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Marketing Sales

Location:
Bellmore, New York, 11710, United States
Posted:
May 24, 2010

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****** P. *******

*** ********* ******

(516) ***-****

Bellmore, NY 11710

*************@*******.***

SENIOR ONLINE MARKETING PROFESSIONAL

Hands on sales & marketing director with skill sets ranging from

traditional & digital marketing to audience development, direct marketing,

web analytics, site optimization & search engine marketing. Well versed in

creating integrated marketing plans utilizing multiple channels in a

coordinated effort. Revenue focused with a proven background in managing

budgets & bringing in key staff & vendors to meet expectations & streamline

operations.

. Digital Strategy

. Online Marketing

. Audience Development

. Search Engine Marketing

. Email Marketing

. Database Marketing

. Web Analytics (Omniture)

. Media Buying & Ad-serving

. Direct Marketing

WORK EXPERIENCE

ADVANSTAR COMMUNICATIONS - New York, NY

12/06 - present

Marketing Director, Electronic Media Group

B2B media publishing company serving healthcare, pharmaceutical, automotive

and fashion markets. Brought on to help develop central digital agency

with shared P&L and budget across divisions - managed staff of 3.

. Create & implement digital strategies across multiple business units,

activities include; customer acquisition, email marketing, search

engine marketing, database marketing, social media, product

development & sales

. Work with group level sales teams to better position, productize and

sell interactive offerings

. Support new business efforts through research, proposals, client

interaction and strategic recommendations

. Launched ModernMedicine.com and registered over 230,000 healthcare

professionals in the first 2 years (includes over 90,000 AMA validated

physicians)

. Lowered physician acquisition costs by 40% through registration

optimization and paid search improvements

. Instrumental in driving a 50% increase in ModernMedicine year over

year sales (2008-2009)

. Increase volume on automotive commerce site by 100% while lowering

cost per order by over 40%

. Increased traffic to automotive/power sports portals by 35% - with 50%

growth in search engine referrals

. Involved in the launch and strategic development of 4 major web

portals aggregating over 40 websites

. Negotiated and implemented Omniture web analytics and Lyris email

systems across multiple sites

TRANZACT, LLC - New York, NY

02/06 - 12/06

Senior Director, Online Marketing

Direct marketing agency working with large brands in the financial, media

and insurance markets. Brought on to help develop TRANZACT's online

division and related customer acquisition efforts - managed staff of 4.

. Developed and executed customer acquisition strategies through

digital, direct mail and telemarketing efforts

. Created infrastructure, staffing and capabilities to support projected

growth of the online division

. Negotiated and implemented web analytics system (WSS) and email system

(Lyris)

. Instrumental in increasing audience acquisition efforts with NY Times

by 200%

. Managed online mortgage lead program that exceeded expectations -

bringing in leads at under $75 each

. Lowered acquisition costs for SIRIUS radio by 55% through sequential

mailings, PPC and site optimization

ZIVACONTINUUM, LLC - Lake Success, NY

02/05 - 01/06

Director of Marketing

Start-up Company offering web-based healthcare information resources to

professionals, consumers and caregivers. Brought in to build a marketing

department and establish market position and strategy - managed staff of 3.

. Created and implemented sales, marketing and revenue strategies for

early stage development

. Responsible for division P&L, staffing, vendor selection & other

capabilities to support projected growth

. Part of a small team that successfully co-sponsored the first-ever

exhibit hall for the 2005 White House Conference on Aging within a

highly accelerated timeframe

. Instrumental in establishing partnerships with major health

associations such as the American Society on Aging, the National

Family Caregivers Association and the American Case Management

Association

HEALTHOLOGY.COM (A subsidiary of NBC Universal) - New York, NY

11/00 - 02/05

Director of Marketing

Digital healthcare agency focused on consumer health media and education.

Promoted from affiliate marketing associate to director of marketing,

managing staff of 4. Acquired by ivillage, Inc., / NBC Universal in 2005.

. Directed online and traditional marketing initiatives through

integrated, multi-channel marketing efforts

. Responsible for marketing department P&L, staffing, vendor selection,

policies and procedures

. Increased client sponsorship exposure by 300% through online and

traditional marketing tools and advertising

. Worked with business development teams to increase overall site

traffic by more than 400%

. Established successful organic and paid search engine marketing

programs for Healthology.com, its affiliate partners and over 30 third-

party websites. Increased search engine referrals to the network by

over 800%

. Increased e-mail newsletter subscriptions from 50,000 to over 225,000

unique registrants in less than 2 years

. Tripled third-party website traffic through usability testing, search

engine marketing and email campaigns

. Managed the creation, distribution and tracking of over 50 different

email newsletters

. Directed the creation and management of affiliate, professional and

third-party websites

. Helped to implement and maintain advanced web-analytics capabilities

(Omniture)

. Helped to develop and manage ad-serving system across affiliate

network (Dart from DoubleClick)

AMERICAN HOME MORTGAGE / MORTGAGESELECT.COM - Melville, NY

12/97 - 11/00

Marketing Communications Manager

American Home Mortgage was a nationally licensed mortgage banker.

Established a marketing and promotions department, and was instrumental in

bringing print production, advertising and promotional efforts in-house to

save money and streamline operations - managed staffs of 2-4.

. Helped establish a marketing department that capably supported the

company as it doubled in size

. Managed promotional marketing and advertising for 15 branches and over

75 sales representatives

. Oversaw market research, advertising, database management, trade shows

and vendors

. Developed targeted marketing plans for branch managers and sales teams

within budget

. Established an in-house print production department that drastically

reduced vendor costs

. Played a key role in the development and branding of the original

corporate website

TRU-FIT ORTHOPEDICS - Pelham, NY

9/95 - 12/97

Marketing & Sales Administrator / Graphic Designer

Helped manage the sales and marketing department of this medical device

manufacturer. Created marketing collateral, assisted in planning sessions

and served as project manager for trade shows and educational initiatives.

CREATIVE INSTINCTS - Web based

3/96 - 6/02

Freelance marketing and design - specializing in print, web design and

online marketing for local businesses.

EDUCATION

LOYOLA COLLEGE - Baltimore, MD

9/89 - 12/93

Bachelor of Arts: Marketing and Communications

SCHOOL OF VISUAL ARTS - New York, NY

9/94 - 8/95

Post-graduate courses in design and advertising copywriting

HOFSTRA UNIVERSITY - Hempstead, NY

4/00 - 10/00

Certificate in Web Design

Seven course curriculum in the design, creation and management of websites



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