DANIEL P. TIMONEY
Bellmore, NY 11710
abmrw5@r.postjobfree.com
SENIOR ONLINE MARKETING PROFESSIONAL
Hands on sales & marketing director with skill sets ranging from
traditional & digital marketing to audience development, direct marketing,
web analytics, site optimization & search engine marketing. Well versed in
creating integrated marketing plans utilizing multiple channels in a
coordinated effort. Revenue focused with a proven background in managing
budgets & bringing in key staff & vendors to meet expectations & streamline
operations.
. Digital Strategy
. Online Marketing
. Audience Development
. Search Engine Marketing
. Email Marketing
. Database Marketing
. Web Analytics (Omniture)
. Media Buying & Ad-serving
. Direct Marketing
WORK EXPERIENCE
ADVANSTAR COMMUNICATIONS - New York, NY
12/06 - present
Marketing Director, Electronic Media Group
B2B media publishing company serving healthcare, pharmaceutical, automotive
and fashion markets. Brought on to help develop central digital agency
with shared P&L and budget across divisions - managed staff of 3.
. Create & implement digital strategies across multiple business units,
activities include; customer acquisition, email marketing, search
engine marketing, database marketing, social media, product
development & sales
. Work with group level sales teams to better position, productize and
sell interactive offerings
. Support new business efforts through research, proposals, client
interaction and strategic recommendations
. Launched ModernMedicine.com and registered over 230,000 healthcare
professionals in the first 2 years (includes over 90,000 AMA validated
physicians)
. Lowered physician acquisition costs by 40% through registration
optimization and paid search improvements
. Instrumental in driving a 50% increase in ModernMedicine year over
year sales (2008-2009)
. Increase volume on automotive commerce site by 100% while lowering
cost per order by over 40%
. Increased traffic to automotive/power sports portals by 35% - with 50%
growth in search engine referrals
. Involved in the launch and strategic development of 4 major web
portals aggregating over 40 websites
. Negotiated and implemented Omniture web analytics and Lyris email
systems across multiple sites
TRANZACT, LLC - New York, NY
02/06 - 12/06
Senior Director, Online Marketing
Direct marketing agency working with large brands in the financial, media
and insurance markets. Brought on to help develop TRANZACT's online
division and related customer acquisition efforts - managed staff of 4.
. Developed and executed customer acquisition strategies through
digital, direct mail and telemarketing efforts
. Created infrastructure, staffing and capabilities to support projected
growth of the online division
. Negotiated and implemented web analytics system (WSS) and email system
(Lyris)
. Instrumental in increasing audience acquisition efforts with NY Times
by 200%
. Managed online mortgage lead program that exceeded expectations -
bringing in leads at under $75 each
. Lowered acquisition costs for SIRIUS radio by 55% through sequential
mailings, PPC and site optimization
ZIVACONTINUUM, LLC - Lake Success, NY
02/05 - 01/06
Director of Marketing
Start-up Company offering web-based healthcare information resources to
professionals, consumers and caregivers. Brought in to build a marketing
department and establish market position and strategy - managed staff of 3.
. Created and implemented sales, marketing and revenue strategies for
early stage development
. Responsible for division P&L, staffing, vendor selection & other
capabilities to support projected growth
. Part of a small team that successfully co-sponsored the first-ever
exhibit hall for the 2005 White House Conference on Aging within a
highly accelerated timeframe
. Instrumental in establishing partnerships with major health
associations such as the American Society on Aging, the National
Family Caregivers Association and the American Case Management
Association
HEALTHOLOGY.COM (A subsidiary of NBC Universal) - New York, NY
11/00 - 02/05
Director of Marketing
Digital healthcare agency focused on consumer health media and education.
Promoted from affiliate marketing associate to director of marketing,
managing staff of 4. Acquired by ivillage, Inc., / NBC Universal in 2005.
. Directed online and traditional marketing initiatives through
integrated, multi-channel marketing efforts
. Responsible for marketing department P&L, staffing, vendor selection,
policies and procedures
. Increased client sponsorship exposure by 300% through online and
traditional marketing tools and advertising
. Worked with business development teams to increase overall site
traffic by more than 400%
. Established successful organic and paid search engine marketing
programs for Healthology.com, its affiliate partners and over 30 third-
party websites. Increased search engine referrals to the network by
over 800%
. Increased e-mail newsletter subscriptions from 50,000 to over 225,000
unique registrants in less than 2 years
. Tripled third-party website traffic through usability testing, search
engine marketing and email campaigns
. Managed the creation, distribution and tracking of over 50 different
email newsletters
. Directed the creation and management of affiliate, professional and
third-party websites
. Helped to implement and maintain advanced web-analytics capabilities
(Omniture)
. Helped to develop and manage ad-serving system across affiliate
network (Dart from DoubleClick)
AMERICAN HOME MORTGAGE / MORTGAGESELECT.COM - Melville, NY
12/97 - 11/00
Marketing Communications Manager
American Home Mortgage was a nationally licensed mortgage banker.
Established a marketing and promotions department, and was instrumental in
bringing print production, advertising and promotional efforts in-house to
save money and streamline operations - managed staffs of 2-4.
. Helped establish a marketing department that capably supported the
company as it doubled in size
. Managed promotional marketing and advertising for 15 branches and over
75 sales representatives
. Oversaw market research, advertising, database management, trade shows
and vendors
. Developed targeted marketing plans for branch managers and sales teams
within budget
. Established an in-house print production department that drastically
reduced vendor costs
. Played a key role in the development and branding of the original
corporate website
TRU-FIT ORTHOPEDICS - Pelham, NY
9/95 - 12/97
Marketing & Sales Administrator / Graphic Designer
Helped manage the sales and marketing department of this medical device
manufacturer. Created marketing collateral, assisted in planning sessions
and served as project manager for trade shows and educational initiatives.
CREATIVE INSTINCTS - Web based
3/96 - 6/02
Freelance marketing and design - specializing in print, web design and
online marketing for local businesses.
EDUCATION
LOYOLA COLLEGE - Baltimore, MD
9/89 - 12/93
Bachelor of Arts: Marketing and Communications
SCHOOL OF VISUAL ARTS - New York, NY
9/94 - 8/95
Post-graduate courses in design and advertising copywriting
HOFSTRA UNIVERSITY - Hempstead, NY
4/00 - 10/00
Certificate in Web Design
Seven course curriculum in the design, creation and management of websites