion on-time

and on-scope.


The Vitamin Shoppe, North Bergen, NJ 1/2008 - present


. Creative lead for all copy company-wide.

. Write product descriptions for the Vitamin Shoppe's promotional emails

and print catalogs.

. Write promotional copy for ads, store signs, message boards, radio

scripts, phone hold messaging and more.

. Craft email messaging in alignment with the Vitamin Shoppe's marketing


. Manage the creative/copy review process of all emails.

. Concept and create names for products and publications.

. Assign projects to, and supervise the work of the Creative Specialist.

. Write copy for direct mail initiatives.

. Ensure that all copy passes Scientific & Regulatory review and that

all copy is legal- and DSHEA-compliant.

. Create label & packaging copy for Vitamin Shoppe Brand products.

. Collaborate with graphic designers, category managers, Merchandising,

Pricing, Marketing & Inventory to create brand-appropriate, accurate

messaging across all channels.

. Create and edit strategic presentations for senior executives.

. Develop, maintain and implement the internal Copywriting and

Proofreading Style Guides.

. Proofread and fact-check all copy company-wide.

AIG, Jersey City, NJ 10/2006-10/2008

Internet Content Specialist

. Wrote consumer-facing educational content on financial planning, life

insurance, auto insurance and retirement planning.

. Crafted descriptions for all products and services featured on, including life, health and auto insurance, as well as

financial products such as annuities and mutual funds.

. Project lead for the creation of the Web Editing and Writing page on

the Corporate eBusiness Web site.

. Collaborated closely with Marketing and UX to develop consistent,

consumer-/user-friendly messaging.

. Wrote, edited and QA'd FAQ documents for AIG's content management

application, Tridion.

. Created content for multiple AIG Internet and intranet sites,

including AIG Financial Services Division, and SunAmerica.

. Developed audience-appropriate content for online marketing campaigns.

. Researched and wrote educational SEO articles for the Life Insurance

and Auto Insurance


Editor (Consultant)

. Drove content enhancements for's subscriber Web

sites globally.

. Collaborated with the global information technology team to resolve

IT, site-flow, and customer-journey issues.

RODALE, Emmaus, PA. 7/2005-6/2006


. Lead content-developer for all Interactive projects company-wide,

responsible for ensuring consistency and brand-compliance in

messaging, structure, voice, terminology, customer-journey and user-


. Collaborated closely with the Editorial, Branding, Marketing,

Advertising, Art, Production, Interactive, and Legal departments to

write, edit, publish and QA content for high-profile Rodale

publications and Web sites such as South Beach

Diet,, The Sugar Solution, and Shape Your Self by

Martina Navratilova.

. Managed, created, and deployed four monthly consumer-targeted e-



Marketing Coordinator

. Developed and managed production of all marketing and promotional

content and collateral company-wide, including the monthly e-

newsletter, the online media kit, and an in-magazine monthly

promotional column, "Unlimited Options".

. As corporate communications lead, wrote speeches, talking points,

newsletters and press releases for the Publisher and Executives.

. Edited and proofread the copy of other content-producers.

. Managed, created, and deployed the monthly advertiser-targeted e-

newsletter using an online content-management system.


New York University MA, Music Business. 2002

University of the West Indies BA (Hons.) French and Spanish. 1990

MS Suite: Word, Outlook, Excel, PowerPoint;

Content management systems: Stellent, Tridion, Bricolage, WordPress

Other: HTML, Visio, InDesign, SnagIt

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