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Company Human Resources

Location:
Kalamazoo, Michigan, 49008, United States
Posted:
May 24, 2010

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******* Norwitz________________________________________________________________________

Skilled storyteller and communications strategist with a background in both the public and private sector including large

corporations. Creative, organized and resourceful with exceptional writing and presentation skills Ability to manage a

team and direct multiple projects simultaneously.

Kellogg Company

Director, Brand Communications ’07- Current Position

Responsible for overseeing the public relations, social media outreach and media relations department for the $12 billion

multi-national company.

Major Accomplishments:

• Oversee Brand PR, social media engagement and media relations activities for Kellogg Company’s brands and

subsidiaries, including Kellogg’s cereal, snacks and cookies, as well as Kashi, Sunshine and Keebler.

• Since joining Kellogg in 2007, the number of Brand PR programs increased from 5 to 32 with all programs

meeting or exceeding all goals. Further elevated the profile and regard of the communications department within

the company.

• Speechwriter for CEO and other C-suite executives.

• Recommend and direct the use of internal and external resources, including agencies. Maintain budgetary control

over projects and evaluate and communicate impact of communications efforts. Responsible for directing and

developing a team of direct reports on staff. Ensure all communications across the company are consistent and

align with strategic priorities.

• Act as a spokesperson for Kellogg Company, a lead on top-tier media requests, including issues

management. Managed crisis incidents or complex issues that resulted from company related news and

industry-related issues.

• Created plans and presentations to launch major initiatives for the Human Resources Team, including

change communications for new benefits packages.

Dunkin’ Brands Incorporated (parent company of Dunkin’ Donuts & Baskin Robbin)

Manager of Global Communications Department ‘05-‘07

Responsible for developing strategies to support the positioning of the company in the marketplace.

Major Accomplishments:

• Conceptualized overarching media strategy for year-long coffee excellence platform – igniting the

“coffee wars” effectively positioning Dunkin’ Donuts as the anti-brand to Starbucks.

• Worked closely with senior corporate executives and the marketing department of Dunkin’ Brands to

create public relations campaigns that drive established comparative sales and strengthen the reputation

of the brand

• Acted as Editor-in-Chief of Common Grounds, the Dunkin’ Donuts corporate newsletter, piped out to the

entire company, as well as 6,000 restaurants throughout the system

• Speechwriter for CEO

• Managed and lead communications staff and direct day-to-day activities, including 10 regional PR

agencies throughout the country

• Acted as a spokesperson, built and maintained effective relationships with the media.

• Responsible for launching the new positioning for the company -- the America Runs on

Dunkin’campaign.

• Worked in close coordination with senior leadership during the divestiture to create an internal

communications strategy to assure employees during the transition of the company’s divestiture

• Led several employee-focused campaigns to build support for events happening within the company.

Achieved unprecedented success by using a creative, fresh campaign to appeal to employees.

Harvard University (graduate school focusing on political communications)

Kennedy School of Government ’03-‘04

******* ******* 1

(269) ***-****

Freelance Assignments ‘01- ’05

Major Accomplishments:

(before and during post-graduate education)

• Speechwriter for the CEO of Revlon, Jeffrey Nugent, Fox News Anchor John Roland and CEO of NYC

& Company, Cristyne Lategano.

• Consultant to the Kennedy School of Government Led press, marketing and messaging. Advised student

teams in cost-effective, efficient press and media relation. Procured sponsorship from private and

corporate donors. Tripled annual net revenue.

• Consultant to American Repertory Theatre at Harvard University Created marketing materials. Helped

plan the annual fundraising event.

• Project Sunshine, Foundation Board ’04 Created and conducted highly successful media relations

strategic campaigns for Project Sunshine, including PR around successful marketing partnership with

Origins. On the Gala committee for the fall ’05 season

• Developed speeches and marketing materials for Not for Profit institutions including the Rainforest

Foundation.

Robinson, Lerer and Montgomery

Senior Associate, Strategic Communications ’00 – ‘01

Led the messaging strategy and detailed content creation for clients including AOL, Time Warner and Revlon.

Major Accomplishments:

• Led multiple high profile projects re-branding & re-positioning corporate identities. Assignments

involved AOL Time Warner and collaboration with REVLON executives in re-defining company’s

image. .

• Collaborated with international communication teams to aggressively market Internet service in AOL

UK, Germany, Japan and France regions.

• Speechwriter for AOL Time Warner, MTV and Revlon executives.

The Honorable Mayor Rudolph W. Giuliani - City of New York ’96-’99

Supervisor, Speechwriting Department

Responsible for overseeing the daily content creation for the speechwriting department of the Office of the Mayor.

Major Accomplishments:

• Personally composed speeches on diverse topics including annual State of the City address, eulogies,

commemorative & humorous speeches, testimony before Congress, addresses to Country Presidents,

Heads of State & Foreign Dignitaries. Speeches broadcast on CNN, C-SPAN, Evans & Novak and

delivered on weekly radio broadcasts.

• Responsible for two direct reports, as well as one intern.

• Authored editorials for the Mayor; published in New York Times, Newsday, New York Law Journal &

USA TODAY. Wrote weekly radio address broadcasted to metropolitan NYC area. .

• Contributed to policy development, speech and debate preparation with Mayor and senior

administration.

• Hands-on leadership of speechwriting staff. Instrumental in analyzing and refining message

development.

Christie’s Auction House ’95-‘96

Corporate Public Relations

Responsible for drafting materials to support the communications function.

Major Accomplishments:

• Wrote press releases and marketing brochures targeting local, regional and national publications.

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• Collaborated on message development, press, story placement and media strategy.

Harvard University Cornell University

The John F. Kennedy School of Government Bachelor of Arts Degree ’91-‘95

Master in Public Administration Degree ’03-04 Dean’s List. Cum Laude in all subjects

Board of Editors - Kennedy School Review Named by Dean of Arts and Sciences

Art of Persuasion & Speechwriting Seminars USA TODAY ‘s Best & Brightest

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(269) ***-****



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