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Marketing Management

Avondale Estates, Georgia, 30002, United States
May 24, 2010

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** ********* ******, ******** *******, GA 30002

(404) ***-****



Senior executive with over nineteen years of relevant experience, including

P&L responsibility, with an extensive track record of successful domestic

and international marketing and product management initiatives in the

telecommunications, wireless, and financial services industries.


. Key member of the Executive Management Team and contributor to Board


. Managed and developed highly successful marketing, product

marketing/management and research organizations with annual operating

budgets over $60 million.

. Comprehensive background developing and implementing international B2C

and B2B business plans at the regional and corporate levels,

effectively driving cross-functional teams.

. Subject matter expert on a large variety of international markets and

telecommunications products/services.

. Hands-on experience successfully launching go-to-market strategies.

. Extensive product portfolio management experience supporting next

generation products and services in the telecommunications industry,

including developing strategic partnerships.

. Extremely proficient at leading both tactical and strategic marketing

process including lifecycle management, brand management (OEM/private

or white labeled), product positioning, messaging, research and

financial analysis.

. Outstanding record of achievements in startups, new market entry,

international expansion, and developing and launching best-in-class



Xiocom Wireless

VP of Global Marketing February 2008

to Present

Xiocom is a global provider of integrated wireless broadband solutions to

network operators in under-served markets and is backed by strong

investors, Richemont and Remgro. Establishing Xiocom's first global

Marketing department at the corporate and market levels. Expert in

identifying and leading the execution of global market opportunities to

accelerate expansion, increase revenues, and improve profit contributions.

Leverage partnerships with the following: Cisco, Tropos, Alvarion, JiWire,

RoamAD, Mad City Broadband, Boingo, iPass.

. Responsible for delivering marketing best practices for every new

market launch: identify global market opportunities, identify

opportunities for partnership, investment opportunities, develop

market assessments, market sizing, target customer opportunities,

competitive landscape, market drivers to success, and financial

modeling/forecasting and launch global marketing plans.

. Support multiple business models: IP licensing, joint ventures, retail

operators and managed services.

. Manage forecasting and budgeting for corporate and market levels.

. Key contributor in raising investment capital totaling more than $150

million: management presentation, prospectus, financial package, and

corporate/regional market valuation.

. Support IP product portfolio strategy, including voice, data, video

and VAS, across multiple technologies, WiFi, WiMAX, fiber, cable, etc.

. Create repeatable, scalable web-based tools (including, processes) and

best practices that will enable fast and easy subscriber acquisition,

such as online advertising via JiWire, subscriber portals and splash


. Drive significant results, across multiple market types:

. Rural Southeast (RUS loans/grants) - over 600 subscribers in 60 days

(Internet only initial launch). Received the first and largest RUS

government loan as part of the Economic Stimulus Plan 2009

. Dominican Republic ("Greenfield" wireless/cable) -1,500 subscribers in

30 days (triple play)

. Madison, WI (acquired from AOL) - launched subscriber portals and

marketing efforts contributing to EBITDA positive results within 8

months of acquisition (triple play)

. Panama City, FL (acquired) - launched subscriber portals and marketing

efforts payback within 18 months, due to product re-vamp and upgrade

. Chennai, India (via newly acquired RoamAD)- $6m IP licensing deal

. Build and manage global marketing teams, in-house and outsourced,

ensuring cost effective partnership, skill fit, and scalability.

. Building brand presence across all Xiocom's interests (multiple

brands) in the US, Africa, India, Asia, Australia/New Zealand,

Caribbean/Latin America.

. Lead integrated marketing communications strategy: corporate

communications, sales and marketing to customers, public relations,

and shareholders (Executive Management, the Board and potential


. Highly involved with industry leaders and influencers as our company

is driving a new industry niche.

EarthLink, Inc.

Director of Product Marketing/Management July 2004 to

January 2008

Led strategic planning and successful execution of product management and

marketing programs/launch plans for Dial, Wireless, Video/Digital TV,

NextGen Broadband and VAS products/services. Managed strategic

relationships with the following: SK Telecom, Sprint, Helio, TiVo,

MovieBeam, CinemaNow, Clearwire, Duke Power, Cinergy Power, Current

Communications, Con Edison Power, Ambient Corp, MetroFi, DigitalPath,

Tropos, ZyXEL, Dish Network, DirecTV, TiVo, Boingo, iPass, and Call Wave.

. Managed over $60MM in marketing budget across all services.

. Extensive media optimization knowledge, in addition to leveraging

the global sales call center initiatives to drive results.

. Grew VAS (value added services) business 34% in 2007.

. Led bundling strategy for EarthLink. Includes Voice, Data, Video

and Wireless services.

. Launched first wireless services in Q4 2005 via Helio, EarthLink's

MVNO/JV with SK Telecom.

. Launched EarthLink's first Satellite TV services via DISH and

DirecTV in Q1 2006.

. Built out EarthLink's Video/content strategy for 2007.

. Implemented first Dial Winback offer which generated an incremental

4,000 subscribers and apprx $800K in the first year in the Direct

Marketing channel.

. Implemented new Dial prepay offer last year which increased sales

by 260%.

. Developed EarthLink's first portfolio strategy for Dial services.

