STEVEN A. TOBIAS

*** ******** ****

East Meadow, NY 11554

516-***-**** home 516-***-**** cell email:

abmrst@r.postjobfree.com

SUMMARY

Significant medical marketplace experience marketing and selling products

for surgery, sterilization, anesthesia, washing and decontamination,

flexible endoscopy and physical and occupational therapy equipment. Proven

ability to drive product development from initial concept through design,

field evaluation, production and successful market introduction. Expertise

in marketing management, capital sales, increasing product line

profitability, effective forecasting and creating sales campaigns.

PROFESSIONAL EXPERIENCE

ZUCHELLI & JOHNSON HEALTHCARE COMMUNICATIONS, Seaford, NY 2009 -

present

Project Consultant

Part time position working on specialized market research projects,

investigate emerging medical technologies, perform competitive research and

assist with corporate presentations to established and potential clients.

VYCOR MEDICAL INC., Bohemia, NY

2008 - 2009

Director of Marketing

Launched company's first and only product line of specialty brain access

systems in 12 sizes in September 2008 to the worldwide neurosurgeon market.

Responsible for all marketing and sales activities, developing new clinical

applications of product in cranial surgery and research of potential

products for development for spinal surgery applications.

( Developed a network of 19 independent neurosurgical distributors

comprising 70

representatives to sell company's product line to hospitals, medical

teaching centers and

specialty clinics nationwide.

( Created successful marketing and sampling programs that resulted in

repeat end user sales

and a new standard of care for specialized surgical applications.

( Successfully developed relationships with leading neurosurgeons to

create white papers on

their clinical results using company's products for publishing in peer

reviewed medical journals.

( Developed SOP training program for domestic and international

distributors that includes

clinical limitations with current brain retraction methods, clinical

benefits of the company's

product, competitive analysis, surgical applications of the device,

field questions and

responses on the device and review of marketing support tools

available.

( Created multi-page, detailed website consisting of important product

information, clinical

videos, surgeon testimonials, national distributor locator by state,

press releases, news and

events and other pertinent data for use by prospective clients and

investors.

MEDICAL ACTION INDUSTRIES, Hauppauge, NY

2006 - 2008

Marketing Manager, Operating Room, Sterilization and Clinical Support

Products

Managed sixty-two million dollars in sales of disposable Operating Room

products, Sterilization products, Protective Apparel and Wound Care

products. Responsible for product line profitability, all pricing

applications, product development for new clinical applications, product

line expansion and forecasting of 1,100 sku products.

( Exceeded yearly sales goals by 102, 104, 111 and 116% on each of four

product categories.

( Successfully integrated new products (branded and private label) into

the Operating Room,

Sterilization and Protective Apparel categories at reduced costs and

higher profits resulting in

multiyear sales agreements.

( Created group purchasing organization (GPO) pricing on all product

categories that are used in

sole, dual and multiple vendor contracts.

( Successfully supported 60 member direct sales force with select pricing

strategies, product

training modules, competitive product analysis and customer site

meetings.

( Created unique program to reduce regulated medical waste costs and

medical landfill waste of

disposable surgical towels while providing revenue to the hospital.

Program received full

approval from company's senior management.

( Successfully researched new technology for use in the reduction of

retained foreign bodies and

have leading hospitals committed to conducting clinical trials using

this technology.

MISONIX INCORPORATED, Farmingdale, NY

2004 - 2006

Group Product Manager, Medical Division

Managed seven million dollars in sales of specialized therapeutic

ultrasonic surgical equipment to exclusive medical

manufacturers/distributors. Responsible for product development, clinical

applications and trials, competitive market analysis and creating sales

campaigns.

( Exceeded yearly sales goals by 118, 124 and 134% on each of three

product lines.

( Increased yearly unit sales in capital equipment systems by 177%.

( Successfully founded two clinical applications for products. Assisted in

providing

information and documentation that lead to filing and receiving FDA

510k concurrence. The

Company has committed to the manufacturing of both products.

( Created medical advisory boards and clinical trials which resulted in

submission to peer review

approved journals and poster sessions at leading industry congresses.

( Created successful sales and warranty programs for distributor's rollout

to their customer base.

SAMMONS PRESTON ROLYAN, Bolingbrook, IL 2001 - 2004

Rehabilitation Sales Consultant

Emphasis on selling new and established capital and supply technologies to

the rehabilitation marketplace in hospitals, clinics, nursing homes and to

private practice. Territory consisted of Manhattan, Brooklyn and Staten

Island.

( Attained highest presentation/test scores in training class of fourteen

representatives.

( Led region of thirteen sales representatives in sales growth of 118% for

2003.

( Consistently achieved over quota results in capital equipment sales.

( Trained current and new sales staff on key product lines.

( Created dynamic sales tool need, concept and copy for senior management

review and

approval for roll out to national sales force.

DATEX-OHMEDA, INC., Madison, WI

2000 - 2001

Account Sales Representative

Areas of responsibilities included sales of anesthesia machines,

hemodynamic monitors and accessories to hospitals in New York City and

eastern New Jersey.

( Exceeded territory sales quota in first year achieving 110%.

( Created sales opportunities in territory for Fiscal 2001 that totaled

270% of forecast.

STERIS CORPORATION, New York, New York 1996 -

2000

Capital Sales Representative, Healthcare Division

Met and exceeded sales revenue and product specific sales volumes of

capital equipment to 60% of New York City hospitals and clinics. Exercised

full clinical knowledge in surgical arena of patient support products as

well as sterilization and decontamination processes to related departments.

( Consistently ranked in top representatives in sales of flagship product

and leading region for

four sales quarters.

( Exceeded sales quota for every month in Fiscal 1999.

( Surpassed quota on flagship product for three straight quarters.

( Finished in top ten STERIS brand product sales in Fiscal 1998 out of 150

representatives.

STERIS CORPORATION, Mentor, Ohio

Marketing Manager, Liquid Chemical Sterilization Systems

Managed forty million dollars in sales of specialized sterilization system

and related accessories. Researched new clinical applications, product line

expansion to alternative markets, development of sales programs and worked

with device manufacturers for product endorsement.

( Exceeded national unit quota by 136% first year.

( Increased sales of flagship product 129% by creating innovative sales

promotion.

( First market manager to successfully complete full interactive intranet

module of product line.

( Successfully researched and established two alternative markets for

product line expansion

that resulted in additional sales.

OLYMPUS AMERICA, INC., Melville, NY

1992 - 1996

Marketing Manager, Medical Instrument Division

Managed fifty million dollars in sales of flexible endoscopy equipment and

bronchoscopes. Responsible for profit and loss, product development and

clinical knowledge of current and newly developed applications.

( Successfully increased sales 111% in each of four sales periods while

maintaining most

profitable product line in division.

( Reduced back orders by 70% through introduction of specialized ordering

programs and

effective product specific forecasting.

( Educated 100 member sales force and Registered Nurses on feature and

benefit clinical

application of full product line, resulting in consistently exceeding

sales goals by 9 to 17%.

( Created profitable list, promotional pricing and gross profit targets

for all equipment and

endoscopy support accessories.

EDUCATION

Master's Courses in Finance and Marketing

Adelphi University, Huntington, NY

B.B.A., Marketing and Management

Hofstra University, Hempstead, NY

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