SKILLS SUMMARY
. Eight years of experience in marketing communications, copywriting and
editing, with an emphasis on online content and direct mail.
. Skilled at creating audience-appropriate multi-channel content,
including product descriptions,
headlines, catalog copy, promotional emails, landing pages, microsites
and banners.
. Experience working for a Fortune 500 company, as well as a major
national retailer - Finance/Insurance and CPG
. Excellent project management skills-expert at juggling multiple
projects simultaneously and bringing projects to completion on-time
and on-scope.
RELEVANT EXPERIENCE
The Vitamin Shoppe, North Bergen, NJ 1/2008 - present
Copywriter
. Creative lead for all copy company-wide.
. Write product descriptions for the Vitamin Shoppe's promotional emails
and print catalogs.
. Write promotional copy for ads, store signs, message boards, radio
scripts, phone hold messaging and more.
. Craft email messaging in alignment with the Vitamin Shoppe's marketing
strategy.
. Manage the creative/copy review process of all emails.
. Concept and create names for products and publications.
. Assign projects to, and supervise the work of the Creative Specialist.
. Write copy for direct mail initiatives.
. Ensure that all copy passes Scientific & Regulatory review and that
all copy is legal- and DSHEA-compliant.
. Create label & packaging copy for Vitamin Shoppe Brand products.
. Collaborate with graphic designers, category managers, Merchandising,
Pricing, Marketing & Inventory to create brand-appropriate, accurate
messaging across all channels.
. Create and edit strategic presentations for senior executives.
. Develop, maintain and implement the internal Copywriting and
Proofreading Style Guides.
. Proofread and fact-check all copy company-wide.
AIG, Jersey City, NJ 10/2006-10/2008
Internet Content Specialist
. Wrote consumer-facing educational content on financial planning, life
insurance, auto insurance and retirement planning.
. Crafted descriptions for all products and services featured on
AIG.com, including life, health and auto insurance, as well as
financial products such as annuities and mutual funds.
. Project lead for the creation of the Web Editing and Writing page on
the Corporate eBusiness Web site.
. Collaborated closely with Marketing and UX to develop consistent,
consumer-/user-friendly messaging.
. Wrote, edited and QA'd FAQ documents for AIG's content management
application, Tridion.
. Created content for multiple AIG Internet and intranet sites,
including AIG Financial Services Division, and SunAmerica.
. Developed audience-appropriate content for online marketing campaigns.
. Researched and wrote educational SEO articles for the Life Insurance
and Auto Insurance
WEIGHTWATCHERS.COM, NY, NY 6/2006-8/2006
Editor (Consultant)
. Drove content enhancements for Weightwatchers.com's subscriber Web
sites globally.
. Collaborated with the global information technology team to resolve
IT, site-flow, and customer-journey issues.
RODALE, Emmaus, PA. 7/2005-6/2006
Copywriter/Editor
. Lead content-developer for all Interactive projects company-wide,
responsible for ensuring consistency and brand-compliance in
messaging, structure, voice, terminology, customer-journey and user-
experience.
. Collaborated closely with the Editorial, Branding, Marketing,
Advertising, Art, Production, Interactive, and Legal departments to
write, edit, publish and QA content for high-profile Rodale
publications and Web sites such as South Beach
Diet, Prevention.com, The Sugar Solution, and Shape Your Self by
Martina Navratilova.
. Managed, created, and deployed four monthly consumer-targeted e-
newsletters.
BLACK ENTERPRISE MAGAZINE, NY, NY. 2003-2005
Marketing Coordinator
. Developed and managed production of all marketing and promotional
content and collateral company-wide, including the monthly e-
newsletter, the online media kit, and an in-magazine monthly
promotional column, "Unlimited Options".
. As corporate communications lead, wrote speeches, talking points,
newsletters and press releases for the Publisher and Executives.
. Edited and proofread the copy of other content-producers.
. Managed, created, and deployed the monthly advertiser-targeted e-
newsletter using an online content-management system.
EDUCATION and TECHNICAL COMPETENCIES
New York University MA, Music Business. 2002
University of the West Indies BA (Hons.) French and Spanish. 1990
MS Suite: Word, Outlook, Excel, PowerPoint;
Content management systems: Stellent, Tridion, Bricolage, WordPress
Other: HTML, Visio, InDesign, SnagIt