Generated an incremental 33% subscribers in the online channel,

will decrease churn by 50%, and will increase LTV by 200%.

. Drove strategy for Next Gen broadband services, ie BPL, fixed

wireless, and WiMAX (via Clearwire).

o Led first Municipal Broadband WiFi services (Philadelphia)

and test marketing efforts

Automatic Data Processing, Inc. (ADP)

Director of Market Development July 2003 to

June 2004

Led strategic planning and successful execution of client marketing

programs focused on install base, loyalty, referral and viral marketing,

driving additional services revenue, net new customer acquisition and

customer loyalty. Additional responsibilities include P&L, competitive

intelligence, pricing strategy, services lifecycle management and thought

leadership to influence business decisions in determining: viability of

products/services offerings, product/service packaging strategy,

appropriate pricing, target segments to pursue.

. Created first marketed "paperless services solution" that can be

sold with any ADP product, lowering client's total cost of

ownership by 20%. Generated an incremental $42 MM in the first


. Led packaging and pricing strategy for ADP's new self-service

portal offering.

. Developed ADP's first formal HR Business Process Outsourcing (BPO)

product and pricing strategy.

. Led functionality requirements for all ADP services and features to

ensure strategic product direction.

. Created new competitive response programs to drive additional sales


Director of Product Marketing and Planning July 2002 to

June 2003

Led product strategies, developed product offerings, identified support

requirements for each offering, developed service descriptions, service

level agreements, and managed product life cycle for product portfolio ($7


. Established new Product Marketing department from the ground up.

o Designed and launched, PayForce, an Internet-delivered

payroll solution. Concept to launch in 90 days. Generated

incremental sales revenue of $4.5MM in the first year.

o Led development of ADP's first customer advisory board and

customer partner program targeting 50,000 key clients. Also

hosted, annual partner event for over 2,000.

. Designed/launched latest version of ADP's flagship product,

Enterprise HR, an Internet-delivered solution allowing access to

payroll, HR, self-service and benefits information.

CheckFree Corporation (Fiserv)

Team Lead of Electronic Commerce Product Marketing/Management May

2000 to March 2002

Led product management team for electronic bill pay (EBP) and personal

finance management (PFM) products, including: business case development,

initiating research programs, market analysis, segmentation/targeting,

financial forecasting, budgeting, P&L, channel launch, leading

interdepartmental product development efforts and working with Product

Development on product specifications, IT development and system


1. Led interoperability initiative across wireless

PDA's/WAP/cellular/land-line phones and Money/Quicken.

2. Designed/launched new wireless EBP product, increasing revenues 100%.

First real-time EBP enrollment via Equifax and Esperian.

3. Designed/launched new EBP phone product utilizing natural language

speech recognition technology, increasing EBP revenues by 175%.

4. Designed/launched new automated self-help customer care system with

natural language speech recognition technology, reducing Customer Care

call volume by 15% and costs by 20%.

5. Implemented first aggregation capabilities in web platform, called

"Scrape&Pay", for Intuit, Yahoo!, Bank of America, and the United

States Postal Service.

BellSouth Corporation

Senior Network and Broadband Product Marketing/Management Manager April

1997 to April 2000

Responsible for product management of 18 data and analog dedicated access

products and features within the Private Line Services portfolio ($300 MM).

Also, led product marketing for Data Long Distance Services (Qwest), Voice

Conferencing Services (Global Crossing), and Voice over Internet Protocol

(IP) strategy (Cisco). Additional responsibilities include: P&L, business

case development, product specifications, IT development and system

integration, segmentation/targeting, financial forecasts and budgeting,

channel launch.

6. Implemented cost reduction project identifying key analog services

that should be migrated to digital. Generated an additional $3.4 MM

in 2000.

7. Oversaw retirement of services provisioned through 2 operation centers

in Florida and South Carolina.

8. Received Department Head Excellence Award for 1999 Long Distance

Launch with Qwest and in 1998 for exceeding Voice Conferencing product

forecasts for 1999 by 181%, from $362 K to $1.02 MM.

9. Led training for over 1,800 sales representatives on the BellSouth

Long Distance/Qwest Team.

10. Created first Campaign Planning via PeopleSoft CRM to measure

promotion results.

11. Created a process to measure out-of-region 800 revenue resulting in an

additional $300K in contribution.

12. Successfully launched Conferencing on Demand Services, increasing 1998

contribution revenues by 100%.

13. Launched first Hispanic marketing campaign targeting small businesses

in South Florida.

United Parcel Service

Ground Services Product Marketing/Management Manager August

1995 to May 1997

Development and management of UPS commercial and residential Ground

Services ($18 B service):

14. Implemented Remote Delivery Program saving daily rural delivery costs

($200 MM in savings).

15. National rollout of Common Carrier Ground/Air Hundredweight Service

(incremental $200 MM).

Marketing Research Project Manager March 1993 to

July 1995

Managed ad hoc research and quarterly measurement of customers'

satisfaction ($1.3 MM research program).


Master of Business Administration, Brenau University, GPA 4.0

B.S. in Marketing, concentration in Sociology, Auburn University

Marketing, Product Marketing and Management Guest Speaker at Auburn

University and West Georgia College, Quarterly

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